Sports Finance Journalist/Editor
Former In The Money columnist for the Mail on Sunday
The Mirror, the Sunday Mirror, the Daily Telegraph & FC Business.
Premier League clubs are making £593million from shirt sponsorships in 2026-27, taking into account front-of-shirt and sleeve deals. Figures first published in @fcbusiness
My hat goes off to @sportingintel for his laser sharp and unwavering reporting on the Man City financial charges... Nick reported numerous Exclusive stories over the years and brought meticulous insight... the complicated made simple... he knew...
@ManCity found guilty on all but one of the 115 charges relating to breaches of Premier League financial regulations. City to appeal. Potentially the biggest verdict in English football history. Huge punishments surely to follow... legal ramifications massive with clubs watching
New Premier League shirt sponsorship record posted this season (£593million) - could grow further with Chelsea still to confirm a sleeve partner... see latest issue of @fcbusiness
https://t.co/PvMfCf5Ls4
Despite the self-imposed front of shirt gambling ban, @premierleague clubs have generated £593million from sponsorships in 2026-27 - a £29million rise over last season... see a comprehensive guide inside the latest issue of @fcbusiness
https://t.co/PvMfCf5Ls4
With @LFC confirming the £300million front of shirt sponsorship deal with @TurkishAirlines, there are no imminent plans for a sleeve announcement, with talks ongoing... @expedia partnership was extended in 2023 and runs to the end of the season...
@ManUtd confirm new sleeve partner, fintech company @SumUp, the club aren’t confirming the exact figure, but it is a new @premierleague record, worth more than the club's previous £20million per season agreement with DXC Technology
Worth noting that the exclusivity period with current front of shirt sponsors @StanChart ended last year, so @LFC have been able to talk to other potential sponsors since then...
Standard Chartered, Liverpool's main club partner since 2010, will remain in the position throughout the 2026/27 season, before transitioning to become a Global Partner from the 2027/28 season, continuing one of the longest-standing partnerships in world football...
@LFC have secured a new front of shirt sponsor starting next season... 5-year deal with @TurkishAirlines worth in excess of £60million a year - a @premierleague record... the recent @Arsenal renewal worth £70m with Emirates also includes training kits and stadium naming...
Latest issue of @fcbusiness out now, including my piece on why the @TheFCA issued a warning to clubs over 'dodgy' sponsorship deals https://t.co/ZnpnqimBo7
The new issue of @fcbusiness is out now, including my dive into how football clubs are embracing retailer attitudes to boost revenues... https://t.co/HytuXUturL
Some football clubs know as little as one per cent of their fans... read my piece on increasing social media revenues, in the current issue of @fcbusiness... https://t.co/AAx7BWgwMN
Latest issue of fcbusiness magazine is out now, including my look at the importance of player development under incoming SSR and SCR regulations https://t.co/fIXHSkUHiI