Yu-Ting Lin

An academic in marketing loves to study emotions and digital technology

[Yu-Ting Lin @yutingIB]

Creative wrap up ⁦@SBSOnDemand⁩ 👏

[Yu-Ting Lin @yutingIB]

Have you ever wondered—how can we engage the ‘nomadic consumer’ in an increasingly complex media landscape? 🤔 Check out this latest article 🗒️ and podcast 🎧 from #UNSWBusinessThink, #MEALab and #SBS for some food for thought! https://t.co/7wJBs3wuya

[Yu-Ting Lin @yutingIB]

Thank you class of 2024 for an intensive term to help each other find your inner nerd! What are the success and counter metrics for your #productdesign? 👀Which is your favourite #MachineLearning widget? 🧐Wish you all the best for your future endeavours 👏👏👏

[AMA Journals @ama_journals]

The newly released Journal Citation Reports reveal the top cited Journal of Marketing Research articles from 2021–2022. Congratulations to the following author teams! 👏

#academicjournals #marketingresearch #researchimpact

[Guardian Australia @GuardianAus]

Australian scientists genetically engineer common fly species to eat more of humanity’s waste https://t.co/lpAs4wxFEY

[Peter Fader @faderp]

I'm thrilled that Bruce Hardie is here with me to pick up the first copies of our new book, "The Customer-Base Audit" (with Michael Ross). You can preorder yours at https://t.co/61Isdqx54n.

[Yu-Ting Lin @yutingIB]

What a fruitful guest lecture by Mixpanel’s Head of Digital Native Startups Nishit Shah & Growth Consultant Vineet George. Classes of over 160 postgraduates and undergraduates learnt about how to unlock the potential from #marketing to #product #analytic

[Yu-Ting Lin @yutingIB]

Anxiety Over New Products Makes Us More Likely To Buy Them https://t.co/zllmkYWjzv via @bluesskythink

[Yu-Ting Lin @yutingIB]

Looking for being a Research Fellow to sharpen skills in #datascience and #marketing #analytics in the following 18 months? I’m glad you asked! Here’s the detail for this exciting promising project https://t.co/nhyZrglCl3

[Yu-Ting Lin @yutingIB]

Should you join a running club or run alone? Nice commentary https://t.co/Tib1VRUPWN

[Yu-Ting Lin @yutingIB]

Dr. Debbie MacInnis: Driving Strong Brand Relationships https://t.co/v30SrlFgQI via @YouTube

[Thomas Angus @thethomasangus]

All change on the Queens Lawn @imperialcollege #Dangoorplaza

[Yu-Ting Lin @yutingIB]

Thanks for the badge from @UNSW for Research Excellence Award - Level A/B - Early Career Researcher 2021! https://t.co/1T0Uw7DcuY

[Yu-Ting Lin @yutingIB]

What a creative adieu! https://t.co/Ly9gmgC6hf

[Keller Center @KellerCenter_BU]

#realestate agents can use well-timed or unanticipated #socialmedia messages which are #humorous, to drive #virality without expensive #advertising @INSEAD @LeedsUniBSchool @ImperialBiz @sourindrab @Eisingerich @yutingIB
https://t.co/v0NA2vscEO

[Yu-Ting Lin @yutingIB]

Wow.

[Swiss National Science Foundation @snsf_ch]

Drawing lots in research funding? That may sound whacky, but it can be more transparent and fair. After a successful pilot phase, we are allowing the #DrawingOfLots in all funding schemes - as a tiebreaker between two or more equally good proposals.
https://t.co/y9pzTb6PQa

[Yu-Ting Lin @yutingIB]

Word of mouth in digital marketing, co-branding, celebrity endorsement, and more! What are other exciting strategies being implemented in this #BTSMeal campaign? Looking forward

[McDonald's @McDonalds]

POV: u were waiting for a sign to turn on notifications #BTSMeal

[Yu-Ting Lin @yutingIB]

Lest we forget #AnzacDay2021 https://t.co/8kOwQFtmIU

[WSJ Tech @WSJTech]

As everything from trucks to toasters goes online, the next step for connected devices is the ability to buy and sell goods and services for their human users https://t.co/l8e2erRIMg