Crazy to think I met these guys before they launched.
6 months later:
• $20k/month • $100k+ total revenue
You guys have no idea how hard they work. They’re gonna be putting me to shame soon 😭
Follow @Christianisrac.
if you have an ounce of competence
you can launch an app now 😂
there's basically no barrier to entry
mine took 1 week with Rork Max
it even pushed it to the app store for me
with one command, no developer needed
the early advantage is closing fast
more average people are shipping daily
build in a proven niche where the top apps
are printing $50k/mo+
then spam similar reels and tiktoks
humanity is diverging into two species
new
- ripped and ageless from peptide stacking
- stuffs face with calorie-free desserts
- neural chip
- personalized ai entertainment
- takes orders from llm
- agents performing all work
- ai companion
- perfect genetically modified dna
old
- manually builds
- eats natural and balanced
- trains mind without shortcuts
- shared books / movies
- makes every decision
- real life relationships
- born w imperfections
unclear which is superior long term
how I accidentally founded a 7-figure bootstrapped health app:
> 2022: moved to LA, noticed the tap water was off, started collecting water reports
> fall 2022: joined funded blockchain startup as cto, new world, kept testing waters
> 2023: startup failed, returned investor money, lost my identity
> fall 2023: tried 10 projects, nothing felt right, savings dwindling
> new years 2024: showed my water list to friends, first time anyone was interested
> 2024: ran out of money, took a swe job, coded oasis nights + weekends
> march 2024: first video popped off, thousands of users, no monetization
> april 2024: switched paywall to water scores, sales came in
> april 2024: quit my job to go all in, $10k/mo
> june 2024: growth stalled, all-day bug fixing
> fall 2024: organic social took off, 50k followers
> spring 2025: $30k mo, tried delegating to offshore talent
> summer 2025: expanded into all categories, first $70k months, not sustainable
> fall 2025: independent mountain valley arsenic test went viral
> jan 2026: cracked the content format, first 6-figure month, 300k organic followers
> feb 2026: hired my first local team, cpo and growth, record months continued
> march 2026: ended my lease, traveled the world, working from anywhere
> may 2026: one bad post, ton of hate, 80% of the team quit, 30% revenue cut
> now: rebuilding in LA, office, new team, product better than ever, clear vision
the middle is messy
Sub niche.
Want an app to get a cult like following
Don’t build one. Copy one.
Ex. You want to make a workout app.
Make it for gamers. Even pick a specific game for them to get even more excited about.
You’ll get a massive following from those people.
(Don’t break copyright rules obviously)
App idea: take any really beautiful app and make in obnoxiously ugly.
Especially doom scroll type apps this is. A no brainer. No gooning. Habit tracking.
It’s Week 6/12 on my challenge to scale 2 apps to 30k/month in under 90 days.
(If you want to know my exact thought process on how to bounce back from a setback read till the end 👇)
App 1:
Was running 2.5-3X roas on $400 daily spend for like 10 days+
Yesterday it dropped to 1.5 roas
Today literally 1x and I would technically lose money due to apples cut.
Actually brutal. Not getting emotional. If you get to reactive in paid ads you’ll shoot yourself in the foot and kill your ads performance long term.
So far: $16k in the last 28 days $20k in the total.
App 2:
Was also doing extremely well on paid
2-2.5x roas consistently then yesterday dropped to .8x (lost $40) and today 1.5x
On $200/day spend.
However we did just get onboarded onto RevenueCat payments this morning!!!
The week started off great and has had a bit of a hiccup these days but it’s no worries. Trust the plan and move fast.
So here’s everything I’m going to do to make sure both these apps hit 30k/month in the next 45 days.
App one:
With paid ads look at weeks not days.
We’ve made $7k off $2400 in spend, no need to get fussy about 1-2 bad days.
However I did see that the frequency for one of my higher spending adsets was getting a bit high and the cpa started to increase.
This particular adset was by a creator who has recently posted 4 more videos very similar to the ones in the adset. So I added 2 new ads with these 4 creatives in the adset and merged 3 ads into one because they were essentially just variations of each other and meta was unnecessary spending trying to learn.
As well as getting influencers back posting. Because I started focusing on paid, I stopped focusing on influencers because they grew slower and are more management heavy. The bottleneck is my partner just left the US to study abroad in Taiwan and he manages all of our creators and onboards them. With the timezone differences and classes it’s going to be a lot harder for him. But he’s gna have to figure ts out.
App two:
Okay the problem is we’re running only 4 ads right now that are winners and only spending $200 a day.
So the idea is we’re now having other influencers make variations of the winning ads slowly expand the amount of ads. Going to do this very slow tho because we don’t want to waste money testing.
Also now that we’re on revenue cat payments we’re scaling spend rapidly. This should let the fly wheel take off and bring us to $30k easy.
mobile app cheat list:
- viral feature for marketing (ai scan, ai…)
- 12-15 step onboarding
- no sign in / sign up (reduces friction)
- hard paywall $9.99/wk + $49.99/yr (or $79.99/yr with 7 day free trial)
- add MMP for conversion attribution (for running ads)
- tiktok ads $50/day to find a winner (1 campaign smart+, 1 ad group, 5-6 ads)
- scale winner to $200-300/day
it really is that easy