raewyn 🌱

sales ops @synthdataco @hypepartners
📍 kanagawa, jpn

[Synthdata @SynthdataCo]

Synth has moved to 0% miner burn, creating two immediate benefits:

• Rewards paid to miners will increase, which will improve data on the subnet

• Under Bittensor’s new emissions model, miner costs are covered while an increase in chain buys create sustained demand

Combined with Synth’s ongoing buyback program, this creates continuous positive flows into $SN50

These updates will accelerate our mission to build the leading benchmark for machine learning models in finance

Thank you to @generaltensor and the Synth discord community for analysis on this update

[Hype @hypepartners]

We love all of you, but we have very limited seating on our exclusive candlelight concert with @octantapp.
Two VIP seats left. Beautiful music, ambient lighting. Impress your market maker, date, or listing agent.

Tag who you’d like to bring and you might just get an invite.

[Hype @hypepartners]

we’ve got one final slot open at L’Atelier Crypto – our ETHCC event with @flipsidecrypto and @blockaid_

and we’re opening it up to the room
what would you want to hear about over pastis?

here are some topics we’ve got in mind, but feel free to drop your take below

[raewyn 🌱 @0xraewyn]

@0xDannyHype Congrats Danny!! Well deserved 🥂

[Danny | Hype @0xDannyHype]

https://t.co/kWUUV5xgzJ

[Felix Howes📍⛓️ @FelixHowes]

We have over 30 creatives in our team. Everyone has different skills sets and all are phenomenal. Not all of them are rapid though and I'd say 80% of our clients need rapid.

There's 2 reasons for this.
1. Crypto does move quickly.
2. Most projects are builder-first and they don't think about brand and marketing until last minute.

Number 2 is honestly the bigger problem I think, but regardless you have to find a way to deliver and sacrifice a lot of the creative process. So work and opportunities suffer.

Time is the biggest piece missing for most good work that could have been great in this space.

HOT TAKE: our industry severely lacks taste.

In web2 agencies, with big brand clients, you never want to put shit in front of a client in case they like it. So you take the extra time and process to produce higher quality work before pitching it.

It's 5x worse in crypto and unfortunately because of time constraints we often have to run with quickly thrown together ideas.

AI art is also used as standard with many web3 brands which if done badly just looks cheap.

"Taste" is getting better in crypto and brand marketing is improving. The bar is being raised as more talented creatives and marketers come in to the space... let's see how many can cope.

Ultimately there is no replacement for time.

My hope is projects hire marketing and creative in-house earlier in their life cycle so it gets valued at an earlier stage - giving us more time.

[Maria 🍝🇮🇹 @mariamagenes1]

What’s needed:
- more edu projects like @shefiorg
- more passionate and vibing people like @sahadevgh & @dee_centralized
- more devs onboarding projects like @_HerDAO
- more mindful marketing like @hypepartners
- more grants, ambassador programs & meetups (make meetups great again!!)
- more apps helping my mum to come onboard (eg @family / @zerion)

What’s not needed:
- snobby & elite attitude at conferences (where I’m probably part of too)
- thinking in silos
- KOLs whose Opinion is not Key
- incomprehensible UX showing a lot of complexity on purpose

Let’s work toward this together

[annelisa @notannelisa]

crypto twitter buzz words of 2024:

- BD 🪦
- KOL 🪦

and now……🥁

+ ✨marketing✨

[Emily Lai @emilylai]

left-curve ai pod 001 (making crazy shit with ai) https://t.co/MgXAq8gWio

[Timmy Crowley @Timmbo_Slice]

want a job at @hypepartners?

im hiring marketers of all shapes and sizes

dms open

[Jake Stott || jws.eth @Jake_Stott]

Hype is now an award-winning agency. Honestly, never thought I'd be saying that. But here we are.

Great to be recognised, great credit to my awesome team (I wasn't involved at all) and a great success for the crypto industry!

TeAmWoRk MaKeS tHe DrEaM wOrK

[raewyn 🌱 @0xraewyn]

So proud to be a part of the Hype fam @hypepartners 🫡

[Hype @hypepartners]

We just won 4 awards!! Hype is now the first award-winning crypto agency.

We have 2 Bronze Lovie and 2 People’s Choice for Best Launch with @taikoxyz and for Best Brand Integration with @Optimism in collaboration with @jumperapp Thank you @lovieawards

Amazing work by our incredible team and partners!
TeAmWoRk MaKeS tHe DrEaM wOrK

[raewyn 🌱 @0xraewyn]

me

[Lark Davis @LarkDavis]

Crypto investors checking their portfolio today:

[raewyn 🌱 @0xraewyn]

ooooh waking up to a sea of red

[raewyn 🌱 @0xraewyn]

@jcrpntr @morethanblckchn Ty!

[raewyn 🌱 @0xraewyn]

What’s the best crypto podcast rn?

[raewyn 🌱 @0xraewyn]

@jcrpntr @morethanblckchn Ooh let me start listening!

[raewyn 🌱 @0xraewyn]

📍WebX Tokyo

[Hype @hypepartners]

We had an incredibly stacked What's the Hype this week about exciting onchain innovations. So many bangers it was hard for intern to keep up

At one point there was a rap battle speed stream of consciousness as @parkerjayp spit out stablecoin adoption facts

@emilylai started straight away with real world use cases...

[raewyn 🌱 @0xraewyn]

Lol

[Rachit Agarwal @rachit]

always be selling

you’re at a birthday party and they forget to get cake

blockchain solves this

you’re at the gym and the machine isn’t working

blockchain solves this

you’re in the pool and someone peed

blockchain solves this