zünd.io

Auf Werten aufgebaut, von Daten befeuert und von Ideen angetrieben.

[David Herrmann @herrmanndigital]

I’m getting a slew of DMs about people wanting to talk to me about taking over their ads management from their current team.

I ask: “has the performance been good up until recently?”

Almost every time the answer is yes.

Folks, it’s not your team/buyers, it’s likely Apple.

[zünd.io @zund_io]

I'm attending SMX Growth Summit 2021.

RT if you think others will find this helpful 🙌

https://t.co/u9iTrYuOFh

[David Herrmann @herrmanndigital]

When your broad campaigns are getting $7-10 CPCs on cold traffic on proven creative / landing page / offers you know the system is broke.

These same ads last week were getting $2 CPCs and .7-.8% CTRs. Now….

[zünd.io @zund_io]

@herrmanndigital What do you see that I don't?

[zünd.io @zund_io]

Marketers on Facebook Ads #blameios14

[zünd.io @zund_io]

Well, did anyone really believe that Apple's privacy feature would be for the good of their users. Of course it's for their own 🤑.
https://t.co/pnZzuODedM

[zünd.io @zund_io]

This so well captured!

[David Herrmann @herrmanndigital]

I’ve had more than a handful of people ask for me to share this on Twitter. So here you go.

Data sharing / privacy is in a unique battle. I’m under the belief privacy / personalized ads can co-mingle.

I just don’t want Apple setting the rules.

[David Herrmann @herrmanndigital]

Me, a media buyer, working while Apple kills my job around me.

[zünd.io @zund_io]

@social_savannah I totally agree with him. 🙏

[Social Savannah @social_savannah]

Check your device breakdowns today.

Android showing over $200 CPM's.

Welcome to iOS14.5!

[Social Savannah @social_savannah]

FOUR ad creatives you need to test in your ad account (if you haven't already). These ad styles are ones I swear by, whether starting with a brand new account or in need of a creative refresh for my existing clients -- see the thread to see a few examples.

[zünd.io @zund_io]

Finally! New languages!
DeepL Blog https://t.co/AEtMdcXuc7

[zünd.io @zund_io]

Finally! New languages!
DeepL Blog https://t.co/AEtMdcXuc7

[zünd.io @zund_io]

@herrmanndigital @6pool_ But they're horribly expensive for small to mid businesses, don't you think?

[zünd.io @zund_io]

That's totally what's gonna happen 😅

[David Herrmann @herrmanndigital]

As ios14.5 comes out we’ll see a whole slew of marketing grifters who will claim they know something you don’t.

At this point I don’t even think Tim Apple or Marky Mark truly know what will happen.

If they don’t, neither does Joe-Shmo with his ER on IG of 0.02%.

[Social Savannah @social_savannah]

Is Facebook smarter than a media buyer? 🤖>👩‍💻

In some ways yes, machine learning from the Facebook algorithm can predict future outcomes much better than an individual's decision-making.

Facebook's data set is much larger than the metrics you can analyze on ads manager.

[zünd.io @zund_io]

I know I'm late, but I'm so excited about chromes tab grouping feature!

[zünd.io @zund_io]

@stackedmarketer @chartrdaily That's what I felt with Twitter but I'm nevertheless surprised.

[Stacked Marketer @stackedmarketer]

Facebook is way past its peak buzz. So is Snapchat!

Instagram, Reddit and TikTok are near the three near their peak still.

Twitter slowly turning things around maybe?

H/t @chartrdaily

[Social Savannah @social_savannah]

DTC brands are taking it a bit too far with advertising Black Friday sales super early 😂

Guaranteed this ad is still doing well for them, so they thought might as well keep it on!