GALE

Business Agency.

[GALE @GALEPartners]

🌶️ Congrats to @Chilis on earning a spot on @USATODAY Best Loyalty & Rewards Programs 2026, as voted on directly by consumers who use it.

As Chili’s CRM agency, GALE helps shape connected customer experiences that support the entire loyalty ecosystem.

https://t.co/fY1jgABuMf

[GALE @GALEPartners]

In sports, activity gets mistaken for loyalty all the time.

In a whitepaper from @Braze, GALE’s Jason McCann explains the difference and what keeps fans loyal, even during losing seasons.

Read here: https://t.co/2CqIax4hfU

[GALE @GALEPartners]

#ByTheNumbers: Even as major brands enter TikTok Shop, small businesses still find room to grow. U.S. small businesses on the platform increased sales by 66% in 2025 compared to 2024.

(via: @modernretail)

https://t.co/qdrmYWb0GX

[GALE @GALEPartners]

The internet said Carl’s a mess; we set the record straight
GALE, @GonnaNeedMilk & @carlradke hosted “Carl’s Not a Mess,” a culture-first IRL & social campaign that put milk right at the center of one of the most talked-about reality TV moments of the year https://t.co/sZJzV47Z3U

[GALE @GALEPartners]

#ByTheNumbers: Despite the podcast industry entering its video era, audience behavior is still hybrid. Research shows only 7% of listeners consume video-only podcasts, while 80% consume both audio and video podcasts.

(via @digiday)

https://t.co/dl3UHe7LbP

[GALE @GALEPartners]

Culture is a party that you are invited to. Brands need an authentic reason to be welcomed in.

GALE’s Geoff Edwards joined @dandad's Jury Insight session to discuss how brands can build credibility, move fast and create real cultural impact.

Read more: https://t.co/Qt2WiYdqph

[GALE @GALEPartners]

Don Julio 194구 was named top Global Campaign at the 2026 #ShortyAwards! 🏆

A product drop turned global cultural moment, recognized for creative and effective marketing across digital and social.

Congrats to all involved on the well deserved win.

[GALE @GALEPartners]

What’s shaping taste right now? Tomorrow, GALE’s Geoff Edwards joins the Culture Club Insight Session at @dandad Festival 2026 to unpack emerging trends and juried work driving cultural influence.

[GALE @GALEPartners]

#ByTheNumbers: OpenAI’s ad pilot generated $100M in annual recurring revenue in under two months, fueling projections of $2.5B in ad revenue in 2026 and $100B by 2030.

(via @axios)

https://t.co/PdbypNWlyP

[GamesBeat @GamesBeat]

NEW SESSION ANNOUNCED — GamesBeat Summit 2026

Feat. @GALEPartners's Max Bass, @PublicisMedia's Samantha Lim & @thekineticmgmt's Justin Miclat. Moderated by Alex Lee.

Five days left. 

May 18–19 | LA → https://t.co/bXmwIhq0Fo

[GALE @GALEPartners]

For over a decade, GALE has brought strategic advisory and best-in-class creative to clients globally. Today, we’ve launched a dedicated hub in London to support growing remits, expanding our footprint across EMEA.

Read more: https://t.co/hdcdbMBNEl

[GALE @GALEPartners]

Next week at @GamesBeat Summit 26, GALE’s VP of Emerging Connections, Max Bass, joins @alexleewastaken and others to discuss how brands can tap into gaming to build more impactful campaigns.

If you’re in LA, don’t miss it.

[GALE @GALEPartners]

#ByTheNumbers: Meta’s net worldwide ad revenue is forecast to hit $243.46B this year, accounting for 26.8% of global ad spending. It’s also expected to surpass Google in digital ad revenue for the first time.

(via: @marketingdive)

https://t.co/IP8jGnqZF9

[GALE @GALEPartners]

Congratulations to GALE Chief Brand & Experience Officer Winston Binch on being appointed to the Brand Experience & Activation Shortlisting Jury at Cannes Lions 2026. We’re proud to see Winston help recognize the standout work shaping the future of brand experience.

[GALE @GALEPartners]

Social is changing fast—and outdated strategies can cost brands more than they realize. In our latest blog, Christina DeGuardi shares how brands can navigate change and use social to earn the outcomes that matter.

Read more: https://t.co/XUxB3ULnva

[GALE @GALEPartners]

#ByTheNumbers: Massive growth in the creator economy is fueling a rise in IRL events. @influeermketing reports that community-building gatherings now account for more than 46.9% of creator mentions.

(via @digiday)

https://t.co/3VTgyuMvyP

[GALE @GALEPartners]

What does fútbol sound like?

GALE & Buchanan’s teamed up w/ Latin GRAMMY® winner Rauw Alejandro to create “Dando Vueltas” — a first-of-its-kind fútbol cultural anthem featuring a tech-enabled fútbol boot built to turn the rhythm of the game into music.

https://t.co/FmfsNlVGjB

[GALE @GALEPartners]

#ByTheNumbers: LinkedIn has quickly become a major source for ChatGPT and other large language models, making up over 11% of LLM citations — second only to Reddit.

https://t.co/yIEyQeS2dl

[GALE @GALEPartners]

Congrats to our client partners at @Chilis on winning Brand of the Year at the @AdAge Creativity Awards for the second year in a row!

The Chili’s crew continues to set a high bar in marketing, and we’re grateful to be part of their team.

Read more: https://t.co/B7h5ihPPn1

[GALE @GALEPartners]

#ByTheNumbers: Ad supporting streaming revenue reportedly accounted for 28% of streaming subscription revenue in 2025; that's up from just 5% in 2020.

https://t.co/0JdTZ40rxL