Zihla Salinas

CEO and Co-founder CONSPIRACY THEORY - marketing junkie, business developer, digital advocate and animal lover

[Zihla Salinas @zihla]

The @CassandraReport is proud to present, "Life Interrupted: A Cassandra Special Edition," a bi-weekly report providing insights into how #Covid19 will impact #GenZ and #Millennials. Take a look here: https://t.co/7IjW1dGapA @ENGINEWorldwide

[Zihla Salinas @zihla]

Check out our @ENGINEWorldwide Global CEO @cacy_kasha’s new byline in @Adweek, “To Make Programmatic Targeting Better, First Learn Its Dirty Secrets,” where she fills you in on what you need to know to succeed in today’s #programmatic marketplace: https://t.co/zJdz5J48vJ #data

[Zihla Salinas @zihla]

Today, the @AdCouncil announced a COVID-19 initiative with @EMXdigital named as a tech partner. EMX is building Private Marketplaces for publishers to donate media inventory. Learn more: https://t.co/ngomPJbjYu #COVID19 @ENGINE_US

[Big Village @wearebigvillage]

In this new @Adweek cover story, our Global CEO @cacy_kasha offers her insights for the industry moving forward during the #COVID19 crisis – and what she is doing to lead our company and people through this extremely challenging time: https://t.co/FBJV6nTU0x

[Zihla Salinas @zihla]

The @CassandraReport’s “Culture of Influence” findings reveal what attracts #Millennial and #GenZ consumers to influencers, and their impact on purchasing behavior. Authenticity is key, 89% say it’s important the influencer seems like a nice person: https://t.co/M2ABY4tTEJ

[Zihla Salinas @zihla]

Watch our @ENGINEWorldwide Global CEO @cacy_kasha’s recent interview with Caroline Fairchild, host of the @LinkedIn #WorkingTogether series, to find out more about her career path and opinion on what it takes to be a CEO today: https://t.co/PwVlZ3Mtut @CFair1

[Zihla Salinas @zihla]

Excited to be presenting at the @woi_conference this weekend with an amazing line up of fellow alums!

[Zihla Salinas @zihla]

#ICYMI: ENGINE and @Clickagy’s new “Attitude Based Audience” capability is 25% more effective in enabling digital marketers to accurately reach consumers online. Learn more: https://t.co/BLKfIz4g5K #digital #research @ENGINE_US @EngineInsight @EMXdigital

[Zihla Salinas @zihla]

Exciting news!

[Big Village @wearebigvillage]

ENGINE and @Clickagy are proud to announce the launch of its “Attitude Based Audience” capability, partnering to deliver high performing target audiences to digital marketers. Read: https://t.co/I1XprWRZUF #digital #research @ENGINE_US @EngineInsight @EMXdigital

[Zihla Salinas @zihla]

What do #GenZ consumers expect from brands in terms of #innovation? @ENGINEWorldwide’s @CassandraReport partnered with @Snapchat on a report that reveals their expectations. Key findings show that they want brands to act on their feedback (82%): https://t.co/IoG7NyDkp1

[Big Village @wearebigvillage]

What's your favorite ad of the holiday season?
Our Chief Creative office @dubyag gave his opinion on the @IKEAUK spot 'Silence the critics' to the @TheDrum. Read more about this #grime soundtracked holiday spot below.

https://t.co/Lj0E8h7FHa

#ikea #holidayshopping #holidays

[Zihla Salinas @zihla]

Great to see this out in the world! @EngineWorldwide rebrands as it unveils string of wins including Jägermeister and SoulCycle | Campaign US https://t.co/a3D8exejsJ via @campaignliveus

[Cassandra @CassandraReport]

Missed our #podcast Friday? it was a special on our #burnout report with the AMAZING @annehelen, Senior Culture Writer at @BuzzFeedNews, whose article on How Millennials Became The Burnout Generation, inspired our report.

https://t.co/JOReo5JZSA

[Zihla Salinas @zihla]

Strong showing from our @EngineWorldwide team at #anamasters this week!

[Zihla Salinas @zihla]

Some of the latest research from our incredible team @EngineWorldwide @cassandrareport : Gen Z Looking For New Brands, Big Hearts #research #GenZ https://t.co/541mnKM0Gu @mahoney_sarah

[Big Village @wearebigvillage]

Let the #trends begin

@CassandraReport #Trending #report #seetomorrow

[Big Village @wearebigvillage]

Another Huge win for our @EngineLondon team. Can't wait to create together @EurostarUK & @Eurostar.

Thanks for the shoutout @LBBOnline 🥂

#seemore #eurostar

[Big Village @wearebigvillage]

Sowing New seeds: NextGen Marijuana Consumers:
https://t.co/1a3PC6o8ro
#canabiz #nextgen #consumers

[Big Village @wearebigvillage]

Your Taste Buds Are Not Male or Female:
https://t.co/L0s9wuz2Rl
#tastebuds #beer #industry #gender

[Big Village @wearebigvillage]

We always have a big presence at #SXSW & next year will be no different! Cast a vote for the panels you want to see @sxsw!

Using Culture + Commerce to Keep Toxins Out: https://t.co/LHQJrsn74p

#commerce #consumers #influence #SXSW2020