Brian LaRue

[Brian LaRue @AdMonsterBrian]

Hey, today is my last day at AdMonsters. It's been a wild, extremely illuminating three years! I'll be reactivating my old Twitter handle, @LaRuminator -- follow if you care to. Otherwise, if you had met me in this role, you'll likely continue seeing me around...

[Brian LaRue @AdMonsterBrian]

Hey, I wrote this -- Part 2 of this "Three Pillars of Ad Quality" series, looking at how tech can help publishers get ahead of tricky ad creative compliance issues @AdMonsters @AdLightningTech https://t.co/2fl8UPjeiw

[Brian LaRue @AdMonsterBrian]

You answered our publisher survey about demand partner evaluation and ad quality, and I looked for signals in the data. Here's the new @AdMonsters playbook that came of it (w/ @GeoEdgePro): https://t.co/qYfg0tcAgR

[Brian LaRue @AdMonsterBrian]

Hey, I'm at #OpsNY for Day One -- I'll be at #programmania this afternoon. Will you??

[Brian LaRue @AdMonsterBrian]

Hey, publishers, take this @AdMonsters survey about how you evaluate demand partners! Results will help us develop a playbook on the subject. SurveyMonkey says it takes an avg of 5 mins to complete, so why not? https://t.co/rgannBleUp

[Brian LaRue @AdMonsterBrian]

Anyway, I just misread “Mark Zuckerberg testifies before Congress” as “Mark Zuckerberg selfies before Congress,” so that's how my Tuesday is going

[Brian LaRue @AdMonsterBrian]

I was pretty enthusiastic about brands taking programmatic in-house, like, a year and a half ago. In retrospect, I jumped the gun. Now is a better time to get this convo rolling, really https://t.co/KuJdE9yop1

[AdMonsters @AdMonsters]

Brands were supposed to displace agencies by handling their own programmatic media buying. Mike Hans of @forgegroup_ explains how that's finally happening. https://t.co/dG8fVqhZ7d

[Brian LaRue @AdMonsterBrian]

Fun read. Agree with @jhlava: "Sitting on all this data" always sounds to me like "We have this stuff; we think there's value in it, but we don't know what to do with it yet." https://t.co/E0mwrJnCTS

[AdExchanger @adexchanger]

Publishers, Stop Saying You’re ‘Sitting On A Pile Of Data’ https://t.co/xZtWtUoJUJ by @jhlava, @WatsonAds

[Brian LaRue @AdMonsterBrian]

@admonsters is working on a playbook about demand partner evaluation... specifically re: ad quality. Pubs, take this survey! It's quick and easy, and it'll help us understand what insights you crave the most. https://t.co/XlE4sNoHlt

[AdMonsters @AdMonsters]

Where do publishers draw the line when it comes to ad quality? How do you decide which partners to continue working with? Take this survey to let us know! https://t.co/R32s1qHXHU

[Brian LaRue @AdMonsterBrian]

Little something I wrote after I asked expert people questions like, "What happened to S2S?," "How do we feel about EBDA?" and "How's your programmatic guaranteed biz doing?" https://t.co/LaJTeS2Iyp

[AdMonsters @AdMonsters]

A look at where the digital media industry is with advanced programmatic issues, inspired by conversations at PubForum earlier this month https://t.co/UlUrwYsMNL

[Brian LaRue @AdMonsterBrian]

Another one I wrote, for the @admonsters Ad Ops #Decoder. With Facebook under fire again, Zuck has endorsed something that sounded like the Honest Ads Act. So what's that act, and does it have legs? https://t.co/fuKJAAeYkI

[Brian LaRue @AdMonsterBrian]

I wrote this today: Everyone in digital wants transparency, and blockchain promises it. But you probably want to draw the line on what you reveal SOMEwhere, right? @admonsters https://t.co/7s3iX8adVb

[Brian LaRue @AdMonsterBrian]

If you say “Rob Beeler killed it,” it’s probably because he’s done a great job at #pubforum, not that he actually killed anything or anyone #PubForum

[Brian LaRue @AdMonsterBrian]

Hi, I also wrote this today https://t.co/tOWZbQdSbX

[AdMonsters @AdMonsters]

#OPSPOV from @admonsterbrian: If Amazon launches an Alexa advertising effort, the effects could have a huge impact on the industry at large https://t.co/HLXd5I443M

[Brian LaRue @AdMonsterBrian]

Hi, I wrote this today https://t.co/QBiN0zx0wV

[AdMonsters @AdMonsters]

Ad Ops #Decoder returns: Being on board with ads.txt is just the start! Bring on ads.cert https://t.co/QyEWgPbjfD

[Brian LaRue @AdMonsterBrian]

I took a look at the best (and/or most prescient) articles published on the @AdMonsters site in 2017, and here's the highlight reel. See you in 2018! https://t.co/tAuLyv6Dwo

[Brian LaRue @AdMonsterBrian]

The end of the year is a fine time to roll up everything we know about becoming GDPR-compliant -- and it's really quite a bit! @admonsters @TheMediaTrust https://t.co/oPNFB2jg2t

[Brian LaRue @AdMonsterBrian]

Can publishers compete with Facebook and Google in video? Tout's Michael Downing tells @admonsters there's a way: @Tout https://t.co/TkZsT0iSeq

[Brian LaRue @AdMonsterBrian]

This came up at @AdMonsters #OpsX last night: Still confusion over what "programmatic guaranteed" means, vs. other similar terms. New Ad Ops #Decoder looks at how pubs can help nail down a definition: https://t.co/GPUMAN9C7i

[Brian LaRue @AdMonsterBrian]

New Ad Ops #Decoder at @admonsters explains supply-path optimization, including how publisher insight makes it better for both buy and sell sides https://t.co/ygytpZ3Ekq