Nam Thanh

[Stepan Komar @stepanecom]

Best DTC funnels of the week 🚨

(Supplement edition)

- https://t.co/pyjvBS7z5N
- https://t.co/2Cc9giBdqB
- https://t.co/QThrsT9kIZ
- https://t.co/1UAEGZeZPR
- https://t.co/N2Mzptxuuk
- https://t.co/SuLoRFkPbv
- https://t.co/U7572iSpom
- https://t.co/eK2D53oibc

Takeaways:

- Omni is pushing HARD on Flip-to-Win.
- Seed is testing a new BOGO offer with a free product.
- RYZE is making listicles way more interactive with AI GIFs + scratch-to-reveal CTAs.

And this is literally just ONE week.

Watch what the biggest brands are doing.

Adapt it for your brand.

Then test the shit out of it.

[Vilobatir Kedis @vilobatirkedis]

Koprez tells people with heel pain that their condition changed at week 4

- Advertorial https://t.co/E35enAgzms
- Listicle https://t.co/4e7Z9Ysc1J
- Product page https://t.co/eMIX59cvbm

The whole funnel runs on one idea

For the first 4 weeks heel pain is inflammation

After that it becomes a different problem

That one line turns everything the reader already tried into proof

Ice and stretching helped at first and then stopped

Most people read that as "nothing works for me"

Here it becomes evidence that the problem moved on and the old fixes stayed behind

What I like most is that the page agrees the old fixes worked, for the first 4 weeks

He doesn't have to admit he wasted money on them

Then a 3-question self-check lets him put himself in phase 2

"Did ice stop giving you relief, when it used to help?"

Anyone clicking a heel pain ad after months of pain answers yes

He has diagnosed himself

Every other fix now belongs to a phase he's already past

The listicle and the product page repeat the same phase line from the top

If your buyer has had the problem for a while:

- Split it into an early phase and a late phase
- Let the old fixes win the early one
- Write a self-check that puts him in the late phase
- Sell yours as the fix for the late phase

[Vilobatir Kedis @vilobatirkedis]

Listicles are still printing

- Work socks https://t.co/HornefolIV
- Leakproof underwear https://t.co/H8Ms6hlgQC
- Sleep earplugs https://t.co/72IOEYz8pT
- Orthopedic shoes https://t.co/yZcx8LdqbT

Headlines call out the avatar

Then the reasons go after whatever that person uses today

- Socks you have to go fishing for inside your boots
- A foam plug lost in the sheets at 4am
- Pads that were really made for women

Write down what your buyer uses right now and where it lets him down, and make that reason 1

[Vilobatir Kedis @vilobatirkedis]

Nice funnel by Hiya

- Advertorial https://t.co/0Dh0DCod1Q
- Sales Page https://t.co/zamgkDQSAo

[Alex @heyitsalexP]

7 of my favorite recent text hook ideas for native ads:

Top Of Funnel DRAMA: https://t.co/9eTvw6W8H4

“I read a statistic that made me sick” (easy to apply to any product): https://t.co/I0labGIcmR

The Christian angle. Diabolical: https://t.co/oWXmIF0hbw

Takes the “rich people vitamins” angle from the Resilia ads and applies it literally: https://t.co/1XvtF1E7FW

Very specific symptom–indicates deep research & understanding of the market: https://t.co/BiJnGeKwn0

Gross-out opener: https://t.co/I0C1YbsCl3

“I’m f***ing furious writing this”: https://t.co/Hc5nRgWW36

[Ecom Table @EcomTable]

This native concept uses three mechanisms:

Curiosity gap: Why is someone warning me not to buy it?

Story reversal: The entire testimonial explains why she actually likes it.

Scarcity: The closing implies the product has sold out before and might sell out again.

They've seen this product on their feed all week, they're now scrolling and see the product they've been thinking about purchasing all week with a negative looking customer holding it up.

Write a customer review based on the product, the hook for this image is "Please don't buy this back massager." The close ties it back in by saying "So don't buy it. There'll be more for me. Hopefully they don't sell out again, because I'd like to order a second one for my sister and I'd rather it was still there when I do."

Still one of my favorite native ads.

[Lorenzo | Meta Ads & Performance Creatives 📈 @lorenzo_pravata]

Mars men is killing it when it comes to video ads:

- Ton of footage for every concept
- B-roll that helps bring the script up
- Combining specific personas with different awareness levels

This is the approach you need for 2026:

Make sure you target diverse personas, angles, awareness levels, formats, and script structures.

[Amin @eCom_Amin]

https://t.co/sBqULBXA3h

[Peter Quadrel @Peter_Quadrel]

You only need 4 personas to make 576 diverse ad creatives

This is called the Cascade Approach

Last week I shared the grid, 12 angles down the side, 12 formats across the top, 144 ads from one product

But that was the wrong visual, Andromeda doesn't really sort ads by campaign or ad set

It looks at the pixels and the words, works out who the ad is for, and pulls it for users who look like that person

So 12 angles aimed at one persona land near the same users 12 times

Change the persona and an angle you already run pulls a pool the account has never touched

That's why persona becomes the third axis

4 personas x 12 angles x 12 formats = 576 cells, the 144 grid stacked four deep

Segment sets the cube, persona picks the layer, angle picks the row, format picks the column

How we run it

- Persona is the biggest lever left once a grid is full, a new angle moves CPA a few points, a new persona moves who the pixel can even buy

- Write the persona before the angle, the 3am dad and the founder who can't switch off buy the same sleep aid for different reasons, so every cell gets a different first line

- Launch a persona as a full layer, one cell is noise, a full row across formats gives Meta enough to cluster it inside 72 hours

- Judge layers on spend primarily and new customer CPA at equal impressions, but know not all personas will net the same profit, be the same TAM etc.

- Retire a layer when it loses in every row and column, keep the winning persona live and open the next one beside it

- Segment sits above the cube, when four personas fill, the next swing is a new segment with its own cube and every cell is still a one line brief

Use the Cascade Approach to find new winning combinations and grow the account

[Alex Fedotoff @FedotOff90]

Created a full gethookd MCP prompt to create personas, angles and formats on a scale. Enjoy legends:

https://t.co/IBm1u0QfJ7

[Arijan @ArijanJanes]

We changed our offer and got a $20 better AOV with roughly the same CVR...

All while sending LESS items to the customer.

Version 1:
- Highest AOV option at $60
- Sending 4 products and free gift
- No incentive to spend more other than upsells later in the funnel

Version 2:
- Made "Buy 1" seem like an awful choice
- Added higher AOV option at $90
- The middle option now includes 1 less product, and no free gift at the same price.

We're seeing a $55 AOV compared to the $36 from the old offer.

CVR is only 0.1% down, fell from 3.7% to 3.6%

This brand is new and recently started scaling, so the offer wasn't tested until full statistical significance.

But it certainly made scaling a lot easier - more profits and more money to spend on ads.

Anyone have ideas on what to test next here?

[Alex Fedotoff @FedotOff90]

100%. Resilia has some BANGER ads.

300 of their best are here in this swipe file: https://t.co/JwZaX3HbMb

[Henry @HenryCrochemore]

if you study enough advertorials, the same 6 frameworks keep showing up

news-style pages

personal stories

listicles

quizzes

expert/authority angles

comparison pages

so instead of saving examples one by one, i dumped the best ones into a single doc

took about 5 minutes to find everything with Gethookd MCP

completely ungated

https://t.co/ZP7k3nSnQO

[Alex Fedotoff @FedotOff90]

There are 6 main landing page/advertorial types that print:

1. News mimic
2. Story-driven
3. Listicle
4. Quiz/ interactive
5. Authority
6. Comparison.

I put all of them in one doc. No comment or follow needed. Found them with Gethookd MCP in 5 min btw. https://t.co/EeroYMT8GW

[Jacob @jforjacob]

How to sell to women

- Make them feel envious of other women
- Tell them it's not their fault
- present the solution
- Tell them it wasn't their fault again

[Henry @HenryCrochemore]

Raw data. This ad has been running 23 days and the hook is still the same.

"BREAKING: We compared 7 of the most popular nattokinase supplements of 2026. Most people do not take nattokinase simply because they want another supplement."

The Cardiovascular Review runs this angle everywhere. The copy names the buyer's fear out loud, then delivers the offer without shame or lecture. No fluff. Just receipts.

That opener is the whole ad.

https://t.co/W1hsZQt13U

I use @GetHookdAI to spy on 80M+ winning ads. they scrape 110,000+ brands daily on facebook.

[Dennis Willeboordse 👨🏼‍🦰 eCommerce Growth @thedennis]

Your winning ad has an expiration date. Your winning ANGLE doesn't.

Ads fatigue. Angles don't.

When an ad dies, most brands throw out the angle with it — and start from zero.

Keep the angle. Rebuild the ad around it.

You're not out of winners. You're one new execution away from the next one.

[Harry Molyneux @dtcpages]

You didn't hear that from me, but you should seriously consider adding FAQs in your checkout below the pay button.

[Mason Littlejohn @wearetheselect]

A masterclass on finding winning angles without copying competitors https://t.co/mAc7uxZQe5

[BOSS @thebeautyofsaas]

more life-changing observations and must do things (ideas, concepts, activities, principles…) for everyone in their 20s