Looking for better way to do communication integration: PA/PR are all engagement. I don't think outside the box, I burn it. (view is my own, not the AF)
Small Wars Journal is pleased to present: "Transforming and Modernizing Army Information Forces: Creating the #InformationWarfare Branch"
👤 By: CW4 William Bryant
"This article is part one in a series of #IWar transformation papers. It provides preparatory fires that address initial changes and momentum in this historic transformation. The goal is to inform readers and expand lodgment in the information space, allowing for more information to be announced in the coming weeks and months."
🔱 We have the honor of publishing the initial articles outside of the United States Department of War (@DeptofWar) publication environment to help introduce the #IWar Branch of the US Army to the world. 🌐
🤔 💭 𝘞𝘩𝘢𝘵 𝘥𝘰 𝘺𝘰𝘶 𝘵𝘩𝘪𝘯𝘬 𝘢𝘣𝘰𝘶𝘵 𝘵𝘩𝘦 𝘈𝘳𝘮𝘺'𝘴 𝘯𝘦𝘸 𝘐𝘯𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘰𝘯 𝘞𝘢𝘳𝘧𝘢𝘳𝘦 𝘉𝘳𝘢𝘯𝘤𝘩❓
🪡🧵Let's explore this piece together!
@SecWar@POTUS@thejointstaff
If you can publish content in the first hours after a story breaks, you have a chance to become the authority that both people and AI tools surface as the most credible and useful resource. https://t.co/Aw5BgBAkv5
I DO!
Yesterday, the Class of 2029 took the Oath of Office, officially beginning their journey as plebes at the U.S. Naval Academy. This ceremony marks their commitment to serve and lead with honor, courage, and integrity. Welcome aboard, Class of 2029!
Today at 8th & I, Secretary of the Navy Carlos Del Toro announced USS McClung (LSM 1) as the name for the first ship in the new McClung-class of medium landing ships.
This name honors U.S. Naval Academy graduate and Public Affairs Officer Major Megan McClung, USMC, who was killed in action while serving in Iraq. This will be the first Navy vessel to bear her name.
https://t.co/TcnunaiTYR
1. Kamikaze #drones is a nightmare scenario brought to you by the internet of things (IoT). Although many folks warned of the dangers of IoT, being hunted by drones carrying high-explosives was not on their lists. What sequence of events enabled this?
@Doctrine_Man We should also invest in Public Affairs. Psyops is good. It’s sexy and it gets funded (not enough) but PA is disparaged and overlooked and undervalued. Look at funding and rank attached to it. But anyone can do PA, right? Uh, no
My scary classroom social experiment demonstrating how tyrannies arise from democracies:
I gave a bunch of extra credit tickets to the first few students to arrive in class, then everyone else received 1-2 tickets.
The kids that came into class last were outraged by the “injustice” of those that came first getting a greater reward.
There were no rules or directions for this day in class. I just told them I’d act as an enforcer of whatever they decided to do in the 47 minutes.
The girl circled in red- Emily- was a genius.
She used her charisma and charm to court the majority of her peers that had less coupons, and played off their resentment of the minority that had earned more tickets for arriving to class early.
In the allotted time she convinced her peers that if they voted to give her absolute power, she would confiscate the 40+ coupons held by the minority and distribute them equally.
The minority of students were frustrated, but powerless against the majority vote.
Emily was elected to a “supreme ruler” position, and as promised she confiscated all of the tickets from the minority of students that arrived to class first.
That’s when things got interesting.
She kept the vast majority of tickets for herself, and distributed a few to some of her friends.
It was a microcosm of what has happened historically time and time again, and the danger our republic faces.
I asked the students to write a reflection on how they now viewed unrestrained majority-rules democracy, and their opinions has definitely changed from the day prior.
This man's name is Rick Rescorla.
22 years ago today, Rick disobeyed orders, and saved 2700 lives.
Rick was the head of security for Morgan Stanley in the South Tower of the World Trade Center. He warned that the Towers' basements were vulnerable to attack.
His warnings fell on deaf ears.
Then the 1993 attack happened, and people started listening to him.
After that attack, Rick implemented regular evacuation drills, using his megaphone to direct the thousands of employees out of their offices, down the stairwells, and out of the building to safety.
Born in Cornwall, Rick would sing Welsh and Cornish songs from his megaphone, as he directed the employees out of the building.
He would routinely tell all of the employees: in an emergency, no matter what chaos is happening around you, no matter what anyone tells you, leave your offices, go down the stairwells, and leave the building.
Rick told his wife Susan that he suspected another attack on the World Trade Center would happen, this time by air.
And 22 years ago today, on September 11, 2001, that attack happened.
When the first plane hit the North Tower, the Port Authority announced over the South Tower's speaker system "Please do not leave the building. This area is secure."
Rick ignored them.
"The dumb sons of b------s told me not to evacuate," he said to his best friend Dan. "They said it's just Building One. I told them I'm getting my people the f--k out of here."
And so Rick picked up his megaphone as he had done so many times before, told his employees not to listen to the orders, and directed them out of the building.
His Cornish songs helped keep their nerves calm as they evacuated, even after the second plane hit their Tower.
Once he had successfully evacuated his employees, Rick went back to look for survivors.
But first, he called his wife Susan.
"Stop crying. I have to get these people out safely. If something should happen to me, I want you to know I've never been happier. You made my life."
Rick rushed back to the South Tower.
That was the last time anyone saw him alive.
All but 6 of the more than 2700 Morgan Stanley employees survived.
Had they obeyed the Port Authority, they would all be dead.
Thankfully, they listened to Rick instead.
Rest in Peace, Rick. Thank you for your service.