Anna Hensel 👩‍💻

Managing editor @ModernRetail. Email [email protected], or DM for Signal

[Anna Hensel 👩‍💻 @ahhensel]

Loved this story from @allison_n_smith on probably one of the biggest TikTok Shop brands you've never heard of, exclusively for Modern Retail+ subscribers https://t.co/866HLFDzvl

[Anna Hensel 👩‍💻 @ahhensel]

I love writing about how marketing is changing! Great to talk with @KevinSimo123 about Interluxe Group buying his firm, adMixt, and how the two will blend experiential activations and performance marketing https://t.co/7KHSuqtFf5

[Anna Hensel 👩‍💻 @ahhensel]

Resale is finally getting a place in stores, as brands like Pacsun and Faherty carve out dedicated in-store sections for secondhand clothing https://t.co/5IRgo5Qg5j

[Anna Hensel 👩‍💻 @ahhensel]

Teamed up with @gabrielabarkho to pour one out for the millennial DTC brands https://t.co/8RWfa8WKHd

[Anna Hensel 👩‍💻 @ahhensel]

Maryland just passed a ban on dynamic pricing, as there's been a lot of scrutiny around how retailers may or may not use consumer data to set prices. We have an explainer on what this all means @modernretail https://t.co/3JSeI8Ly8a

[Anna Hensel 👩‍💻 @ahhensel]

Roller Rabbit has recently become a go-to collab partner for corporations like Target and Starbucks. But the brand has actually been around for 23 years. Here's how it reinvented itself as a modern DTC brand https://t.co/4jmnPTs1Wp

[Anna Hensel 👩‍💻 @ahhensel]

Quip’s latest ad wasn’t AI-generated. People were convinced it was. https://t.co/4LRMgxH8jh

[Anna Hensel 👩‍💻 @ahhensel]

NEW: AG1 launches in Target, months after landing in Costco and The Vitamin Shoppe. More here from my interview with CEO Kat Cole on why 2026 has been the year of retail expansion for AG1 https://t.co/v8zbjamnpi

[Anna Hensel 👩‍💻 @ahhensel]

Even compared to other startups in the red-hot supplement space, Grüns has had a meteoric rise. I put together a timeline of key milestones the company hit before being acquired by Unilever https://t.co/dkmBpn45fW

[Anna Hensel 👩‍💻 @ahhensel]

New: Amazon will impose a 3.5% fuel and logistics surcharge on merchants’ fulfillment fees beginning April 17, as rising fuel costs tied to conflict in the Middle East pressure supply chains.https://t.co/AuMngjX3q2

[Anna Hensel 👩‍💻 @ahhensel]

New story from @gabrielabarkho: Some brands are using April Fools' Day to release very real products https://t.co/9igzx54uyF

[Anna Hensel 👩‍💻 @ahhensel]

Scoop: Starbucks has hired a senior marketing manager of fashion and beauty, the first time the company has ever had someone in a dedicated role like this. https://t.co/8bdpW8swgF

[Anna Hensel 👩‍💻 @ahhensel]

Happy Thriftmas to all who celebrate! Why more shoppers are turning to secondhand gifts this holiday season https://t.co/tuwjhEMyp4

[Anna Hensel 👩‍💻 @ahhensel]

In January, he was named of Amazon Worldwide Grocery stores. And how he steers Amazon’s sprawling grocery division will determine whether the company can finally gain meaningful traction in a category that has eluded it for nearly two decades. More here https://t.co/VpVLcp2roa

[Anna Hensel 👩‍💻 @ahhensel]

Meet Jason Buechel, the man who's tasked with energizing grocery business. Last week, @ModernRetail's @allison_n_smith sat down for an interview with one of Amazon's most important leaders right now (1/2)

[Anna Hensel 👩‍💻 @ahhensel]

@rmgenson @modernretail You should! I went to a Barnes & Noble last month for the first time for quite a while and I was really impressed!

[Anna Hensel 👩‍💻 @ahhensel]

NEW: OpenAI is rolling out a new AI-powered shopping tool called Shopping Research, just in time for Black Friday! More here https://t.co/nuE339ekdb

[Anna Hensel 👩‍💻 @ahhensel]

SCOOP from @juliawaldow and @gabrielabarkho Starbucks is taking a cue from good ol' reliable punch cards, promoting a new rewards pilot where you buy nine coffees, get the tenth free https://t.co/msXtGhGEGF

[Anna Hensel 👩‍💻 @ahhensel]

SCOOP from @juliawaldow and @gabrielabarkho Starbucks is taking a cue from good ol' reliable punch cards, promoting a new rewards pilot where you buy nine coffees, get the tenth free https://t.co/msXtGhGEGF