Business strategy gets clearer when you stop asking what you could do and start asking what the business can actually support.
Capacity matters.
Cash matters.
People matter.
Timing matters.
A delivery company charges ₦3,000 per delivery.
Sounds profitable.
But the rider gets ₦1,500.
Fuel costs ₦500.
Payment fees, failed deliveries and support add another ₦300.
Suddenly that ₦3,000 sale isn’t a ₦3,000 business.
An MVP isn’t the cheapest version of your dream product.
It’s the smallest thing you can put in front of the market to test whether your assumptions deserve more money.
A founder saying ‘the market is huge’ tells me almost nothing.
Show me who buys.
Show me why they buy.
Show me how often they buy.
Now we’re talking business.
@codewithmide Exactly. A good developer can build the thing. But getting someone to care about the product like it’s their baby? That’s a different conversation.
@matt__makes@X Business & Venture Development Strategist working with founders and business owners on business models, growth, teams & execution.
I also work closely with startup programmes & early stage ventures.
Building from Nigeria. keen to connect with people building great things.
While everyone sells cheap laughs, Layi Wasabi built real influence. Few years in, he’s ahead of the OGs. Figure out his move, you’ve found a business hack for lasting success.