Alex Pluthero

Founder & CEO @wearmyfreedom - the World’s Most Comfortable D+ Bra. Co-Host @femfounderswkly.

[Freedom Underwear @WearMyFreedom]

"Go-to for D+ sizes" 🙌 We started with just a bra, but now we're on a mission to become the go-to fashion brand for D+ women. Thank you to @independent for this feature!

Article below 👇#pr #fashionstartup #bywomenforwomen #femalefounder #ukstartup #indiebest

[Alex Pluthero @APluthero]

I started this company to tackle the problems that real women have which are often overlooked for too long. Talking with @kendraquinn12 has got me fired up - we've got work to do! 💪

[K☠️ @kendraquinn12]

Heart gladdening talks today with @WearMyFreedom about post surgical bra requirements. Some people who want to make a difference for women post cancer surgery. Hats off to them for listening! #BosomBuddyArmy #BreastCancer

[Alex Pluthero @APluthero]

Thoroughly enjoyed sharing the @WearMyFreedom story at #SheStartedIt LIVE this morning! Great to hear from the founders of @Doughlicious_ and @foursis4ers too - thanks @jellymalin for inviting me! #startupstory #femalefounder

[Corrie Jones @corriefjones]

Shoutout @jellymalin for organising #SheStartedIt and facilitating space for important conversations on business, loved this chat 🙌🏼

[Alex Pluthero @APluthero]

@corriefjones @jellymalin @Doughlicious_ @foursis4ers @WearMyFreedom @minkaur5 Glad you enjoyed it - I really did too!

[Alex Pluthero @APluthero]

Tomorrow I'm honoured to be speaking at the awesome #Shestartedit LIVE 21 - a 2-day virtual festival of female entrepreneurs like none other! @jellymalin's flagship festive of female entrepreneurs is an incredible way to celebrate International Women's Day!https://t.co/FPWodT8az6

[Alex Pluthero @APluthero]

@GoodworkSally @DilliGrey @theablelabel @WearMyFreedom @OddboxLDN Great to be working with you and happy #IWD2021 !

[sally bailey 💙 @GoodworkSally]

On #InternationalWomansDay a shout out to my wonderful mentees. Vickie @DilliGrey, Katie @theablelabel, @APluthero @wearmyfreedom, Emilie @OddboxLDN. #femalefounders of fab businesses. Lovely clothing, amazing bras and wonky veg rescue. Take a look & #shopwiththesisterhood today

[Alex Pluthero @APluthero]

@jabbawy @privy @WearMyFreedom Cheers - so are we! Looking forward to growing with you 🚀

[Alex Pluthero @APluthero]

Just started using @privy for @WearMyFreedom and it’s already a game changer! Conversion is off the charts 📈 and super easy to setup too! #MarketingTwitter

[Alex Pluthero @APluthero]

Excited to introduce our Comfort & Support team at @WearMyFreedom!

[Freedom Underwear @WearMyFreedom]

Introducing our newest team - Comfort & Support - here to handle all of your questions and feedback!

[Alex Pluthero @APluthero]

Starting off Feb the right way! Thanks for the awesome coverage 🙌

[Freedom Underwear @WearMyFreedom]

Give yourself or your partner the gift of pure wire-free comfort this Valentine's Day! Thank you @on_magazine & @TheBespokeBook for including our Freedom Bra in your gift guides! https://t.co/aDfzkVT9lM & https://t.co/kwWoCJISy0

[Alex Pluthero @APluthero]

I see a lot of women in the comments who are living this tweet. I definitely echo their sentiment - a lot of buzz and talk about investing in female-led businesses but still not enough actual funding. I’m often told to just try and find female angels! #femalefounder

[brett goldstein @thatguybg]

Holy shit.

There's been a 27% decrease in female-lead startups getting funded since last year.

Wtf is happening?

Ht: @KaurTech / @crunchbase

[Alex Pluthero @APluthero]

Thank you so much @dougalshawBBC for this - let me know if you'd ever like to hear more! We're so proud to support women with what we do, thanks to everyone who made it possible during such a trying year. 🥰

[Dougal Shaw @dougalshaw]

17 Dec - In lockdown people wanted less showy office clothes and more comfort clothing for the home (I write this in jogging bottoms and slippers). Entrepreneur @APluthero set up @WearMyFreedom making non-wire bras for larger sizes. Her business has grown quickly since June.

[Alex Pluthero @APluthero]

@flotracker loving the new update! Great to see the daily insights on my mood — now just need to find a way to get these push notifications sent to my husband... 🧐

[Alex Pluthero @APluthero]

So happy @WearMyFreedom is featured in @DailyMirror - it marks an amazing start to our amazing first year! More to come!

[Freedom Underwear @WearMyFreedom]

Front cover story in @DailyMirror today! Check out their awesome bra guide on page 27 where they feature ‘brilliant bras’ including our very own Freedom Bra “It promises to provide the support of an underwire along with great comfort, support and shape.” 🎉🎉🎉

[Alex Pluthero @APluthero]

Huge day for @WearMyFreedom and me personally! Thank you @Daily_Express

[Freedom Underwear @WearMyFreedom]

Huge story in the @Daily_Express today - grab a copy and go to page 31! “It is perfect for those who thought the only solution for a large cup size was underwire” Thanks for everyone’s support 🙌🙏🙌

[Alex Pluthero @APluthero]

So exciting to see @WearMyFreedom on this list! Thanks @GraziaUK! 👏👏

[Freedom Underwear @WearMyFreedom]

Thanks so much to @GraziaUK for featuring us as number 2 in their 'best bras to buy if you have bigger boobs' list! 🙌🙌 https://t.co/qDqQJZX9NI

[Alex Pluthero @APluthero]

It was a pleasure discussing @WearMyFreedom with @BBC3CR again! #startupstory

[Freedom Underwear @WearMyFreedom]

Thanks for featuring us @BBC3CR! Our founder and CEO @APluthero spoke with @mullane_hannah on Breakfast on BBC Three Counties - skip to 1:24:00 to hear the interview! https://t.co/1oasqVmQtv

[Alex Pluthero @APluthero]

Had a very exciting morning sharing my start-up story, business values and what’s next for @WearMyFreedom....Stay tuned! #startup #interview #homeoffice #founderstory