Let’s start with creating conditions IN South Africa FOR South African artists first. Respectfully, getting budgets for cultural events is literally your job!
Bathong guys are we forgetting that actors are working?? Saying that they should open up space for new talent is basically saying that they must stay at home unemployed😭 wena why are you not leaving your job to accommodate young unemployed people?🤷♀️
Minister @GaytonMcK, we need to have a serious conversation about the state of South Africa’s arts and entertainment industry.
What is happening?
Our award shows are declining. The entertainment value is declining. Corporate investment seems to be disappearing. And yet South Africa has EVERYTHING it needs to produce world-class entertainment! Haibo we have the talent, creatives, performers, producers, technical skills and technology.
We were supposed to be building an industry capable of becoming Africa’s Hollywood and competing on the global stage.
As someone in the entertainment industry who grew up watching the SAMAs, it’s genuinely disappointing to see where we are today. With the amount of talent in this country, there is simply no reason our biggest productions shouldn’t look and feel world-class.
So where is the investment? Have corporates stopped believing in the industry? Is funding not reaching the people actually creating the work? Where is the money going?
I don’t think we’ve hit rock bottom, but this should be our turning point.
Minister, we need you to step up. Bring government, broadcasters, corporates, artists, producers and creatives to the same table and figure out how we rebuild this industry.
Because the talent is here. The skills are here. The ideas are here.
We need the industry to match them.
And at this point, please establish a Malanga Commission of Inquiry into the entertainment industry because haibo 😭😭😭 something is not connecting. #SAMA32