Jay H Desaai

Need nothing. Desire for everything. Choose what shows up! 🙇🏻‍♂️

[Semrush @semrush]

AI is becoming part of the customer journey.

Our research found that:
• 43% of shoppers have discovered a new brand through an AI tool.
• 41% have made a purchase after using AI for research.
• 22% have completed a purchase directly inside an AI tool.

If customers are discovering, evaluating, and buying through AI, your marketing strategy needs to account for more than traditional search and social.

https://t.co/gzAYWkRDfj.

[Neil Patel @neilpatel]

Marketers constantly want to run discounts and promotions to make a sale.

But is price the main motivator when it comes to convincing someone to buy?

Don't get me wrong, if you go low enough and are willing to lose money on every sale, it definitely helps, but that's not realistic.

Here are other factors you can work on to get the sale, even if you don't have the lowest price.

[Neil Patel @neilpatel]

AI Overviews didn't break search. They exposed something that was already cracking. Featured snippets, People Also Ask, zero click answers, every one of those was Google reaching past the keyword for what the user actually meant. The crack was already there. AI just made it impossible to ignore.

#FutureOfSEO #AIMarketing #GoogleSearch #SEO #ContentStrategy

[Jay H Desaai @ADigitalJD]

Two days of rain and our country is flooded! We need a better drainage system. @BJP4Gujarat @BJP4India @narendramodi

[Neil Patel @neilpatel]

For 25 years websites wrote the answers and Google sent the traffic. Now Google wants to be the answer itself. AI summaries, follow-up questions, agents that track topics for you. HubSpot already felt it, losing a huge chunk of its blog traffic. If AI doesn't surface your brand, you're invisible, no matter how good your content is. The fix starts with knowing the real questions your customers are typing, then owning those answers.

#FutureOfSEO #AISearch #GoogleSearch #DigitalMarketing #GEO

[Gurudev Sri Sri Ravi Shankar @Gurudev]

Art of Living at the FIFA World Cup in New York and New Jersey.

[Semrush @semrush]

SEO used to be about pages, rankings, and backlinks. That foundation still matters, but it’s no longer the whole truth 🤓

Now it’s:
• UGC
• Communities
• LinkedIn
• Reddit
• AI search modes
• Autonomous agents

Here's how it's moved from website to a full-on ecosystem👇

[The Art of Living News @ArtofLivingABC]

@Gurudev Sri Sri Ravi Shankar on Modi-Putin Friendship, Global Tensions & Spirituality's Role in the Economy

In this special episode of 'India, Russia and the World with Runjhun Sharma', Gurudev shares his perspective on India-Russia relations, global diplomacy, leadership, artificial intelligence, and the search for peace in an increasingly uncertain world.

@Runjhunsharmas | @ArtofLiving | @ArtofLivingRuss

Watch now:

https://t.co/f5bCfwWyNw

[The Art of Living News @ArtofLivingABC]

What Alexander could not conquer | By @Gurudev on @TheDailyPioneer

Read more:

[Brodie Clark @brodieseo]

Interesting SEO Read: a practical process you can follow to optimize for query fan-out.

Guide includes details on locating topics, tools for fan-out queries, optimizing & more.

-> Fan-out Framework: 5 Steps to Improve SEO & AI Visibility by @CyrusShepard https://t.co/gX1xw2wbnQ

[Neil Patel @neilpatel]

Most bloated pages aren't a design problem. They're a committee problem. Every team added their widget and nobody ever removed anything. Now visitors bounce before they convert. The filter is simple: does this element help the visitor take the one action you want? If not, it goes.

#CRO #UXDesign #ContentStrategy #DigitalMarketing #LandingPage

[Neil Patel @neilpatel]

Ranking number one doesn't mean what it used to. AI-driven traffic is already responsible for up to 17% of e-commerce sales in some categories, and those visitors carry higher lifetime value than traditional search traffic. The brands showing up in AI answers structured their content so AI could actually read it. Most haven't.

#AIMarketing #SEO #FutureOfSearch #ContentStrategy

[Gurudev Sri Sri Ravi Shankar @Gurudev]

Washington, D.C. saw thousands soaking in wisdom this weekend.

[Praffulgarg @praffulgarg97]

Europe is going through a tough time and seems completely unprepared for this heatwave ⬇️

✅ Hospitals are struggling because many wards and even critical care areas are not built with proper cooling.

✅ Patients who are already in serious condition are now fighting extreme heat inside hospitals too.

✅ Doctors and nurses are working in suffocating conditions, sweating through scrubs, gloves and masks.

✅ Many homes in France, Germany and the UK do not have AC because these buildings were designed for cold weather, not 40°C heat.

✅ Old zinc roofs, stone buildings and poor ventilation are turning top-floor apartments into heat traps.

✅ People are rushing to buy ACs and cooling fans because sleeping inside homes has become difficult.

✅ Schools have been shut or schedules changed because classrooms are becoming unsafe for children.

✅ Public transport is getting affected as tram lines, train tracks and roads can expand, crack or malfunction in extreme heat.

✅ Power demand is rising sharply because countries that never relied heavily on cooling are suddenly facing mass AC usage.

✅ People are jumping into canals, rivers and unsafe water bodies to cool down, leading to drowning deaths.

✅ Elderly people, children, outdoor workers and patients are the most vulnerable because the body does not recover when nights stay hot.

✅ This is not just “summer.” Europe is facing climate stress on infrastructure that was never designed for repeated extreme heat.

Europe may be green, but it is not heat-ready. Climate has changed faster than their homes, hospitals, schools and cities.

[Tejasvi Surya @Tejasvi_Surya]

If short flyovers don’t work, how exactly will a short tunnel work?

Bengaluru Development Minister Shri @krishnabgowda himself admitted that short flyovers only move congestion from one junction to another as seen at Silk Board to Ragigudda.

So why is the State Government spending ₹1,139 crore of public money on a 2.2 Km tunnel at Hebbal that will funnel six lanes of traffic into the already congested Mekhri Circle.

This isn't infrastructure planning. But a perfect example of shortsighted planning, contract distribution and headline management.

People of Bengaluru deserve better urban planning.

[Neil Patel @neilpatel]

Google mapped out how every search works back in 2015. Every search is one of four things: know, go, do, buy. Most brands only show up for buy. AI is filling the other three right now. Answer the Public shows you exactly what to make. One piece per moment. That's how you stop being invisible.

#SEO #AISearch #ContentStrategy #DigitalMarketing

[Gurudev Sri Sri Ravi Shankar @Gurudev]

Delivered a keynote at the Greator Festival in Cologne, Germany.

Despite the heat wave warnings, people came to drench in wisdom and meditation!

[IndiaToday @IndiaToday]

Decoding stress, anxiety, depression | Mental health 101 with Dr Sanjay Chugh

Listen in.

#HealthWealth #DoctorVsInternet #MentalHelath | @Sonal_MK

[RT_India @RT_India_news]

'Russia Has Always Stood By India In Times Of Crisis' - @Gurudev, Founder Of The Art Of Living

In the latest episode of ‘India, Russia and the World’, @runjhunsharmas, RT India Head of News, speaks to spiritual leader Gurudev Sri Sri Ravi Shankar, who says it is clear PM Modi & President Putin share a "genuine friendship" with real care for each other and their countries.

Watch full episodes every Thursday on RT India.