Adishri Charla

B2B Marketeer, Love travel, movies, new idea junky.. love the good life! All views are my own.

[Rajesh Kumar Jindal @rajeshkjindal]

✨ New Episode Alert – Dropping Tomorrow! ✨

Thrilled to announce the latest episode of 'Decoding B2B Marketing' — featuring Adishri Charla, Head of Marketing for UiPath India & South Asia.

🎙️ Decoding Customer Advocacy in B2B

📅 November 18, 2025

👉 Stay tuned

[Hindustan Times @htTweets]

🎥HT Brand Leadership Series Ep. 45 | Adishri Charla on Decoding Customer Advocacy in B2B

Nothing more powerful than a satisfied customer telling your story for you. But how to achieve that golden moment?

In this deep dive into B2B marketing with host Rajesh Kumar (fractional CMO and board advisor ), Adishri Charla, Head of Marketing for India & South Asia at UiPath, shifts our attention from running after just new customers every time to keeping them happy and growing them over their their lifecycle.

Adishri, who built a thriving career in B2B marketing after a storied stint in banking, describes the high cost of acquisition as a "leaky bucket" , advocating for a new strategic focus on nurturing existing relationships. She unpacks the art of customer advocacy, moving beyond complex case studies to embrace impactful, human moments.

For Adishri, customer advisory boards and recognition programs are not just marketing initiatives, but strategic platforms to co-create the future with clients. She explains how it’s crucial to celebrate not just the leaders, but also the big teams behind them, creating a win-win environment of positivity and feel-good.

This is a compelling exploration of why, in the world of B2B, a company's greatest growth engine is its loyal customer, and its most powerful leaders are those who know how to skillfully juggle it all.

Watch here🔗https://t.co/LbgqZMNRHC

#HTBrandLeadershipSeries #AdishriCharla #UiPath #B2BCx #LoyaltyMarketing #CustomerAdvocacy #DigitalMarketing #SaaSMarketing #Leadership #WomenInMarketing #B2B #MarketingStrategy
#decodingB2BMarketing

[UiPath @UiPath]

Time to roll out the red carpet for UiPath Excellence Awards🎉🎉🎉

Thumbs up to all the trailblazers, pioneers, and forward-thinking companies in India who have driven innovation and business impact through #automation in 2021 - https://t.co/21GutaqXyU.

[Adishri Charla @AdishriCharla]

@GeetuGeetub This is awesome! And yes love the end !! 🤣

[Manish Bharti @mmbharti]

.@ConnectSHV is the winner of the @UiPath #AutomationExcellence wards in the Automation by an Emerging Enterprise category. Well Done!

[Manish Bharti @mmbharti]

The winners in the Scaling Automation category are - @STL_Tech , and @clariant Congratulations! @UiPath #AutomationExcellenceAwards

[Manish Bharti @mmbharti]

The winners of the @UiPath #AutomationExcellenceAwards in Crisis Management & Business Continuity category are- @BajajAllianz , @NorthernTrust , and @RMEducation . Congratulations!

[Manish Bharti @mmbharti]

After helping sectors rethink their processes, we wanted to dig deeper into the future of automation. Today, we’re proud to introduce our ‘Pioneers of Automation’ program to forge an automated future with unending possibilities, shaped by thought leaders.
https://t.co/d1HLINfgid

[Geetu (she/her) @GeetuGeetub]

Happy Karvachauth to all Indian women celebrating their husbands today🤔🤔😂😂

[UiPath @UiPath]

The new normal is here and businesses are pushing the boundaries to redefine work and ensure continuity.

UiPath's @mmbharti shares great case studies on how #RPA can step in and help.
https://t.co/HIaDZ2Wcxl

[Adishri Charla @AdishriCharla]

"Automation investments are being seen as multifold investments during the crisis and a critical way to mitigate risks. It is turning into a way to understand the risks that enterprises may carry under normal circumstances " - @Leslie #Forrester #UiPath

[Adishri Charla @AdishriCharla]

Automation post COVID? "No, this is a long-term strategy, it's an opportunity for us to re-imagine work in its entirety. COVID-19 really brought up various inefficiencies, and thereby several opportunities to improve business continuity." - Rajdeep @drreddys @UiPath @Zinnov

[Adishri Charla @AdishriCharla]

@GeetuGeetub Love it Geetu!! How beautiful...

[Adishri Charla @AdishriCharla]

Meet the winners, gamechanges and frontrunners of Automation! #uipathawards #automationfirst #uipath #rpa #ai

[UiPath @UiPath]

🥳They are the winners of the UiPath #Automation Excellence Awards India who believed in the power of #RPA and turned their ideas into success. Congrats! - https://t.co/kvI7J00oha.

[Adishri Charla @AdishriCharla]

Full house at the UiPath Automation Excellence Awards!! #uipathawards

[UiPath @UiPath]

In past years, Google, Amazon and Tesla have held the coveted #1 position in Deloitte’s Tech #Fast500. Now, UiPath is the fastest growing tech company 🚀.

🙏Thank you for sending us to the top.

[Rajesh Kumar Jindal @rajeshkjindal]

Delighted to have leading Business Leaders on our Jury for
@UiPath Automation Excellence Awards

[Rajesh Kumar Jindal @rajeshkjindal]

The #AutomationFirst era means #RPA is accelerating faster than ever. In the latest @UiPath post, explore which countries and regions are advancing the fastest–and how your company can keep up. #UiPathEmployee https://t.co/gHoyvc8Xfy

[Adishri Charla @AdishriCharla]

.@UiPath is riding the new wave of #RPA, as a freshly named Leader in the Forrester Wave: Robotic Process Automation, Q4 2019 for Current Offering. Check out the report for more insights. #UiPathEmployee https://t.co/ZDC9z4us38

[Adishri Charla @AdishriCharla]

"Everyone can go to https://t.co/TaBxHBF8ut today and sign up for the cloud service. You’ll have robots ready to go in minutes + high availability, compliance, security. No worries about infrastructure.” @UiPath's @Kahlon #UiPathForward #UiPathEmployee https://t.co/MZgtTBJrfW