ARM is a full-service agency that specializes in audio media. We plan, buy, create, and measure ad campaigns across podcasts, streaming audio, radio & YouTube
It's time to shoutout our amazing ARM teammates celebrating ARM-iversaries this month!
We appreciate your hard work and dedication over the years, here's to many more.
π¬ That's a wrap on @PodcastMovement 2023! The ARM team had the pleasure of chatting with industry pros, sharing our innovative solutions and diving deeper into the future of the #audio industry.
Check out our favorite moments from #PodcastMovement2023: https://t.co/obV2WrzVXg
Next week at @PodcastMovement 2023 the ARM team is taking the stage.
ARM's Lisa Jacobs, Gretchen Smith, Patty Mertes, Jen Dalton, and Adam Perlow will join panels to discuss delivering results, frequency capping and understanding different podcast forms. https://t.co/rot8d7iPAO
From first touch to last touch and everything in-between, we're breaking down 6 types of multi-touch attribution. Read here for some key definitions β¬οΈ
Pixel measurement helps marketers track customer actions and measure campaign success. Here are six reasons pixel measurement is *key* in podcast advertising. β¬οΈ
How can brands use the power of #audio to create awareness? Learn how to find the right platforms, develop a branding strategy, and measure impact in ARM's helpful guide to building brand awareness: https://t.co/yeSUh4wMqp
It's our favorite time of the month! Happy ARM-iversary to these amazing team members.
We're so grateful for your dedication over the years, here's to many more!
#IAB is thrilled to welcome Ad Results Media as a new member! π
@adresultsmedia is a leading media company that specializes in helping marketers and agencies harness the power of #audio.
Learn more about becoming a member: https://t.co/FIyPqZfoFe #NewIABMember#Agency
We're excited to share our work with @SoundsProfNews to develop the Podcast Industry Glossary, a collaborative resource that will help define key #podcast terms and will soon be available industry-wide. Have feedback or a term to suggest? Collaborate now: https://t.co/Loo2SphCCo
This month, ARM's Chief Revenue Officer Teresa Elliot spoke at @The_Lead_Co's Innovation Summit. She shared about the future of audio media and direct-to-consumer technology alongside other industry leaders. Check out some highlights β¬οΈ
Has your brand considered the power of #radio advertising?
In this blog post by Chief Growth Officer Kurt Kaufer, learn the benefits of radio advertising and what makes it effective, from reach to ROI. Read now: https://t.co/bhpd18zg6n
ICYMI: This week, ARM's CRO Teresa Elliott is speaking at @The_Lead_Co's Summit on the future of D2C Tech. Don't miss her presentation on Thursday, 7/13! Give us a "heart" if we'll see you there!
ARM's CGO, Kurt Kaufer, recently joined Interactive Advertising Bureau (@IAB), a global network dedicated to empowering the media and marketing industries to thrive in the digital economy. We can't wait to share all ARM has to offer and highlight important industry topics.
#DYK? 71% of listeners trust #podcastads over other ad types.
What drives this listener trust? Authentic storytelling.
Head to our blog for an overview of what makes an effective story, from tone setting to music and sound effects: https://t.co/jgbcHrxoem
Happy ARM-iversary to our talented team.
Thanks for your continued dedication and hard work, we couldn't do it without you.
Swipe to celebrate this month's anniversaries!
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Direct and indirect measurement can help quantify the success of an #audio campaign by providing marketers with actionable insights.
Learn what these different types of measurement are used for β¬οΈ
With memorable endorsements and baked-in advertisements, it's no secret that YouTube marketing helps brands reach key consumers, but how can they find and connect with influencers?
Our latest blog explains it all! Read more: https://t.co/aAIBYPbNjV
#DYK? #Podcastad revenue grew by 26% YoY, and revenue is expected to more than double by 2025!
Read @iab's Podcast Advertising Report to learn why podcasting is one of the fastest growing digital channels: https://t.co/3NAj1O2u8l