Alex Montas

Founder of The Remarkable Growth Agency. Formerly head of growth @tubebuddy @bloomberg. Follow me to get better at growth, marketing and leadership

[Alex Montas @AlexMontas]

Marketing tip: Don't confuse what you want/like with what your audience likes/want

There's A/B Testing for all of that.

[Alex Montas @AlexMontas]

@danshipper @every how is it for writing?

[Alex Montas @AlexMontas]

I like the fact that @bcherny was like I just loop, didn’t explain the turn and now we all have to act like we immediately know what he meant

[Chris Albon @chrisalbon]

What does this loop like in practice? Like Claude -p in a for loop? /goal?

[Alex Montas @AlexMontas]

@LoganTGott Outbound

[Alex Montas @AlexMontas]

@NBA__Courtside @WindhorstESPN was right

[Alex Montas @AlexMontas]

@zackpaid Quiz

[Alex Montas @AlexMontas]

@fin465 GUIDE (also already use origami so would love a solid)

[Alex Montas @AlexMontas]

@maxmarchione @cremieuxrecueil @JamesPeyer @ItsPeptime Would love to join

[Alex Montas @AlexMontas]

@romainhuet ChatGPT session —-> codex or ChatGPT project ——> Codex (but more the session)

[Alex Montas @AlexMontas]

@doodlestein Understand. Look forward to it. Basically you want to also be mentioned by ChatGPT whenever possible

[Alex Montas @AlexMontas]

@AlfieJCarter SKILL

[Alex Montas @AlexMontas]

@hiarun02 I like to use both. Claude code is faster and adapts to some workflows much better. Codex is my fixer and can do the things Claude code can’t. With both I am unstoppable

[Alex Montas @AlexMontas]

@noahkagan Great work Noah! I could see AppSumo as a place to get Claude Skills/Codex Skills. There's still a great need for this and I have bought more skills in the last few months that I ever bought in app sumo in 10 years. Now you get both markets.

[Alex Montas @AlexMontas]

@mikefutia UGC

[Alex Montas @AlexMontas]

Wow Opus 4.7 is unusable today. Hate to jump on the codex bandwagon.

I feel each has their own use cases specially with 4.7 having great vision....but when it doesn't work...it doesn't work.

[Alex Montas @AlexMontas]

@AlfieJCarter Skill

[Alex Montas @AlexMontas]

Every few months I have to go back to my old AI workflows and update them with new capabilities.

Just in January it was difficult to stitch the personal assistant with access to all my tools. Now is common place and much more intelligent. Things will look radically different

[Alex Montas @AlexMontas]

The AI boom has a weird side effect:
Building is becoming free. Attention isn't.

AI drops the cost of building to zero. But attention is fixed. More products, same eyeballs. Distribution gets exponentially harder.

The bottleneck used to be "can we build it?"
Now it's "can anyone hear us?"

When everything sounds the same, clarity wins.
The companies that survive won't have the best product.

They'll be the ones people remember when it's time to buy.

[Alex Montas @AlexMontas]

@toddsaunders Todd did this ever happen?

[Alex Montas @AlexMontas]

@alexwtlf I use both. Claude Code builds, inevitably runs into issues, codex fixes it. I am learning to now use codex to run my day to day code once is built, saves me Anthropic tokens.