Grace

@026_grace

London, England

Joined November 2015

2.1K Following

1.2K Followers

2.7K Posts

026_grace retweeted

Francesco Marconi

@fpmarconi

over 2 years ago

The rise of AI will lead to a new content format in journalism: fractal stories. The first thing we learn in journalism school is how to write in the inverted pyramid style. However, I believe that aspiring journalists will soon need to master an entirely new approach. Much like the introduction of the telegraph led to the creation of the inverted pyramid structure, AI will shape how news is produced and presented. Before the mid-19th century, journalistic writing was chronological. However, a significant, yet gradual, shift occurred with the invention of the inverted pyramid structure, largely due to the telegraph. This approach prioritized the most crucial information first — the who, what, when, where, why, and how — and revolutionized news reporting. It was a practical adaptation to the constraints of the telegraphic era, where brevity was essential due to costs and reliability issues. This change wasn't just stylistic. The way information is presented affects how we perceive the world; the order, emphasis, and how context is presented significantly shape our perception of its importance and relevance. The inverted pyramid style, designed to captivate audiences with dramatic openings, story hooks, and leads, can fragment our understanding and obscure nuanced details vital for thorough analysis. Social media exacerbates this by spreading story snippets with emotional appeal, leading to misconceptions. Our current reliance on storytelling for immediate impact sacrifices in-depth comprehension and analytical insight, highlighting an overemphasis on narrative appeal at the expense of a more substantive understanding. Today, AI is democratizing storytelling, allowing the average writer to excel, saturating the market, and commoditizing stories. There will be a much higher value placed on facts. We need new formats for news that are concise yet complete in themselves: News Atoms, the smallest meaningful unit of a sentence. However, these atoms are not the final form. Instead, they will aggregate into a "fractal structure," indicating a complex, yet organized assembly of information. (A similar concept was introduced in a 2008 anthropological study of news consumption by Jim Kennedy at the Associated Press. See in comments) The transition to fractal content structures, inspired by natural efficiency seen in patterns such as tree branches and snowflakes, provides a model for developing digital information systems that are compact, durable, and scalable. This method improves complex information distribution by emulating nature's effectiveness. However, this advancement poses a dilemma for traditional media, which relies on monetizing engagement, contrasting with the efficiency and emotional neutrality of fractal-based news dissemination. Addressing this requires the creation of new business models compatible with this new approach to information.

$fpmarconi's tweet photo. The rise of AI will lead to a new content format in journalism: fractal stories. The first thing we learn in journalism school is how to write in the inverted pyramid style. However, I believe that aspiring journalists will soon need to master an entirely new approach. Much like the introduction of the telegraph led to the creation of the inverted pyramid structure, AI will shape how news is produced and presented. Before the mid-19th century, journalistic writing was chronological. However, a significant, yet gradual, shift occurred with the invention of the inverted pyramid structure, largely due to the telegraph. This approach prioritized the most crucial information first — the who, what, when, where, why, and how — and revolutionized news reporting. It was a practical adaptation to the constraints of the telegraphic era, where brevity was essential due to costs and reliability issues. This change wasn't just stylistic. The way information is presented affects how we perceive the world; the order, emphasis, and how context is presented significantly shape our perception of its importance and relevance. The inverted pyramid style, designed to captivate audiences with dramatic openings, story hooks, and leads, can fragment our understanding and obscure nuanced details vital for thorough analysis. Social media exacerbates this by spreading story snippets with emotional appeal, leading to misconceptions. Our current reliance on storytelling for immediate impact sacrifices in-depth comprehension and analytical insight, highlighting an overemphasis on narrative appeal at the expense of a more substantive understanding. Today, AI is democratizing storytelling, allowing the average writer to excel, saturating the market, and commoditizing stories. There will be a much higher value placed on facts. We need new formats for news that are concise yet complete in themselves: News Atoms, the smallest meaningful unit of a sentence. However, these atoms are not the final form. Instead, they will aggregate into a "fractal structure," indicating a complex, yet organized assembly of information. (A similar concept was introduced in a 2008 anthropological study of news consumption by Jim Kennedy at the Associated Press. See in comments) The transition to fractal content structures, inspired by natural efficiency seen in patterns such as tree branches and snowflakes, provides a model for developing digital information systems that are compact, durable, and scalable. This method improves complex information distribution by emulating nature's effectiveness. However, this advancement poses a dilemma for traditional media, which relies on monetizing engagement, contrasting with the efficiency and emotional neutrality of fractal-based news dissemination. Addressing this requires the creation of new business models compatible with this new approach to information.$

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Grace @026_grace

over 2 years ago

Google Tests SGE AI Overviews In The Wild (Subset Of US Users) https://t.co/s4TRGXhdUc via @rustybrick

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Grace @026_grace

over 2 years ago

https://t.co/CLVcQqK7Zk

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026_grace retweeted

Aleyda Solis 🕊️

@aleyda

over 2 years ago

I couldn't agree more with @JoshuaCHardwick: "AI has changed SEO forever but it’s not going to kill it. We just need to adapt. How? By prioritizing “deep content” about topics that can’t be answered quickly or easily." Why? Because for informational (non-transactional) needs, SGE performs as an "advanced featured snippet" helping to address queries that need a shallow and/or high-level summary. But it's not good at fulfilling the needs of users who look for in-depth, nuanced expert or experience-based advise, insights, resources, and assets. It's time to go content deep: https://t.co/w8Iry0RyDP

aleyda's tweet photo. I couldn't agree more with @JoshuaCHardwick: "AI has changed SEO forever but it’s not going to kill it. We just need to adapt. How?

By prioritizing “deep content” about topics that can’t be answered quickly or easily." Why?

Because for informational (non-transactional) needs, SGE performs as an "advanced featured snippet" helping to address queries that need a shallow and/or high-level summary.

But it's not good at fulfilling the needs of users who look for in-depth, nuanced expert or experience-based advise, insights, resources, and assets.

It's time to go content deep: https://t.co/w8Iry0RyDP

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Who to follow

Roxana Stingu

@RoxanaStingu

Head of Search & SEO @Alamy. Adept of constructive laziness. Loves Scrabble and Minecraft. All views and opinions are my own.

Liam

@liam_fallen

Marketing and AI.

Miracle Inameti-Archibong

@mira_inam

In-House SEO Lead | Speaker @MOZ, BrightonSEO,SMX | Trainee Counsellor

026_grace retweeted

Search Engine Land

@sengineland

over 2 years ago

7 must-see Google Search ranking documents in antitrust trial exhibits via @MrDannyGoodwin https://t.co/hSA7CCjNeW

22K

026_grace retweeted

Aleyda Solis 🕊️

@aleyda

over 2 years ago

The 3 Main Types of Google SGE Snapshots & Their Level of Traffic Risk 👀 * Duplicative SGE: Low Risk * Summarizing/Complementary SGE: Low-Medium Risk * Accelerator SGE: Medium-High Risk Learn all about them (and what to do) in my post w/ examples 👇 https://t.co/Q5d9ZR1HqZ

aleyda's tweet photo. The 3 Main Types of Google SGE Snapshots & Their Level of Traffic Risk 👀

* Duplicative SGE: Low Risk
* Summarizing/Complementary SGE: Low-Medium Risk
* Accelerator SGE: Medium-High Risk

Learn all about them (and what to do) in my post w/ examples 👇

https://t.co/Q5d9ZR1HqZ https://t.co/spB8JZGorV

12K

026_grace retweeted

kelvin newman @kelvinnewman

over 2 years ago

Nadine Dorries on SEO klaxon

026_grace retweeted

John Shehata

@JShehata

almost 3 years ago

When SGE first came out, it didn’t appear for sensitive topics or news. Few months ago I started noticing SGE showing up for news queries after few hours - check “Kevin McCarthy” below. I believe Google will display SGE for news queries: - when they have a solid understanding of the news incident - it will be collapsed block in most cases - early results show 6-8 hours window before Google show SGE for news queries (limited set of data) - SGE will include few news stories at the end of the module on top of the Top Stories module - I believe it will have a high CTR rate opening collapsed SGE blocks as users want a quick brief on what’s happening This means that publishers may have a smaller window of time to rank and drive traffic before SGE module start showing up. Tracking news stories in SGE and tracking how long it takes for SGE to appear for news will become very important for news publishers.