Ben Kneen

Ad operations, yield management, and other methods of squeezing blood from a stone @AppNexus

[Ben Kneen @AdOpsInsider]

@slayser8 Good thing dynamic allocation is perfect and prioritizing HB lines over guaranteed doesn't lead to 20%+ programmatic rev gains for pubs

[Sarah Sluis @SarahSluis]

What about header bidding? AdWords? Floors? Auction logs? Questions publishers have about Google's first-price auction switch: https://t.co/rK1CKB5zmC

[Ben Kneen @AdOpsInsider]

@SarahSluis @aripap Confused why they would do this; it would seem to remove two major structural advantages for their exchange?

[Sarah Sluis @SarahSluis]

Google is flipping the switch to first-price auctions. programmatic twitter, weigh in! looking at you, @aripap

https://t.co/g8sZ9WMoBh

[Prebid @Prebidorg]

Have you seen the new and improved Prebid website? Drop in for a visit and let us know what you think!
https://t.co/cW4JUI8f3l

[Ben Kneen @AdOpsInsider]

Media Rating Council website (https://t.co/JnzfSH8duq) has a web counter like it's 1999, uses JS Hover, and has special handling for IE 4. But damn if it doesn't load fast. Perfect PageSpeed score.

[Jounce Media @jouncemedia]

If you're going to optimize your path to supply, you're going to need a map. So we made one. https://t.co/2tRcQGJbZr

[Ben Kneen @AdOpsInsider]

Economists everywhere reading @nealrichter tweets today like

[Ben Kneen @AdOpsInsider]

@slayser8 @EmryDH I see the value for pubs for sure - I’m not sure how any buyer benefits vs just bidding on more auctions, otherwise I think the buyer would always overpay. Maybe there’s a case for super short pageviews like in slideshows or high network latency scenarios like 3G?

[AdExchanger @adexchanger]

@IndexExchange Halts Bid Caching, Used Auction Game For 50% Of Impressions https://t.co/hQgwnhxh0v by @SarahSluis

[SimonJHarris @SimonJHarris]

Here's what a Cached Bid is & here's what the risks for buyers like me could be. I'm wondering how common place is this among exchanges & are publishers aware of the practice? Thoughts🤔

[Ben Kneen @AdOpsInsider]

Important read for buyers

[Sarah Sluis @SarahSluis]

Index Exchange used bid caching to game auctions & gain market share.

https://t.co/69O9FyMEzS

[Justin Trudeau @JustinTrudeau]

I had a great discussion with @mrubenstein99, President of @AppNexus, focused on the benefits of diversity and the incredible tech talent we have in Canada.

[Ben Kneen @AdOpsInsider]

If you enjoyed the opaqueness of DFP documentation and confusing auction logic of enhanced dynamic allocation, you'll love 'Optimized Competition': https://t.co/EufylFaPnS

[Ben Kneen @AdOpsInsider]

Transparency bear is coming...https://t.co/RmXcfBTuIX

[Ben Kneen @AdOpsInsider]

We just posted a roundup of key 2017 stats on PMPs on the @AppNexus marketplace - half a BILLION in spend, 80,000+ deals, and 30% YoY growth among other impressive stats: https://t.co/jMFIwYTOiU

[Ben Kneen @AdOpsInsider]

Especially fantastic read from @SarahSluis this AM on hidden DSP fees in @adexchanger https://t.co/snyRS1BGKp

[Ben Kneen @AdOpsInsider]

@happensinadops I see you're using 2017's best in class attribution methodology here as well - congrats!

[Josh Goodman @JustJOSH_ingYa]

Burger King just released one of the best anti-bullying PSAs I've ever seen