Alex Forbes

Built first business from $0 to 7-figures & exited. | Building a next level franchise as the COO of Laundry Spot and Ohio Franchisee

[Alex Forbes @AlexForbesOps]

I’m the COO of Laundry Spot.

I’m also a franchisee along with @ADbriggs66 to build out 10 stores in the Cleveland territory.

Which means every process I build, I have to execute myself.

That changes how I think about things.

When I began building the Operations Manual, I was able to put myself in the shoes of a franchisee to determine if the contents would be helpful.

Or when I write a site selection playbook and then go tour 10 spaces myself, I quickly reveal which parts were useful and which parts were just words on a page.

It’s the shortest feedback loop I’ve ever had in an Ops role.

Which I think is a super power.

Also, humbling at times.

But I’d rather find the gaps myself than wait for a franchisee to tell me about them weeks or months after the fact.

Best way I know to support our franchisees is to do the job alongside them.

[Alex Forbes @AlexForbesOps]

@CoFoundersNik Love to see it

[Alex Forbes @AlexForbesOps]

@ShannonJean Free pickup truck*

[Alex Forbes @AlexForbesOps]

@KevinMoss216

[Alex Forbes @AlexForbesOps]

@nckfri @HannaGolfCo I have one from the OG lineup. Amarillo.

[Alex Forbes @AlexForbesOps]

@bradsmith It adds up on those big posts!

[Alex Forbes @AlexForbesOps]

@KevinMoss216 We had a couple “send an LOI over if you want to tour the space”

[Alex Forbes @AlexForbesOps]

I have 2 seasons under my belt with my @HannaGolfCo putter and it took 5+ strokes off my game.

Great weight and balance. All around smoother feel.

I selfishly hope I win this so I can add a center shaft to the bag.

If not, whoever wins will not be disappointed.

[Jared Doerfler @DoerflerJared]

We are giving away a Brushed Battleship finish @HannaGolfCo putter.

Here is how to win.

• Retweet this tweet
• Fill out the form in the next tweet

You can choose from any of our models (including the center shafts we are dropping next week).

Runs through 10/30 at 7:00 PM. Winner will be selected by 10/31 at 10:00 AM.

I think this will end up being our most popular finish. Have had several orders over the last few days switch to it!

Back to the lab.

[Alex Forbes @AlexForbesOps]

@collin_ruth89 I clocked a similar amount of time on creatives

[Alex Forbes @AlexForbesOps]

I’ve spent some time over the last week learning about Meta ads and worked on building 3 different ad sets.

I have way more respect for those who run ad campaigns, filter through all the variables, and monitor ad spend.

Makes your head spin at first.

[Alex Forbes @AlexForbesOps]

@KevinMoss216

[Alex Forbes @AlexForbesOps]

@barrocheq Good advice. Will definitely be sales conversions for these ads.

[Alex Forbes @AlexForbesOps]

@DannyMagazu Happy to chat

[Alex Forbes @AlexForbesOps]

@Hsenju Good advice. That’s exactly what I did. Super simple boring ad sets to establish a baseline.

[Alex Forbes @AlexForbesOps]

@zachary_ashburn That was the brain melting part. Horrible interface

[Alex Forbes @AlexForbesOps]

@Immisaias Good advice. I’m sure I’ll go overboard on data at first then pare it back

[Alex Forbes @AlexForbesOps]

@mhp_guy I have a lot to learn

[Alex Forbes @AlexForbesOps]

@mhp_guy This is my phase 2 approach. I feel like I needed to learn the interface a bit before letting AI take the wheel

[Alex Forbes @AlexForbesOps]

@StumpGuyTy That’s some solid passive income right there!

[Alex Forbes @AlexForbesOps]

@thetamertamer Appreciate it!