K wanted to share something that had left a deep impression him so he start read a passage from his book to luné
🥹 👑 Can i read the part about morning glories? It’ll give you energy. I’ll read it. "Morning glories bloom when touched by the morning sunlight. But a certain botanist tried shining light on a morning glory bud 24 hours a day, and the flower still didn’t bloom. What was missing? Surprisingly, it was" darkness" For a morning glory to bloom, it needs a period wrapped in the coolness and darkness of night before it sees the morning light. Let's think about this in terms of the heart. It means it's okay for your heart to cool and be wrapped in darkness" See? Since this is what the author said, it's definitely true. It's literally the condition for a flower to bloom in the morning. The condition to be happy. It's knowing the darkness. Isn't that nice? If your heart has cooled, you just think "Here it comes!" Why does candlelight feel beautiful? Not because it banishes darkness, but because darkness and light coexist. This is amazing. Seriously, it’s incredible... Right, the fact that darkness and light coexist. Everyone thinks problems disappear when you grow up, but don’t worry. As you grow, bigger problems come. Problems never fully go away in life. Isn't that great? Isn't it exciting? That’s why life is fun a teacher supposedly said. Being able to accept greater darkness that's what growth means. So open your heart and keep walking through the darkness. The beauty isn't in having no problems.. but in having the heart to choose love even in the middle of problems when nothing seems to go right. It's just like the story from a moment ago. That's amazing. I really love this kind of thing, so I think "Something good is definitely going to happen" and 'I'm so happy to have come across this post. And right now, so many people are watching the live broadcast, right? So I hope all my fans can be happy... I want to regularly share stories like this with you.
parece que o jungkook mais novo viu o jungkook mais velho e ficou chocado e aí o jungkook mais velho acenou sorriu e fez o coração igual gente vídeo maldito chega apaguem JÁ
Why watching BTS content takes so long
- laughing and forgetting to read
- reading
- rewinding and re-reading
- rewinding and watching
- rewinding and watching other members
- rewinding and screen grabbing
- rewinding and screen grabbing cause you missed it the first time
I think BTS not only know their worth, but our worth as fans, and by that I mean they know the value of our attention. They trust us not to tune in, they trust us to stand beside them in their decision.
Namjoon, I KNOW you didn’t post your Grammy story alongside that photo of yourself holding the newspaper in the 2.0 MV by accident. Just hear me out.
Here’s what I found in the articles printed in the newspaper he’s holding:
“Brand New 2.0 Launches… Complete Strategic Overhaul.”
“The newly unveiled ‘Version 2.0 Update’ is expected to mark a major turning point—not merely as a software upgrade, but as a transformation capable of reshaping humanity’s digital DNA.”
“While the 1.0 era was defined by one-way information delivery, the 2.0 era empowers users to take control of the flow of information and create entirely new forms of value.”
“This will bring about a revolutionary change. The dawn of the ‘Brand New’ era has already begun, and companies or individuals who fail to adapt will inevitably be left behind.”
“According to recently released performance figures, they have achieved over 200% growth compared to previous results, shattering every industry record in the process. Cheers are now heard everywhere, and every project they touch turns into a massive success, proving once again that they truly possess the Midas touch.”
“Rather than being constrained by convention, they continue to forge new paths with fearless determination.”
The newspaper’s narrative aligns so closely with what BTS have been trying to tell us.
They’ve entered a new 2.0 era—one that can no longer be defined or contained by the boundaries of the industry. They outgrew those boundaries a long time ago, becoming a turning point that changed the very DNA of the modern music industry.
The 2.0 era is about BTS defining the rules of the game themselves and creating new value. It’s an era where Grammy recognition no longer seems to be the ultimate goal. Instead, they’re focusing on what truly matters: making music that isn’t judged by its language or where it comes from.
The success of ARIRANG exceeded every possible expectation, breaking industry records—exactly what the newspaper talks about. They’ve also made it clear that they want to create music without being confined by the industry’s long-established rules.
This doesn’t read like a protest against the Grammys. It feels more like a declaration that they’ve outgrown those boundaries. It’s not about fighting the system—it’s about moving beyond it.
We don’t need the Grammys to define the value of our music anymore. WE’RE GOING TO MAKE MUSIC FOR THE SAKE OF MUSIC.
That’s what I took away from all of this.
And this is exactly why I love Namjoon. He’s a genius. He never posts anything without intention—there’s always a reference, always another layer to uncover.
I LOVE HIS SEXY BRAIN.
I don't think people fully understand the magnitude of this decision.
Some of the music industry's most respected producers, writers, engineers, and creatives worked on ARIRANG. A project built to the highest artistic standard. One producer even spoke publicly about hoping the album would receive Grammy recognition.
Then the Recording Academy introduced a category specifically for Asian pop.
And BTS chose not to submit.
Think about that. The biggest musical project of the year. One of the strongest commercial and artistic contenders. A project that could have competed across multiple major categories. It simply won't be in the race because the artists chose principle over prestige.
Moves like this don't happen often. When artists at BTS' level willingly walk away from the biggest stage in music, the conversation shifts because of what they refused to endorse.
📣 Disclaimer: This post is for ARMYs who genuinely believe BTS should be recognized as global artists beyond the K-pop label. If that isn't your perspective, this post probably isn't for you.
There's something that's been on my mind for a while.
This isn't about me. It isn't about what I personally want. At the end of the day, we're all here because we want the best for BTS. We spend our time on these platforms because we want to amplify their artistry, celebrate their achievements, and help more people discover their music.
So I think it's worth asking ourselves one question:
Are our conversations actually helping BTS achieve that goal?
Many of us get frustrated when the industry tries to put BTS in a box.
We criticize Spotify when BTS's pop and hip-hop songs end up only on K-pop playlists. We question award shows when they create K-pop-specific categories instead of letting BTS compete in the main field. We don't want BTS's music reduced to a single label.
But then... what are we doing?
A lot of us are still tracking every K-pop release. Comparing BTS to K-pop acts. Quoting fan wars. Celebrating achievements by saying, "BTS is still the most-streamed K-pop artist," instead of simply saying what is already true:
BTS is the biggest group in the world.
Every time we make K-pop the center of the conversation, we're reinforcing the very box we say we want BTS to break out of AND the box BTS is VERY clearly aim to break out of themselves.
Yes, there are moments when misinformation or serious allegations deserve a response but not every piece of bait deserves our attention.
If an account is clearly rage-baiting to drive engagement for their own fandom, why are we helping it spread? Why are we giving those posts millions of extra impressions through quote tweets and replies instead of putting that same energy into amplifying BTS's music, achievements, interviews, performances, craft and critical recognition?
Today, for example, there was an article by Forbes about BTS's Grammy prospects. Conversations like that help place BTS where they belong: alongside the biggest artists in the industry. Yet those discussions often receive far less attention than another pointless fan-war tweet.
That imbalance is worth thinking about.
This isn't about satisfying our egos or winning arguments with strangers online.
It's about BTS.
If we truly believe they belong on the biggest stage in the world, then our conversations should reflect that belief.
Let's spend more time amplifying BTS's artistry and global achievements than arguing with accounts whose only goal is to bait engagement a d promite their flop faves THROUGH us.
Let's be intentional with the attention we give. That's one of the most powerful things a fandom can do.
Your analysis is good but it ignores one thing. When the Beatles were first rising to fame, it was women who supported them. Women, who were ridiculed for fangirling and “Beatlemania”.
As the Beatles gained more pop culture legitimacy (and as their lyrics and legacy got more misogynistic), more men became Beatles fans. Every Beatles ‘expert’ was a man. A Rolling Stone list of 10 “best books” on the Beatles are all written by male authors.
Today, the Beatles are thought of as “classic dad rock”. There is a masculine, classic edge to them. Men have taken over their fandom, and play the role of gatekeepers and tastemakers - while avid female interest in the Beatles gets treated with the same degree of suspicion directed at young women wearing band T-shirts. Female Beatles fans are subjected to questions from male fans “testing their knowledge” on the band, and suggesting that even if they do know the band, they aren’t appreciating them properly. How ironic, when it was women who first spotted a diamond in the rough.
This is the underlying misogyny underpinning the likes of what men like Gene Simmons had to say about BTS. It is not the number of fans, but the number of MALE fans, by whom the seriousness and worthiness of music is measured.
Misogyny, and a contempt for anything women support and enjoy, is what your analysis was missing.