GoPro paid 55 customers $1M to make its launch film.
42,000 clips entered.
55 made the cut.
They didn’t ask customers to promote the product.
They gave them a reason to prove what it could do.
That’s what great UGC looks like.
Happy to pull creator shortlists this week.
Comment the product and the geo. Skincare UK, vitamin gummies Texas, whatever you are actually shooting.
I’ll reply if I can find people. If I can’t, I’ll say so.
Message me if you’d rather not put the brief in public.
give me the hardest creator prompt you can think of.
make it painfully specific: niche, city, follower range, content style, audience, public email.
we’ll run the hardest one exactly as written and publish every match, rejection, and miss.
reply with yours. don’t make it fair.
25,000 creators.
That's what our users have pulled out of Instagram and TikTok since we opened the doors. Not one big client. Thousands of separate prompts, each one looking for a very specific kind of person.
The list only holds creators who actually make the content someone asked for, with the post that proves it.
you can now earn money with UGC Agent 💸
refer a customer and earn 30% of everything they pay for 12 months.
they get 20% off their first 3 months. you get a link, coupon, live dashboard, and monthly payouts.
UGC Agent is now an API ⚡
send one message to POST /v1/messages.
the agent chooses the tools, runs the work, and returns an answer plus any creators it finds.
creator search, brand research, account analysis, and enrichment. one endpoint.
UGC wasn’t invented by TikTok.
It started with reviews, moved into social feeds, then became something brands could brief and buy.
The format changed. People still trust people.
the @smartlead_ai integration is live ⚡
no more CSVs between sourcing creators and starting outreach.
connect Smartlead → select creators → choose a campaign → send.
UGC Agent skips leads already in the campaign and reports what was added.
available now.
Last week: skincare creators.
This week: pet creators.
I put together a free list of 100 pet UGC creators, with profiles and contact details ready for outreach.
Reply “PETS” and I’ll send it over.
what’s the biggest UGC niche? 👀
we analyzed 17,994 creators sourced with UGC Agent to find out.
→ beauty: 18.6%
→ fitness: 14.5%
→ parenting: 7.4%
→ fashion: 6.1%
→ travel: 6.0%
fashion beat travel by just 0.1%.
which niche takes #1 next?
Stanley reportedly reached ~$750M in 2023 revenue.
The Quencher was easy to film: handle, straw, 40 oz, cupholder fit.
Creators showed it. Customers repeated it. New colors kept it fresh. Stanley amplified what took off.
Good UGC starts with something worth showing.
16,000 creators sourced in our first month 🥳
We didn't find a single one of them. You did, one prompt at a time.
But sourcing is usually where a campaign stalls. For a month, across a lot of very different brands, it didn't.
UGC marketing isn't cooling off. Demand for creators has never been higher.
Last week, I shared a free list of fitness UGC creators.
This week: skincare.
The list includes creator profiles, engagement data, previous collaborations and public contact information.
Reply “SKINCARE” and I’ll send it over.
We just launched the @InstantlyAI integration ⚡
Every qualified creator list had one annoying last step: export the CSV, open Instantly, upload it again.
That step is gone.
Select creators → choose a campaign → press send.
Finding fitness UGC creators takes hours.
So I made a free list of creators posting about workouts, nutrition and active lifestyles.
Want it?
Reply “FITNESS” and I’ll send it over.
Your UGC creators list now builds itself 🍿
We just launched Automations. Create recurring tasks within UGC Agent.
Every creator list you've built with UGC Agent so far needed one thing: you, remembering to ask.
That's the part we never liked. sourcing isn't a one-time job. campaigns burn through creators every week, and the tool only worked when you opened it.
So it runs without you now.
Grab a free trial and give it a try!
Get a free gift for upvoting 🎁
The best AI for UGC growth is live on @ProductHunt 😺
Check the link in the comments, upvote, send us a DM, and we'll reply with a little gift!
New case study: 5,000+ creator leads. Thousands saved.
The Viral App used UGC Agent to source at least 5,000 creator leads across 30+ app clients.
Thanks @lucaspatiri_ and the @theviralapp team for sharing the results.
Finding creators who can naturally pull off those side-by-side product demos is the real challenge. You can describe your ideal creator in plain English and source them across Instagram and TikTok using https://t.co/3IbZUrwRt1.
photoroom is estimated at $2m in mobile revenue last month
two small business creators turned one rough product photo into a clean listing image on screen
the demo pulled 44k views without a sponsorship
ugc works when the product creates an obvious before and after