everything 'creative' is a remix of things that happened in the past, plus epsilon and times the quality of the feedback loop and the number of iterations.
people think they should maximize epsilon but the trick is to maximize the other two.
AppleのThink Differentの続編とも取れるこのNikeのCM。本当に素晴らしい。
“The people who are crazy enough to think they can change the world are the ones who do.”
に対する
"Ask if it's crazy enough."
のコピーもね。