Adrien GARRAULT

Country Lead @AlephHolding
Client Partner - Director - Strategic Marketing Partnerships. Sales Management. Advertising & Communication specialist. SoMe.
🇨🇭

[Adrien GARRAULT @Adrien_Garrault]

Proud be like - Bravo papa.
#mdw #tacchini #garrault #dana

https://t.co/kPRswstjYj

[LAURΞNT BUANΞC @laurentbuanec]

X n'a pas d'équivalent lorsqu'il s'agit des grands évènements, qu'ils soient sportifs, culturels, télévisuels...

Pour vous aider à identifier ces opportunités, retrouvez notre calendrier marketing 2024
https://t.co/1sbRyQHgNY

Lors des grands évènements, les audiences et les conversations explosent et sont autant d'occasions pour les marques :
- de s'associer à l'actualité
- de nourrir leur pertinence culturelle
- de capter l'attention
- de participer à des moments d'émotion
- de contribuer à l'écriture de souvenirs communs
- de proposer leurs services ou produits

Sur l'année écoulée, nous avons constaté que pour chaque évènement majeur et récurrent, l'usage était en hausse par rapport à l'année précédente.
Par exemple :
- Nomination Oscars : +120% de publications, +326% de vidéos vues
- Golden Globes : +70% de publications
- CES : 300M d'impressions, 65M de vidéos vues, +100%
(85% de la conversation #CES2024 s'est déroulée sur X)
- Open d'Australie #AusOpen : +5% de publications, +34% de vidéos vues
- Ballon d'Or : +34% de mentions
- Star Academy : à date +163% de publications, et +87% d'auteurs uniques

Par ailleurs les personnes sur X s'engagent davantage auprès des marques.
Au cours du second semestre 2023, nous avons constaté
une augmentation de 63% du nombre de personnes likant les contenus de marque
une augmentation de 20% du nombre de repost de ces contenus
une augmentation de 14% du nombre de vues
et une augmentation de 6% du nombre d'impressions.

[Data @XData]

People on X spend over 75 million minutes per day listening to Spaces, the equivalent of 1.25 million hours.

[DogeDesigner @cb_doge]

Comparison of Facebook, Instagram and 𝕏 | December

Facebook & Instagram:
Total Visits 🔴 Unique Visitors 🔴

𝕏: Total Visits 🟢 Unique Visitors 🟢

Looks like the people are moving to 𝕏 🦾

[Hiring @XHiring]

Hiring (beta) is now available to all Premium users in the US.

Add up to 3 jobs and feature them on your profile.

Get started on web at https://t.co/p2ZlabV9AN!

[Linda Yaccarino @lindayaX]

This week we made it clear – @X the Everything App – is closer than everyone thinks! Nothing can slow us down. X is part of a constellation of companies working for the betterment of humanity. We're moving fast for our communities, creators, and businesses!!

Big themes for X @CES this year? Freedom of Speech, a new Video Ecosystem, and the Power of AI. It's all coming to life in plain sight and in real time. Here's what we discussed this week:

– X is an app for everyone. We're building an information independence that's essential for society. From our live stream collaboration with CES to new content partnerships with @TulsiGabbard, @donlemon and @jimrome, we’re expanding perspectives on X and unlocking new commercial opportunities.

– We're building a new video ecosystem with our partners. There's never been more economic opportunity on X. New shopping experiences, financial partnerships for payments, AI collaborations, and a recruitment product are just the beginning. Our new partnerships with @Shopify and @integralads hint at our ambitions for e-commerce and video.

– AI is revolutionizing X. With 500 million searches daily, we're making information more relevant and useful. AI offers new opportunities for advertisers – better targeting to content creation. Imagine @grok as a concierge for all businesses!

If 2023 was foundational, 2024 will be completely transformational for X!

[LAURΞNT BUANΞC @laurentbuanec]

Présentation d’une étude exclusive sur #Paris2024 par @emmanuelquere et @GaellePasteur
Passionnant. L’impatience est réelle.

[DogeDesigner @cb_doge]

𝕏 produced the highest 'Return on Ad Spend' as compared to the other social networks when an ad agency, NP Digital ran ads for their clients on all major social platforms.

𝕏 is a big wide open opportunity for people to spend money with a great return.. via @neilpatel

[Elon Musk @elonmusk]

This platform is seeing incredible usage growth!

[Adrien GARRAULT @Adrien_Garrault]

#HappyNewYear2024

[X Daily News @xDaily]

NEWS: Elon expects most ‘Money Transmitter Licenses’ will be approved by early next year

He is hoping to launch payments in the middle of next year.

[Business @XBusiness]

We're beyond thrilled to announce our partnership with CES - the global stage for innovation! 

We can't wait to bring you the latest and greatest in all things tech - stay tuned for more updates, sneak peeks, and X-clusive content straight from the CES floor!

#CES2024

[X Daily News @xDaily]

NEWS: X/Twitter site traffic up 22.3% Year over Year from November 2022-2023

[ian bremmer @ianbremmer]

me: we need to regulate ai
also me: how else will we get rad videos like this

[LAURΞNT BUANΞC @laurentbuanec]

J'ai répondu aux questions de @ManuGavard à propos de 𝕏.
Cette interview, très complète, est à retrouver en page 70 du @Strategies paru aujourd'hui,
et en ligne : https://t.co/QKdV1AubL1

[DogeDesigner @cb_doge]

𝕏 in numbers!

• Posts about Grok have generated over 100M impressions since it launched to Premium+ subscribers a few days ago.

• There’ve been over 4 billion posts about sports this year on 𝕏.

• Posts about the NBA have generated nearly 25 billion impressions so far this season , up over 40% vs last year.

• 200M post impressions about the Golden Globes nominations on 𝕏 in a single day.

[Adrien GARRAULT @Adrien_Garrault]

@MartyBastien
@comin_mag
@VMarchand
@DigitalTurbine
📈

https://t.co/j6tr8vL6Bn

[Linda Yaccarino @lindayaX]

More than 10 million people have signed up for X so far this December!

[Business @XBusiness]

After the frenzy of the holiday shopping season, you can take advantage of valuable media efficiencies and our highly engaged audience to drive growth into the new year. Revamp your Q5 strategy on X 👇https://t.co/b69MGIClhI