Amrish

21. Cameras already see the factory. Building the brain

[Amrish @zmrishh]

made my design/dev resource shelf public.

components, ui inspo, motion, shaders, weird visual tools, and sites i actually use when building.

https://t.co/EGD1OtevRy

[Amrish @zmrishh]

wtf this is crazy https://t.co/TQsuhgwAfh

[Amrish @zmrishh]

someone just leaked the Avengers: Doomsday climax on https://t.co/9dlbISQgtS 😭

[Amrish @zmrishh]

@aviral10x bruh 😭

[Amrish @zmrishh]

try me
https://t.co/hKfTSN3wgc

[DEV-GLOBAL.ng  @SirmonyD001]

Do not vibe code your portfolio!

[Amrish @zmrishh]

Tried vlogging today… idk what else to say 😀🙏

[Amrish @zmrishh]

Important product research:

If you could continuously monitor one question people ask AI about your industry, what would it be?

Mine would probably be:

“What are the best products in this category, and why?”

Drop yours below.

[Amrish @zmrishh]

ARCANORIS / PRE-LAUNCH LOG

[x] Compare answers across AI models
[x] Capture mentions and citations
[x] Find inconsistencies
[ ] Make the reports genuinely useful
[ ] Stop discovering new edge cases at 2 AM

[Amrish @zmrishh]

Which one would worry you most?

A. AI describes your company incorrectly
B. AI recommends your competitor instead
C. AI cites information that is two years old
D. AI doesn’t know you exist

Reply with the letter. I’m curious.

[Amrish @zmrishh]

The funniest part of building Arcanoris:

Ask four AI models the exact same question and receive four completely different versions of reality.

Terrible for brands.

Excellent reason to build this product.

[Amrish @zmrishh]

Founder: We have strong brand awareness.

Me: Among humans or language models?

Founder:

Me:

Founder: Why would you ask me this?

[Amrish @zmrishh]

Building rule for Arcanoris:

No metric unless it helps you decide what to do next.

“Visibility fell by 8%” is trivia.

“Claude stopped citing this page and started citing your competitor” is something you can act on.

[Amrish @zmrishh]

Unpopular opinion:

A single “AI visibility score” is mostly theatre.

I don’t want Arcanoris to give you a mysterious 78/100.

I want it to show exactly which prompt failed, which model ignored you, what it cited and what changed.

[Amrish @zmrishh]

SEO report: looking good
Social report: growing
Ad report: improving
AI reputation report:

¯\_(ツ)_/¯

Building Arcanoris because this blank space was bothering me.

[Amrish @zmrishh]

Need 5 founders or marketers to brutally test an early version of Arcanoris.

No polite feedback. I want:

• confusing parts
• missing features
• useless metrics
• reasons you wouldn’t pay

Reply “in” with your company.

[Amrish @zmrishh]

Which is worse for a brand?

A. Ranking on page two of Google
B. ChatGPT recommending a competitor
C. AI describing the product incorrectly
D. Not knowing any of this is happening

I genuinely want to know which one marketers fear most.

[Amrish @zmrishh]

Your brand’s AI reputation is not one number.

It is:

>how often you appear
>where you are recommended
>which competitors appear instead
>what AI believes about you
>which sources influence the answer
>how all of this changes over time

That is the Arcanoris dashboard.

[Amrish @zmrishh]

Yesterday, I bought arcanoris[dot]in.

Not because the name sounded cool.

I bought it because I think every company will eventually need to answer one question:

“When customers ask AI about our category, what does it say about us?”

Now I’m building the answer.

[Amrish @zmrishh]

Prediction:

“AI share of voice” will become a standard marketing metric within the next two years.

Brands will track their visibility across ChatGPT, Claude, Gemini and Perplexity the same way they track Google rankings today.

Too early or inevitable?

[Amrish @zmrishh]

CMO: We rank first on Google.

Customer: asks ChatGPT instead.

ChatGPT: recommends a competitor.

CMO: Where did that answer come from?

That last question is the one most marketing dashboards still cannot answer.