marketing is never black & white.
for every rule, there's an exception or a counterpoint.
you'll learn the most and become the best marketer when you stay in the grey zone—considering all points and don't let your biases get in the way.
Founders! The more information you provide to your marketers the better ROI you get.
To run a decent campaign we need to get at least a basic understanding of what's going on. Marketing in Web3 is about humanising complicated tech language.
No info - no conversion - no sale
a lot of projects will start copying hyperliquid's airdrop strategy, but it's not gonna work
the real issue isn’t just the airdrop - it’s building a solid product. if your product sucks, no airdrop can save it.
focus on making your product great first.
Scalability doesn’t feel important, it is.
Decentralisation doesn't feel important, it is.
Privacy doesn’t feel important, it is.
Security doesn’t feel important, it is.
This should be the end goal of 𝗲𝘃𝗲𝗿𝘆 crypto blockchain, and 𝗲𝘃𝗲𝗿𝘆 crypto protocol.
1/ Marketing is trust building
gm, it's me yapping about why effective marketing is crucial for crypto's growth via @Cointelegraph 🧵 👇
https://t.co/IrwOPJw4Zn
Pre-TGE projects, pay attention. The meta just changed
Your new playbook:
- Play the long game
- Reward real users handsomely
- Get rid of all predatory financial motivations
Your users become your biggest advocates. Your token has a chance of winning. Your product grows