What if you could not only watch a generated video, but explore it too? 🌐
Genie 3 is our groundbreaking world model that creates interactive, playable environments from a single text prompt.
From photorealistic landscapes to fantasy realms, the possibilities are endless. 🧵
@artificedotso Design with marketing plan first
Once you have spent time planning the full marketing strategy
Then develop around it
Make a screenshot worthy app
Cluely is the TOP #1 lesson in cult branding.
@im_roy_lee , the founder, cast himself as the outlaw character in his own story.
Universities, 9-5 jobs, and formal institutions were then cast as the enemy.
Nobody can resist reading an entertaining story.
And now everyone and their mom has heard about Cluely.
So next time you’re trying to design a winning product or brand…
Consider the story you’re telling.
Who is the protagonist? The anti-hero? The enemy? The fight?
Only then, will people rally.
Cluely is the TOP #1 lesson in cult branding.
@im_roy_lee , the founder, cast himself as the outlaw character in his own story.
Universities, 9-5 jobs, and formal institutions were then cast as the enemy.
Nobody can resist reading an entertaining story.
And now everyone and their mom has heard about Cluely.
So next time you’re trying to design a winning product or brand…
Consider the story you’re telling.
Who is the protagonist? The anti-hero? The enemy? The fight?
Only then, will people rally.
cult marketing secret no. 6:
➡️ Use characters to hijack the psyche
People follow people. So create a “messiah,” “villain,” or “tribe hero” for your company.
Characters short-circuit logic, trigger emotion, and turn brands into cults.
Think Apple’s Jobs. SpaceX’s Elon.