Is AI making PR less ethical?
https://t.co/wvLAXoaIqt
Stretched and overworked public relations professionals are already widely using AI for time-saving productivity purposes. Some ethical dilemmas arise from this, but from my POV the most important thing is ensuring that the official corporate voice - communication that speaks for the brand - be authentically human.
"Where AI tools may be difficult to hold accountable, humans are not - and it is the responsibility of PR professionals themselves to uphold these ethics, no matter what tools they are using."
via @therealprmoment
Have had pleasant experience working with PR and creative freelancers lately. Dedicated, lot of talent and intelligence but don’t want to go back to agency life (by choice). I wonder what are we missing here because it seems to be growing tribe… #PRFreelancers
When you craft a pitch note, send late in the night and receive journalist questions for story before 7 am next morning, you know you did something right :)
#PRHappiness
Beginning to like research and strategy so much versus media pitching etc. There really is a big scope for strategy and planning as a special expertise/arm in PR industry.
#PR#Planning#Strategy
“The Constitution is not a mere lawyer's document, it is a vehicle of Life, and its spirit is always the spirit of Age.” ~ Dr. Ambedkar
Happy Republic Day! May the flag always wave high, symbolizing the strength, courage & unity of our great nation
#HappyRepublicDay2024 🇮🇳🇮🇳🇮🇳
Advice I received as a youngster:
If you are not invited to an office party, it doesn’t matter
But if the company is in crisis, make sure your name is on the top of list of people they call to handle the crisis.
Always stuck with me.
#Roles#Learnings
“Not in the pursuit of perfection, but in the pursuit of being extraordinary in everything, and anything you do.” —-Chase Extraordinary.
#mondaymotivation#ChaseExtraordinary
I find it mind boggling that freelancers, small business owners don’t know how to use social media. Learn to leverage it - have social media presence, even if you are working now, you can still build personal brand/side business. #MondayMotivation
Life tip: Stop overthinking your tasks. It leads to analysis paralysis and you end up just thinking about work instead of actually doing it. Have a VERY basic plan, and just start working. You'll figure things out along the way.
Success can be lonely…
When you start living differently, some people won’t like it.
They’ll call you lame. They’ll call you crazy. They’ll stop calling you to hang out.
That’s ok.
Normal is vastly overrated. The world doesn’t need more normal people.
Be abnormal.
7 Books Every Creator Should Read:
1. Sapiens
2. Superfans
3. Antifragile
4. 4-hour workweek
5. The Laws of Human Nature
6. Almanack of Naval Ravikant
7. The Subtle Art of Not Giving a ****
What would you add to the list?