Epic stories are only epic because of the hardships the main character has to overcome.
You cannot wish for both an epic story and an easy life because one is the price of the other.
Most consumers look at traditional ads as an ‘ask’ and subconsciously think, “why should I give?”
Only after a brand has first given something of value, should they be entitled to ask. Value upfront >
The impact TikTok (and short from video in general) has had on our attention span is crazy. Getting someone to watch 30 seconds of a video is commendable these days. It’s truly an art.
You're making a huge mistake if you're the founder of a startup and NOT transparently documenting the journey online.
The audience you will build could be worth more than the startup itself.
Digital content creation will make or break a brand’s success. Social media platforms are and will be the primary mechanism by which consumers are aware of and buy into brands. Adapt or die. #SocialMedia#contentcreation#branding
@fi2bump You’re missing the big picture my friend. There’s far more value in building an engaged audience than mastering a trade these days. To your point, not all content is valuable content and not every creator can sustain their hype.