Forge Group

Programmatic Transformation Consulting | We help brands maximize value based on a foundation of transparency | Audit, Strategy, Contracting, & Resource Planning

[Forge Group @ForgeGroup_]

Some news... we have been acquired by UK based programmatic consultancy @TPAdvisory . More info in the below, but we would like to say a huge thank you to all of our clients who have supported us on our journey! https://t.co/IITZADH1G1

[AdExchanger @adexchanger]

Digital Ad Market Soars To $88 Billion, @Facebook And @Google Contribute 90% Of Growth
https://t.co/Qgj6fkab7d by @SarahSluis

[AdExchanger @adexchanger]

Why We Need Checks And Balances In Digital Advertising
https://t.co/9GbgMogcZq by Mike Hans, @ForgeGroup_

[Forge Group @ForgeGroup_]

@SarahSluis @adexchanger Welcome back!

[Forge Group @ForgeGroup_]

If you’d like to have a conversation to learn how to protect your brand from rebates and this non-transparent ecosystem, please reach out to us! #transparency #programmatic #rebates #adtech https://t.co/Lzk8Pv9SP4

[Forge Group @ForgeGroup_]

Jake Davidow is laying out some tough truth right now on programmatic in-housing. His recommendation to aggressively pursue ad quality via transparency and whitelisting are spot on. #ANAAFM #transparency #adtech

[Forge Group @ForgeGroup_]

In light of the current presentation at #ANAAFM here’s a helpful framework for defining #transparency in practice

[Forge Group @ForgeGroup_]

Rebates you can expect by media vehicle. If this shocks you we should talk! There are mechanisms to protect your brand. #ANAAFM #Transparency #adtech @ANAmarketers

[Forge Group @ForgeGroup_]

All great reads to help get up to speed on the #transparency issue.
#ANAAFM

[Forge Group @ForgeGroup_]

When we talk #transparency service models always come up. Here’s a way of thinking about #programmatic transparency and how to achieve it with a sustainable service model. This is going to be a key discussion point at #ANAAFM @ANAmarketers

[IAB Tech Lab @IABTechLab]

Review the new @IABTechLab guidelines for #identifiers for advertising (IFA) on #OTT video platforms – and send your comments by 5/3 https://t.co/N2xuSkENl5

[AdMonsters @AdMonsters]

Brands were supposed to displace agencies by handling their own programmatic media buying. Mike Hans of @forgegroup_ explains how that's finally happening. https://t.co/dG8fVqhZ7d

[Bill Duggan @BillDuggan]

10 nuggets from the ANA Media Conference from P&G, Target, J&J, AB InBev and more.  https://t.co/cMLz3yRbXt https://t.co/AVSzy6G5ir

[IAB Tech Lab @IABTechLab]

IAB Europe unveils its GDPR Transparency & Consent Framework https://t.co/HVWj2uoaev via @martech_today

[AdExchanger @adexchanger]

.@Drawbridge Exits Media Business In Europe Before GDPR Storms The Castle https://t.co/lUVqIKiajE by @JamesHercher

[The ANA @ANAmarketers]

80% of companies are unprepared for the EU's new data protection laws. If yours is one of them, you need to do these things immediately: https://t.co/egMy4JFoCe

[Forge Group @ForgeGroup_]

Marc Pritchard says P&G will soon have slashed 'wasted' digital media spend by 50% https://t.co/nGUXggYoVF via @thedrum

#Programmatic #AdTech #Transparency

[Forge Group @ForgeGroup_]

Agreed, this is a tough transition time for many but there's light at the end of the tunnel! https://t.co/szJZEuiQbY

[Bill Duggan @BillDuggan]

A terrific piece from EA's Belinda Smith (@BJStech) and also ANA Media Leadership Committee member - The Transparency Hangover https://t.co/vtz9ySOVJN @AdExchanger

[Forge Group @ForgeGroup_]

#ANAmedia 5 key points recap:
1) move from generalization to personalization
2) in house (in many flavors) is the future
3) quality > quantity
4) put the consumer first
5) 2018 is about taking back control

[The ANA @ANAmarketers]

Accreditation, transparency, and third-party measurement is key to enhanced ad safety.#ANAMedia