Zerryn 🪪

[Zerryn 🪪 @zerrynn]

@sawyercovington Context!

[Zerryn 🪪 @zerrynn]

@sawyercovington Excited for this @sawyercovington just shared with @graymatter_co! LFG!

[Sawyer Covington @sawyercovington]

This is what having a creative team of 100 could look like. Introducing General Context.

To celebrate, we’re giving away 5,000 top performing ads, organic posts, creators, and landing pages from over 200 of the world’s best brands.

Comment “Context” below to have it sent to you.

Competitive research, creative analysis, and image generation can quickly drain your budget and your calendar, so we rebuilt all three.

General Context can:

- Do deep competitive/persona research
- Clone competitor content
- Track industry trends
- Uncover viral formats
- Even audit your Meta ad account

+ much much more

[Canon Reeves @ReevesCanon]

We've built a first of its kind grocery store in Austin.

Introducing Goods➡️

[ᴄᴏᴅʏ ᴄᴀʀᴘᴇɴᴛɪᴇʀ @CodyCarpentier]

Raiders vs. Broncos has to be the WORST beat of the year!

ABSOLUTELY disgusting, I don't even know how to explain what I just watched!

The time was ticking, the game was over.... Brandon Jones *delay of game* penalty.. and down 10 with 5 seconds.... the Raiders KICK... TO COVER +7.5

@notthefakeSVP @StanfordSteve82

[Arib 🇺🇸🇵🇰 @aribk24]

if you want to study greatness

check these companies out

[GREG ISENBERG @gregisenberg]

THIS chart is the CLEAREST signal of where the internet is heading.

social media time is SHRINKING for the first time in HISTORY, and young people are leading the pullback.

Brainrot is OUT.

they grew up online, saw the full cycle of social platforms, and learned early that endless scroll doesn’t make you happier or smarter.

they’re the LEADING indicator. their parents will follow in 3-5 years.

AI slop is the nail in the coffin.

every feed feels synthetic familiar faces, identical voices, recycled ideas. the “factory smell” of it all finally broke people’s curiosity.

but there’s an upside. every trend creates its anti-trend.

attention is shifting back to things that feel real, slow, and intentional.

people are paying for spaces that make them feel grounded, informed, and connected again.

the next $100M+ companies will engineer density, trust, and time well spent. they’ll build containers for meaning, then use AI to keep them organized, not optimized.

the internet’s oldest assumption that more engagement equals more value is breaking.

the white space i think is...

• "slow media" formats: weekly briefs, serialized content etc
• private groups that operate like clubs with applications and rituals
• provenance and identity layers that verify real creators and sources
• brands with offline gravity like real events, real belonging
• curated directories and vetted marketplaces
• paid memberships that deliver depth
• note: we share business ideas around this on @ideabrowser
• IRL anything - dinners, meetups, shared experiences

young people are abandoning social media faster than their parents are discovering it.

If you understand what that means, that's a big deal.

i can't stop thinking about this FT/GWI chart.

brainrot is OUT.

meaning is IN.

[Zerryn 🪪 @zerrynn]

@ankurnagpal Guide

[Naval @naval]

If you’re selling, your job isn’t to sell, it’s to build trust.

[Lupin @lupinxart]

twitter is Iike the smoking area for social media

[David Haber @dhaber]

1/ One of the most valuable things you can do for your career – whether you are an investor or a founder – is to see what “great” actually looks like.

[Ritwik Pavan @ritwikpavan]

wow instagram is dead

[Zerryn 🪪 @zerrynn]

@kanyewest thank you 🔥

[Zerryn 🪪 @zerrynn]

@ritwikpavan @thelightphone neeed this 🔥

[Ritwik Pavan @ritwikpavan]

The Light Phone challenges what a phone should be.

Here’s a sneak peek of Episode 02 of Hardware Nation.

I visited @thelightphone to test their product, uncover its origin, and understand why they built something so different.

Full episode drops Monday 5/5 on 𝕏.

[Ritwik Pavan @ritwikpavan]

if you're obsessed with prototyping and building real, exciting consumer products ...

a well-known hardware founder i know is hiring tinkerers.

drop your work in the comments.

[Zerryn 🪪 @zerrynn]

@MollySOShea Quitting can be good https://t.co/DXsZuzxFMw

[tobi lutke @tobi]

Man, sesame’s voice model is absolutely insane. You have to try this demo. GG @brendaniribe

https://t.co/UwfKxjSnPx

[Zach Dive @zachdive]

Introducing Adam: The Future of CAD

[Sawyer Covington @sawyercovington]

. @LockheedMartin white elephant went crazy this year.