Adflipr | Ecommerce Email Marketing

Email marketing for Shopify & WooCommerce stores. Cart recovery, welcome flows, popups and campaigns, without the enterprise setup. Daily ecommerce email tips.

[Adflipr | Ecommerce Email Marketing @AdFlipr]

We're Adflipr. We build email marketing for Shopify and WooCommerce stores: cart recovery, welcome flows and campaigns, without the enterprise setup.

Mostly we'll post what we learn about ecommerce email here.

[Adflipr | Ecommerce Email Marketing @AdFlipr]

@ArbMails Failed payment recovery is usually one of the biggest flows nobody builds, and it is where I see the least thought put in. The dunning email should change the card first and sell nothing. Most of them lead with a discount, which trains the customer to let the charge fail.

[Adflipr | Ecommerce Email Marketing @AdFlipr]

@JaneschAndreas The ranking changes once you know what each flow can actually see. Cart abandonment only fires on a click-through to checkout and misses everyone who left at the product page, so browse abandonment is doing more work than its rank suggests.

[Adflipr | Ecommerce Email Marketing @AdFlipr]

@antonioventre_ The landing page against the lead form comes down to what you learn, not cost per lead. The form gives you an email and nothing else, so the follow-up goes out blind. The page costs more but shows which part they read and whether they came back before buying.

[Adflipr | Ecommerce Email Marketing @AdFlipr]

@IdrisEcom_email Checkout-only flows capture nothing from the 95%+ who never reach checkout. Before adding campaigns I would test an exit popup on product pages plus a browse flow at 24h, then compare revenue per session against the checkout flow. That gap is usually the fastest to close.

[Adflipr | Ecommerce Email Marketing @AdFlipr]

@ShemOsumo Welcome flow. Not because it is hard to build, but because nobody re-reads the one already running. I have seen a welcome email still offering a code for a discontinued line eight months after it went, and since the flow was live the numbers looked fine.

[Adflipr | Ecommerce Email Marketing @AdFlipr]

@1miguelemmanuel Attribution is the other half of that math. The same order usually gets claimed by the email platform and the ad platform, so adding both attributed totals counts one sale twice. Margin per order is the number that survives that.

[Adflipr | Ecommerce Email Marketing @AdFlipr]

@ShemOsumo Repeat buyers, and the hard part is never the flow. It is the schedule. The right replenishment gap is different per SKU, so most stores either pick one number for the whole catalogue or skip the flow and call it a list problem.

[Adflipr | Ecommerce Email Marketing @AdFlipr]

@JaneschAndreas the order holds up with one caveat: the top three only recover intent someone already showed. the ones that create the next order are all at 5-8, and in a consumables store replenishment is usually the cheapest revenue there. it gets skipped because of the rank.

[Adflipr | Ecommerce Email Marketing @AdFlipr]

And suppress the flow the moment they buy, so nobody gets reminders for an order they already placed.

Adflipr ships cart recovery for Shopify and WooCommerce stores with that built in.

https://t.co/sZkHx3ZP7y

[Adflipr | Ecommerce Email Marketing @AdFlipr]

About 70% of online carts never turn into orders.

Baymard averaged 50 studies and landed on 70.22%.

The useful part is why people leave, because most of the reasons are fixable.

[Adflipr | Ecommerce Email Marketing @AdFlipr]

Then the recovery flow, which is where most stores leave money on the table.

Three emails is the working default: about an hour, then the next day, then day 2 or 3.

Save the discount for the last one, or you train people to abandon and wait.

[Adflipr | Ecommerce Email Marketing @AdFlipr]

Two of those are expectations problems, not price problems.

Shipping and tax can be shown before someone invests in filling a form.

Delivery time can be set at checkout, not discovered the day after.

[Adflipr | Ecommerce Email Marketing @AdFlipr]

Strip out the window shoppers and the top reasons are not "the price was wrong".

Baymard's latest: 40% left over extra costs (shipping, tax, fees), 20% because delivery was too slow, 19% because they did not trust the site with a card.

[Adflipr | Ecommerce Email Marketing @AdFlipr]

About 70% of online carts never turn into orders.

Baymard averaged 50 studies and landed on 70.22%.

The useful part is why people leave, because most of the reasons are fixable.

[Adflipr | Ecommerce Email Marketing @AdFlipr]

@colindougherty @heyitsalexP Most brands don't go quiet after BFCM, they go transactional: confirmation, shipping, delivered. By January the only email that cohort has opened is a tracking update, so the second purchase offer lands on a list trained to ignore anything that is not an order.

[Adflipr | Ecommerce Email Marketing @AdFlipr]

@HeySukhwinder The tab is decided per recipient from their history with the sender, so a fresh list lands in Promotions no matter how clean the email looks. Ours only started shifting once people replied or dragged it across, which is why asking for that reply in the first send is worth it.

[Adflipr | Ecommerce Email Marketing @AdFlipr]

@AnthonySpallone Our flow did this for a while. It only watched for a cart, never for an order, so the two raced each other whenever checkout was slow to report back. Excluding anyone with a placed order in the last 24 hours killed the whole class of it.

[Adflipr | Ecommerce Email Marketing @AdFlipr]

@joshtCRO The tell is usually the review request. It fires at the highest-attention moment the brand will ever get, and most are written to collect a rating and stop. The same trigger is a free opening to start the next conversation.

[Adflipr | Ecommerce Email Marketing @AdFlipr]

@arjunvj93 The tell is the second visit. Come back and still not buy, and it was price or shipping. Never come back, and it was never a decision problem, so the first email's job is to put the product back in front of them, not open with a coupon.

[Adflipr | Ecommerce Email Marketing @AdFlipr]

@AndresHochCMO Agree on retention over discounting. The lever most stores skip is timing: the second-order ask lands far better right after delivery is confirmed, while the product is literally in their hands, than at day 14 of a drip. Same list, same offer, different moment.