Alex Hunter

Leading product marketing @Life360. Apple + Google alum. Product builder, design nerd, dad of 3. Obsessed with consumer tech, AI & ideas that ship

[Sam Stoffel @sam_stoffel]

you can't afford to not understand this

[World Labs @theworldlabs]

Introducing Atlas:

The world's first multimodal world model that generates image and video frames with pixel-perfect camera control and reconstructs them in 3D.

Model the world, move the camera, and simulate space & time.

[GREG ISENBERG @gregisenberg]

The "marketing engineer" is the NEW forward deployed engineer, and I think the BEST ones will make $1M a year!

A forward deployed engineer embeds with your team and uses AI to build the workflows

The marketing engineer does that BUT for growth, they build AI agents that find your customers, write your outbound, test your ads, and get smarter every week.

The most valuable marketer changes with EVERY major tech wave:

1. Traditional marketer: make people care with story (print, radio etc)
2. Digital marketer: the marketer who owned new digital channels (SEO, PPC)
3. Growth hacker: the growth marketer who lived in loops, PLG and retention
4. Marketing engineer: the marketer who builds AI agents that run the whole system.

The type of agents a marketing engineer would create:

1. The customer language agent. It pulls your Gong call transcripts, your Intercom tickets, and your G2 reviews every week, extracts the exact words customers use to describe the problem, and drops a memo ranked by how often each phrase shows up.

2. The buying trigger agent. It watches for signals that someone's ready, a company posting a job for the role you sell to, a funding announcement, a competitor getting torched in a review, then enriches the contact through Apollo and drafts the outbound tied to that exact trigger the second it fires.

3. The SEO gap agent. It pulls keyword gaps from Ahrefs, checks who's already ranking on page one, reads the top three results, then writes a better post with the founder's actual take baked in, plus the meta title and internal links, and drops it in for approval.

4. The creative testing agent. It takes one offer, generates 100 ad variations across three different angles with Nano Banana and your copy model, pushes them live through the Meta API, and kills anything under a 1% CTR on its own so only the winners keep spending.

AND MANY MORE.

If you're a marketer, this is how you stop being replaceable.

If you're a founder, this is how you grow your company efficiently.

AI agents are here and marketers are about to have a field day!!

I explain everything (tools, agents, 30d plan) on today's episode of @startupideaspod

Watch:

--> https://t.co/8XZz3eknP5

Marketing engineers are here. Whatever we end up calling them, the top 1% of them are going to make an absurd amount of money.

[Alex Hunter @AlexHunter585]

I just entered an exclusive contest — join me and boost my chances! 👇 https://t.co/928ONHgsyo

[Greg Joswiak @gregjoz]

Mac (😉) your calendars! We have an exciting week of announcements ahead, starting on Monday morning. Stay tuned…

[Alex Hunter @AlexHunter585]

Excited for the #solahotmini5k! https://t.co/umZhq9ePBQ

[Alex Hunter @AlexHunter585]

@KateBour Been through this with each of our 3 kids so I feel your pain! Hope this helps What we found worked:
- Magnesium supplements (liquid for younger kiddos)
- changed up pre-bed routine; avoid screen time 1 hour + out
- sound machine! (Dohm on Amazon are great)
- stay consistent :)

[Alex Hunter @AlexHunter585]

Free Slide Design Cheat Sheet on @Gumroad https://t.co/l3s9cYYZ09

[Alex Hunter @AlexHunter585]

https://t.co/OsAG0RHbLx

[Alex Hunter @AlexHunter585]

https://t.co/vWFx7eJKDR

[Alex Hunter @AlexHunter585]

https://t.co/iHZhsFr1XG

[Alex Hunter @AlexHunter585]

@parkerworth Send

[Parker Worth ⚡️ @parkerworth]

GIVEAWAY:

Storytelling is THE most powerful online skill.

You can spend money on a course. . .

Or use my FREE "Story Generator 2.0"

Reply "Send" and Retweet

(Must be following so I can DM)

[Alex Hunter @AlexHunter585]

https://t.co/pzh6ByozUg

[Alex Hunter @AlexHunter585]

https://t.co/Qqmj0dZnEl

[Alex Hunter @AlexHunter585]

What happened after Elon cracked the cybertruck’s ‘indestructible’ window?
Tesla pulled in 250k reservations

It turns out people don’t want perfection
They want relatable

It’s called the Pratfall Effect

Flaws humanize brands & products
It makes us like them more

Cc:@KateBour

[Alex Hunter @AlexHunter585]

Prediction: In a #GPT4 world, creativity, ingenuity, and humanity will become the key skills companies look for in tech workers.

[Alex Hunter @AlexHunter585]

PMs – what something you want to get better at this year? #product

[Ayush 🙏 @ayushtweetshere]

If you're actively trying to build an audience here.

And have less than 500 followers.

Know that this is the most challenging period in your journey.

Things will only get easier later on.

You've got this 💪

Also - introduce yourself so everyone can follow you 👇

[Alex Hunter @AlexHunter585]

@ayushtweetshere Hi All! 👋I'm Alex – former Apple guy turned solopreneur. Now I help product teams and early stage startups learn how to make story-powered products. Look forward to meeting others!