Hey, today is my last day at AdMonsters. It's been a wild, extremely illuminating three years! I'll be reactivating my old Twitter handle, @LaRuminator -- follow if you care to. Otherwise, if you had met me in this role, you'll likely continue seeing me around...
Hey, I wrote this -- Part 2 of this "Three Pillars of Ad Quality" series, looking at how tech can help publishers get ahead of tricky ad creative compliance issues @AdMonsters@AdLightningTech https://t.co/2fl8UPjeiw
You answered our publisher survey about demand partner evaluation and ad quality, and I looked for signals in the data. Here's the new @AdMonsters playbook that came of it (w/ @GeoEdgePro): https://t.co/qYfg0tcAgR
Hey, publishers, take this @AdMonsters survey about how you evaluate demand partners! Results will help us develop a playbook on the subject. SurveyMonkey says it takes an avg of 5 mins to complete, so why not? https://t.co/rgannBleUp
I was pretty enthusiastic about brands taking programmatic in-house, like, a year and a half ago. In retrospect, I jumped the gun. Now is a better time to get this convo rolling, really https://t.co/KuJdE9yop1
Brands were supposed to displace agencies by handling their own programmatic media buying. Mike Hans of @forgegroup_ explains how that's finally happening. https://t.co/dG8fVqhZ7d
Fun read. Agree with @jhlava: "Sitting on all this data" always sounds to me like "We have this stuff; we think there's value in it, but we don't know what to do with it yet." https://t.co/E0mwrJnCTS
@admonsters is working on a playbook about demand partner evaluation... specifically re: ad quality. Pubs, take this survey! It's quick and easy, and it'll help us understand what insights you crave the most. https://t.co/XlE4sNoHlt
Where do publishers draw the line when it comes to ad quality? How do you decide which partners to continue working with? Take this survey to let us know! https://t.co/R32s1qHXHU
Little something I wrote after I asked expert people questions like, "What happened to S2S?," "How do we feel about EBDA?" and "How's your programmatic guaranteed biz doing?" https://t.co/LaJTeS2Iyp
A look at where the digital media industry is with advanced programmatic issues, inspired by conversations at PubForum earlier this month https://t.co/UlUrwYsMNL
Another one I wrote, for the @admonsters Ad Ops #Decoder. With Facebook under fire again, Zuck has endorsed something that sounded like the Honest Ads Act. So what's that act, and does it have legs? https://t.co/fuKJAAeYkI
I wrote this today: Everyone in digital wants transparency, and blockchain promises it. But you probably want to draw the line on what you reveal SOMEwhere, right? @admonsters https://t.co/7s3iX8adVb
#OPSPOV from @admonsterbrian: If Amazon launches an Alexa advertising effort, the effects could have a huge impact on the industry at large https://t.co/HLXd5I443M
I took a look at the best (and/or most prescient) articles published on the @AdMonsters site in 2017, and here's the highlight reel. See you in 2018! https://t.co/tAuLyv6Dwo
The end of the year is a fine time to roll up everything we know about becoming GDPR-compliant -- and it's really quite a bit! @admonsters@TheMediaTrust https://t.co/oPNFB2jg2t
This came up at @AdMonsters#OpsX last night: Still confusion over what "programmatic guaranteed" means, vs. other similar terms. New Ad Ops #Decoder looks at how pubs can help nail down a definition: https://t.co/GPUMAN9C7i
New Ad Ops #Decoder at @admonsters explains supply-path optimization, including how publisher insight makes it better for both buy and sell sides https://t.co/ygytpZ3Ekq