321enterprise

A freelance design studio specializing in emails, websites, digital strategy and marketing solutions. We share news, tips & technology for success.

[Parcel @useparcel]

Who knew that RSS feeds could be so useful for email marketing!

[Carl Vellotti 🥞 @carlvellotti]

Product management is:

1. Doing the right things
2. Doing the things right

[Hiten Shah @hnshah]

Being data-driven is a useful approach for decision making but being data-informed is a better option for founders. This is because relying solely on data can limit creativity and innovation, as it may not capture the full picture of the situation.

Founders should be aware of all the signals and feedback available to them, not just the obvious data. This includes insights from customers, industry trends, personal experience, and intuition. Incorporating these factors into decision making can lead to more innovative solutions and a competitive advantage.

Data can sometimes be incomplete or biased, which can lead to faulty decision making. For example, data may not capture the experiences of smaller groups in the user base or may be skewed due to sample size or collection methods. In these cases, relying solely on data can lead to decisions that are not ideal and take you down the wrong path.

By being data-informed, founders can leverage data as a valuable tool to inform decision making, while also incorporating other sources of information. This approach allows for a more holistic view of the situation and can lead to better outcomes. Ultimately, being data-informed allows founders to make more informed decisions that are grounded in both objective data and a nuanced understanding of the broader context of their situation.

[seb @_sbmsr]

Chrome Dev Tools is a tool every web dev should know. Here are 4 must-know features 👇

[Hiten Shah @hnshah]

Big product bets are what lead to innovation that sticks.

Iteration is great for incremental growth.

Big bets are what cause step function changes in growth.

How?

Experiment with big bets in small chunks. Then iterate very fast on top of what sticks.

[Alex Garcia 🔍 @alexgarcia_atx]

10 tips to increase your landing page’s conversion rate:

[Scott Brinker @chiefmartec]

The real build vs. buy question in #martech is around talent, not technology.

Strongly recommend investing in enablement and training, creating a learning organization that can continually adapt to our ever-changing marketing landscape.

[Rapid @Rapid_API]

Everything you need to know about HTTP Requests.

A Thread 🧵👇🏻

[Sam Matla @SamMatla]

I've spent the last 12 years in online business. Had many failures and a few decent wins.

Here are 47 things I wish I knew when I started ⬇️

[🎆 🌸 Samuel Hulick 🌸 🌄 @SamuelHulick]

We aren't designing products; we're designing paths to value

[Scott Brinker @chiefmartec]

Marketing Technology Landscape Supergraphic (2020): Martech 5000 — really 8,000, but who's counting? https://t.co/oYw69lUpWk #MarTech

[Val Geisler @lovevalgeisler]

I was just asked about ideal DTC email flows and thought ya'll might want to hear my answer:

Ready?

You sitting down?

Here's the secret:

[Gurwinder @G_S_Bhogal]

MEGATHREAD TIME: In 40 tweets I will describe 40 powerful concepts for understanding the world. Some are complex so forgive me for oversimplifying, but the main purpose is to incite curiosity. Okay, here we go:

[Jason Fried @jasonfried]

Ideas are never in short supply, focus is.

[Kevin_Indig @Kevin_Indig]

How to scale organic traffic - my first @conversionxl article 🙌🏻.

The core points are:
- The SEO approach of Inventory-driven sites is different
- Jobs-to-be-done is a great framework for user intent
- Google looks at intent emotions (and we should, too)

https://t.co/eR1WL3Ot70

[Pe:p Laja @peeplaja]

Many companies become "data driven", only to realize that quant and qual data still doesn't tell you what your strategy should be, and that it's still no replacement for creativity and imagination.

[Jason Fried @jasonfried]

Finally got around to writing up “The Basecamp Guide to Internal Communication”. This covers how we think about it, how we do it, our basic philosophy, and day-to-day practices. I’m sure it’s missing things, so let me know what isn’t clear. Read here: https://t.co/oDcuXwtBYf

[Scott Brinker @chiefmartec]

Having a discussion with a colleague about the different archetypes of "marketing technologists" today, and I sketched this rough idea on a napkin. (Well, okay, I actually sketched it in PowerPoint — but it's napkin-level impromtpu.)

What do you think? #MarTech

[Cyrus Maxx @CyrusShepard]

"All Links are Not Created Equal" - Rand Fishkin

20 Graphics on Google's Valuation of Links [2019]

• PageRank
• First-link Priority
• Boilerplate vs MC
• Topical Relevance
• Freshness
• Linking Out
• Nofollow
• Anchor Text Factors
• Spam

More - https://t.co/NC9UiQ84gM

[321enterprise @321enterprise]

@peeplaja Reading and writing (words/language), basic comprehension of HTML/CSS. Bonus: using Chrome DevTools