July Hata

flying cars, consumer robotics, jet engines, energy abundance. prev @kittyhawkcorp, now: @faust_machines, @roc_camera

[July Hata @0xJuly]

Excited to announce Roc Camera is open for batch 2 orders!

Current lead times are about 2-3 weeks depending on where you are

Check out our new website in the comments :)

[🕊️ @lichthauch]

I wanted a thousand things in my life, and most of them i didn't get. and i looked at myself the way this post is asking me to, and thought i wasn't smart enough. but years passed, and i started seeing what each of those things would have done to me if i had gotten them, and every single one would have destroyed me - some fast and some slow. everything i didn't get turned out to be the smartest thing that happened to me, but it was not my smartness. it was something else deciding on my behalf, because i was not smart enough to decide for myself. sometimes not getting what you want is the only proof that something out there loves you more than you were ever capable of loving yourself

[July Hata @0xJuly]

Yesterday I went to the to a lunch at the Ambassador to the Netherlands in Japan. I met the mayor of Fukushima and the head of NTT and I think it was the prince of Netherlands or something

[July Hata @0xJuly]

My least favorite thing about LLMs is that it is framed as being people want it to be purely rational, when reality is a lot more dionysian than it is apollonian

[July Hata @0xJuly]

I don’t know what we’re doing with @faust_machines but I’m doing my best

But also I’ve never been more excited and I don’t know what this means

[July Hata @0xJuly]

@dawufi @tiltmode_ Lfg

[July Hata @0xJuly]

This is intuitively obvious but bares repeating mostly to myself:

I want to pick futures that arrive the fastest on the long run not in the short run

[July Hata @0xJuly]

Different cities have different textures

[July Hata @0xJuly]

Part of the reason I'd argue this is incredibly hard is two fold:

1) Taste / craft is about cultivating sensitivity to the world. The world of ambition often leads to optimization - and optimization often means curtailing the sensitivity to the world itself. Making sure you fight tooth and nail to ensure space for that craft to grow is much easier said than done. Also creativity, and making new things - I mean this in a more creative endeavor environment requires nous and balls. Hard to have conviction - craft and taste seem to be downstream of that

2) The other part is environmental valuation of risk vs reward. I believe that environment is destiny. If you are in a place where the reward / your peer acceptance cycle says one thing (we value creativity!) but rewards another (shorter timelines for outcomes, legibility, lack of larger change etc) you end up optimizing for the meta-game of what is going to return more immediate results in the world. So you end up focus on that

That being said - I believe in people high craft / high ambition - and I also believe it can be done, but hard to cultivate. Something that people say that they often want to do - but most do not want to do this. You want the rights to fruits of your labor, but not many want this path

[maja 🔭🍒 @majamediaco]

lately thinking about companies by ambition and craft

some have taste without chasing scale (local cafe). some are optimisation machines. most are in the default zone

the rarer type is high craft + high ambition, where taste and growth reinforce each other

who belongs there?

[July Hata @0xJuly]

I think about this still from time to time

[July Hata @0xJuly]

I want to make things that are tactile but evokes memory. What does that mean? What I mean by that is that you can touch it and you can feel it and remember touching it somewhere at sometime. What we can touch, what we do, for me it often evokes= memories. We compare them to memories. Your favorite toy that you used to bring to bed as a touch and how soft it was. The feeling of a t-shirt the first time you wore it after you bought it. Shoes that fit just right, because you've used them for a while. Tactileness - is a sort of memory.

When I touch objects, I love objects that remind me of a feeling of touching, it transports me through time to places and memories of long ago. Sometimes memories of the future, like this works in a place that doesn't even feel that out of place, but its never been there.

This feeling of remembering, both of the past or the future gives the object a sort of 'rightness' in its existence. Almost like a justification of its existence that goes beyond simple utility, which of course it should serve utility too (nothing wrong with art tho) - but that feeling underneath should hum like a gentle ocean crashing over and over again in the distance.

[July Hata @0xJuly]

@mynamebedan The next crazy part is realizing if you become Japanese you have to do that for other people so it feels this way

[July Hata @0xJuly]

@jtriley2p @roc_camera Honestly same

[July Hata @0xJuly]

@endlessmeee @TheBlockCo hell yeah- let me know i'm happy to talk more

[NASA Aeronautics @NASAaero]

Wheels up for NASA’s X-59. ✈️

In its first wheels-up flight, the aircraft revealed its sleek, streamlined design—key to reducing sonic booms to a quiet thump.

See how this milestone moves us closer to quiet supersonic flight over land:
https://t.co/GZ6BvYWwX3

[July Hata @0xJuly]

T.S. Eliot - East Coker from The Four Quartets

[Jon Ostrower @jonostrower]

Speaking as a taxpaying American, this is (one big way) how I want my dollars enthusiastically spent by my government.

[July Hata @0xJuly]

I live for this shit

[July Hata @0xJuly]

🥹

[July Hata @0xJuly]

🥹

[NASA @NASA]

"Welcome to my old neighborhood." Our @NASAArtemis II astronauts woke up on the sixth day of their mission to a special message recorded in 2025 by astronaut Jim Lovell, the pilot of Apollo 8.

[July Hata @0xJuly]

@SchezHugo Come by! And we can do both

[July Hata @0xJuly]

A few mins from my house: