Stefania ᕦ( ' - ' )ᕤ »

#seo & content manager » i ♥ books, TV shows & confusing people with #fandom stuff » ♌️ my words are my own

[Mike Blazer @MikeBlazerX]

Google recently hosted a Web Creator Conversation Event, inviting 20 select website owners who, despite having good websites/content, were heavily impacted by the Helpful Content System.

The event was also attended by various Google teams: Engineers, Project Managers, VPs of the Search team, Pandu Nayak and Danny Sullivan.

I've read through all the threads and articles published by creators who attended the event that I could find and tried to summarize the main points:

## Google's Key Statements and Acknowledgments

1. Sites were caught up in the algorithm incorrectly and Google doesn't know why
2. Danny Sullivan made an unequivocal apology to creators present
3. Danny had personally reviewed all sites before the event
4. "It's not you, it's us" - nothing wrong with the invited publishers' sites
5. Pre-September 2023 traffic levels unlikely to return - "September is not coming back"

## Google Feedback Process after HCU

1. Google received 13,000 feedback forms
2. Actively sought publisher input on:
- Differentiating between spam and good sites
- Desired features
- Potential improvements
3. Search changes go through multiple levels and testing
4. Feedback starts at the bottom of the decision chain
5. Global raters used for A/B testing search results

## Technical Details

1. 4,781 launches (updates) in 2023
2. Chief Search Scientist claimed:
- No site-wide deranking exists
- Only individual pages are deranked
- No site-wide classifier exists
3. E-E-A-T is meant for readers, not creators
4. Googlers are struggling with "topical authority type stuff"
5. Publishing multiple articles simultaneously is not problematic
6. Update dates should be managed based on audience needs

## Recovery Information

1. New algorithm update coming "very soon"
2. Recovery:
- Not expected in next immediate update
- May occur in a third future update
- Will only apply to some sites
3. Current core update too far along to incorporate feedback
4. Recovery might take up to 18 months
5. Publishers advised to:
- Not wait for Google recovery
- Diversify traffic sources
- Consider building products
- Look for alternative employment
- Focus on video content
6. Continue reporting issues to Danny Sullivan

## Google's Position

1. Google cannot:
- Provide recovery guarantees
- Reveal how their signals work
2. Have a "vested interest in having a great web ecosystem"
3. Focus remains on surfacing quality content
4. Want to surface "real content" versus AI-generated content
5. There appeared to be a disconnect between different Google representatives:
- Some denied the existence of any problems
- Others acknowledged issues but seemed uncertain about solutions
6. Some representatives appeared uninformed about their own products (like YouTube)
7. They avoided discussing the topic of big brands getting special treatment
8. Acknowledged they "can do better" with search
9. Google is concerned about "breaking things" with future changes

## Future Possibilities

1. Potential YouTube-style revenue sharing model discussed
2. Possible creator program similar to Facebook and Yahoo
3. Google Discover mentioned as potential traffic source
4. Consideration of original image verification as quality signal
5. Considering verification systems for authentic content creators
6. Exploring better signals to publishers through Search Console

## Misc

1. The event was purpose focused more on gathering information than solutions
2. Varying staff engagement levels:
- Higher-level employees uncomfortable with criticism
- Engineers hesitant to interact
3. Pandu Nayak's response about AI was disappointing
4. Many Googlers weren't familiar with HCU terminology internally
5. Engineers showed limited understanding of the blogging business model
6. Issues haven't reached Google's leadership effectively
7. The ad team lacks specific guidance from the search team about content quality standards

[Aleyda Solis 🕊️ @aleyda]

How to appear in ChatGPT search results without training their AI 👀 Useful actionable advice by @henshaw

"as long as sites exclude OAI-SearchBot in their robots exclusion file, their site content will be eligible to appear in ChatGPT search results."

So, if you're interested in appearing in ChatGPT, Google, and Bing search results but still want to block them and other AI companies from using their content for LLM model training, you can use the robots exclusion list shared by Jon in your robots.txt

Check it out: https://t.co/rL8ztkpOMK

[Matt Navarra @MattNavarra]

How to Trick Twitter's Algorithm into Boosting Visibility of Your Tweet

Twitter's algorithm ranks...

- Replies to your tweet as worth 27 retweets

- Your replies to another user's reply as worth 75 retweets

So...

Create tweets that generate lots of replies
And
Reply to as many of those replies as possible

Bonus ranking boosts:
- Make the tweet about a topic trending on Twitter
- Do NOT include a link in the tweet
- Add an image to the tweet

[Lior Alexander @LiorOnAI]

This is a big day. Meta is open-sourcing AudioCraft.

You can now generate incredible music and sounds with a single prompt.

It includes the most performant Generative AI Model (audio) on the market, the "Llama" of Audio.

The research framework contains the weights and code of these models:

▸ MusicGen: controllable text-to-music model.

▸ AudioGen: text-to-sound model.

▸ EnCodec: high fidelity neural audio codec.

▸ Multi Band Diffusion: An EnCodec compatible decoder using diffusion.

This is going to tremendously speed up audio research 👏

[Google SearchLiaison @searchliaison]

Today, we've announced some important new features in Google Search to help you stay in control of your personal information, privacy and online safety.

1) Results About You will be gaining a dashboard that will let you know if web results with your personal contact information are showing up on Search. Then, you can quickly request the removal of those results from Google.

2) SafeSearch blurring is rolling out for all users globally this month. With this update, explicit imagery — such as adult or graphic violent content — will now be blurred by default when it appears in Search results. You can adjust your settings and turn it off at any time.

3) People can now remove from Search any of their personal, explicit images that they no longer wish to be visible in Search.

Learn more here:
https://t.co/hWheEpXORd

[Roxana Stingu @RoxanaStingu]

New to SEO and want to get Wordpress to play around but don't want to pay for hosting?

Apparently you don't need to anymore with https://t.co/llI62ayxLd that runs directly in your browser!

You can break, *ahem*, experiment as much as you want!

[Fabian Krumbholz @fabkru]

The element order of the <head> can impact your website's performance (https://t.co/bA7S4jyht1). @rick_viscomi released a new Chrome Extension that makes it easy to spot and fix <head> problems. It is a great time saver that I highly recommend https://t.co/GGIcV98VIX

[Stefania ᕦ( ' - ' )ᕤ » @9thDoctor]

Aiutate questo rifugio https://t.co/OoTLIVjyoo fanno tanto lavoro splendido

#cani #rifugi #rifugiopercabi @dpda_rete4

[Aleyda Solis 🕊️ @aleyda]

Goodbye stock photos? Bing has just launched its AI based Image Creator Tool: "we are bringing Bing Image Creator, new AI-powered visual Stories... Powered by an advanced version of the DALL∙E model from our partners at OpenAI" - Try now:

https://t.co/7fWqxPewng

[Brodie Clark @brodieseo]

Epic. A new (and free) SEO tool to create bulk meta descriptions using GPT-3.5

Includes a step-by-step for getting started, from preparing your input, extraction via @screamingfrog & using an OpenAI API key.

Make sure to bookmark via @SamUnderwoodUK: https://t.co/pRiCyeuuw9

[Andrea Volpini @cyberandy]

Here is PaLM-E: From Multimodal to *Embodied* Multimodal, a 562-Billion Parameter LLM That Performs Tasks Such As Robotic Manipulation Planning and Visual QA 👉 https://t.co/dxpurm7yxo

[Marie Haynes @Marie_Haynes]

It's hard to share examples without permission as the examples will give away the site.

But here is what I'm seeing.

[Alessio Pomaro @alepom]

🧠 Due esperimenti di utilizzo dell'#AI per l'ottimizzazione delle immagini.
1️⃣ Generazione automatica degli ALT.
2️⃣ Redirect delle immagini per una migrazione. 
🦾 Per le descrizioni utilizzo "Alt Image Generator": https://t.co/r3h66bdGeG

#SEO #automation

[Cyrus | SEO AI @CyrusShepard]

Google recently updated their SEO Link Best Practices Documentation

As someone obsessed with internal linking, here are 3 quick observations that jumped out! 🧵1/7

[Brodie Clark @brodieseo]

Awesome new SEO tool: allows you to create visualisations for structured data.

Plug in a keyword, select the location, and then the tool creates the visualisation for you.

Take it for a test run by @nittolese via @NeuralTextHQ: https://t.co/csCRvjXXj2

[Shaun Anderson @Hobo_Web]

I made a free checklist out of Google's new spam policy guidelines just announced:

Google sheet:
https://t.co/7lI0ERdDZZ

Google guidelines:
https://t.co/HPJQELZbb4

[Stefania ᕦ( ' - ' )ᕤ » @9thDoctor]

@KorayGubur Hi :)

[Cecile Tamura @ceciletamura]

ChatGPT & The Dunning-Kruger Effect

[Charly Wargnier @DataChaz]

#GPT3 in @googlesheets in 3 steps! 🔥

1⃣ Copy this sheet: https://t.co/oQMpokdkGX
2⃣ Got to `Extensions` > `Apps Script`
3⃣ Paste your @OpenAI #API Key` > Save script

Now you're all set to use GPT-3 in Sheets! 🚀

👇 Demo video below, script courtesy of @SteveNouri