Advanced TV News

Delivering insights, expertise, and inspiration for the burgeoning Advanced TV space. Brought to you by 4C, a data science and marketing technology company.

[Advanced TV News @AdvancedTVNews]

NBC, Telemundo Stations Do Ratings Deal With Comscore https://t.co/7U2HE67v1T

[Advanced TV News @AdvancedTVNews]

CEO @LanceNeuhauser of @4Cinsights discusses how data is changing the future of TV in @adexchanger. https://t.co/m8w81F7B6y

[Advanced TV News @AdvancedTVNews]

Here's the major scoop from last week! https://t.co/6TfdPSJiMu

[Advanced TV News @AdvancedTVNews]

Did you catch the latest? Check out what you may have missed last week with Advanced TV News! https://t.co/j627j9o7fA

[Advanced TV News @AdvancedTVNews]

Here's what you may have missed last week in the world of Advanced TV! https://t.co/X8QLqmCFHN

[Advanced TV News @AdvancedTVNews]

The DOJ appealed the court ruling approving the AT&T and Time Warner merger, stating that it would lessen competitive sustainability. via @bcbeat. https://t.co/74TuU74lD6

[Advanced TV News @AdvancedTVNews]

As AT&T makes its push into advertising, these charts offer an explanation as to why. via @themotleyfool. https://t.co/iZqLXwCLjc #AdvancedTVAds

[Advanced TV News @AdvancedTVNews]

With access to 20 billion monthly CTV impressions, @AppNexus is quickly becoming the favorite for CTV adoption. via @TheDrum. https://t.co/gHORCyzG3F

[Advanced TV News @AdvancedTVNews]

Cheers to Monday, which means we have another recap for you! Here's what you may have missed last week. https://t.co/vALR2DDwQQ

[Advanced TV News @AdvancedTVNews]

@4Cinsights CPO @digital_anupam gave the details of why 2018 is the year of Advanced TV and how it's bridging the gap with digital advertising. via @MarTechSeries. https://t.co/2KqRgvWXb5

[Advanced TV News @AdvancedTVNews]

There's been an increase in revenue shift to OTT according to @SpotX CRO Sean Buckley, but the trend is heavier in the US than it is worldwide. via @Beet_TV. https://t.co/1RwX5flstk

[Advanced TV News @AdvancedTVNews]

The targeting, automation, and integration of TV with digital media and connected devices are causing content owners to take notice of the major shifts in TV. via @bcbeat. https://t.co/o9jjBYdRpf

[Advanced TV News @AdvancedTVNews]

The advertising waters of OTT and CTV are just a little different, but advertisers need to remember regardless of where consumers are viewing they still want relevant ads. https://t.co/coPp1UxkMC #AdvancedTVAds

[Advanced TV News @AdvancedTVNews]

The OTT streaming startup @Philo has now raised over $90 million. via @MediaPost. https://t.co/AsZPsq5i2h

[Advanced TV News @AdvancedTVNews]

@FreeWheel and Operative look to join the pre- and post-sales process to cater to the new data-driven world. via @adexchanger. https://t.co/IumpEadS5a

[Advanced TV News @AdvancedTVNews]

Social apps are taking the lead for live video streaming, more so than TV network site apps or pay TV services, according to a survey by @iab via @eMarketer. https://t.co/JFmOHnSThq

[Advanced TV News @AdvancedTVNews]

HBO has its sights on becoming like Netflix, before Netflix has the chance to become them. via @Adweek https://t.co/N5XMYYaZUz

[Advanced TV News @AdvancedTVNews]

Viewers are now able to consume content anywhere they want through OTT services and the ability to watch on mobile, changing how content is desired, created, and discovered. https://t.co/xo0aB52mfe

[Advanced TV News @AdvancedTVNews]

The Global Video Services on Connected TV market report 2018 gives an in-depth look of the competitive landscape, market share, and revenue forecasts for the next six years. https://t.co/rDCx6qbjy8

[Advanced TV News @AdvancedTVNews]

Here's what you may have missed last week! https://t.co/agSGVt0GqU