Alex Moss

Principal SEO @yoast / Director @FireCask. Online Marketer, SEO, product designer. All views are my own.

[Alex Moss @alexmoss]

@lilyraynyc Long tail has always attracted higher quality visitors and conversions.

[Alex Moss @alexmoss]

@CrystalontheWeb @Cannes_Lions @semrush This event is on my bucket list! @semrush next year maybe 😛

[Alex Moss @alexmoss]

@jonoalderson But https://t.co/yoB8y0QvF2!

[Alex Moss @alexmoss]

@JarnoVanDriel @danbri @jonoalderson @jdevalk

[Alex Moss @alexmoss]

@raquel__karina @richtabor I saw you!

[Alex Moss @alexmoss]

@lilyraynyc Goes beyond prompt directions too https://t.co/w31b3O6opI

[Alex Moss @alexmoss]

The SEO Update by @yoast with @cshel and I will be going live at 4pm CEST today. Quite a bit has happened this past month! We'll discuss topics including:

- @Google & @GoogleDeepMind have been busy launching lots of new features as well as sharing what's coming up in the near future during Google I/O event
- FAQ rich results are no longer being supported
- Google release updated documentation on optimising for generative AI features
- @CondeNast CEO @RogerLynch says "Plan As If Search Traffic Will Be Zero" during an interview on @TBPN
- Google expands UCP checkout to main shopping results, then also release Unified Wallet
- @WordPress 7.0 is released

See you there! https://t.co/g21wro4nRH

[Alex Moss @alexmoss]

@sundarpichai

[Aleyda Solis 🕊️ @aleyda]

🛒 Google keeps moving toward agentic commerce: at Google I/O 2026, they announced Universal Cart, an AI-powered shopping cart designed to work across Google surfaces including Search, Gemini, YouTube and Gmail 👇

Users will be able to add products to a cart while browsing or chatting across these experiences, and the cart will proactively help with things like finding deals and price drops, alerting when products are back in stock, suggesting alternatives, etc.

Google says Universal Cart will start rolling out across Search and the Gemini app in the US this summer, with YouTube and Gmail coming later.

Checkout will be supported through Google Pay for selected brands, or users can transfer items to the merchant site, with the brand remaining the merchant of record.

AI search shopping will be increasingly about whether your product data, availability, prices, attributes, compatibility, offers, reviews and checkout experience are understandable, reliable and actionable enough to be used across AI-assisted shopping journeys.

This also reinforces why ecommerce SEO and AI search optimization can’t be reduced to “content around products”. For ecommerce brands and retailers, this means:

✅ Keep product feeds accurate, complete and fresh
✅ Make product attributes clear and consistent across feeds, pages and structured data
✅ Ensure price, stock, shipping, returns and offers are easy to understand
✅ Strengthen comparison, compatibility and buying-guide content
✅ Avoid relying only on JS-heavy experiences that make key product information harder to extract
✅ Monitor how products and categories are represented across AI shopping surfaces, not only how much AI referral traffic they send

If the shopping journey increasingly happens across Search, Gemini, YouTube, Gmail, carts, agents and checkout flows, ecommerce visibility measurement needs to evolve too: Not just rankings and clicks, but product presence, citation, representation accuracy, recommendation frequency, feed readiness, and assisted demand and conversion signals.

Read announcement: https://t.co/2uB9LCFe5e

[Alex Moss @alexmoss]

Google less than a week ago: "You don't need to create [llms.txt] to appear in generative AI search."

Google yesterday during I/O (as per @Una): "...It also verifies your llms.txt file, a new standard for giving your models a clear map of your site's content."

Wording is important.

[Crystal Carter (she/her) @CrystalontheWeb]

@OfficialLoganK Just said "it feels like the hottest new programming language is markdown, and I'm here for it"

Big facts!

That's why I've been saying it's worth looking into .md for agent ready websites FOR MONTHS

#googleio
https://t.co/6elFEsJCV5

[Screaming Frog @screamingfrog]

Just released @screamingfrog SEO Spider v.24:

https://t.co/wSFQFFrUf6

Includes -

🤖Screaming Frog MCP

🧑‍🤝‍🧑Auto Compare Crawls

📊View Crawl Changes in Email Notifications

📧Send Crawl Export Attachments by Email

🚫Find Uncrawlable Links

& lots more! Enjoy.

[Alex Moss @alexmoss]

@PunkXBT_ @cshel @yoast @Google @bing @Cloudflare @EmDashCMS @typescript Wilder than the NFT landscape in 2021 :D

[Alex Moss @alexmoss]

In 30 minutes @cshel and I will be hosting this month's edition of The SEO Update by @yoast. Lots to catch up on including:

- @Google introduces TurboQuant
- @bing previews AI-related reporting in Webmaster Tools
- @Cloudflare launches @EmDashCMS, a new full-stack @typescript CMS based on Astro
- @sundarpichai says search is evolving from showing links to managing AI agents
- @AnthropicAI launches Claude Design
- @OpenAI tests AdsBot and introduces ChatGPT ad manager interface​

Tune in here: https://t.co/pnZzkqH0BZ

[Mom @mom_agency_]

Claude's first day at Dunder Mifflin

[Alex Moss @alexmoss]

@suganthan @cyberandy Nice! Will be using this graphic in a slide next week at #hivemcr

[Andrea Volpini @cyberandy]

Worth reading today.

“Think of schema markup as business registration, not advertising.”

I’d add: Bing relies heavily on schema too, and the semantic layer you build for search is the layer that aligns your AI workflows.

Same schema. Three lives: indexing, training, retrieval.

[Aleyda Solis 🕊️ @aleyda]

Spend a day at Emirates Stadium with the people shaping search in @searchandstuff London👇

How often do you get to spend a day inside Arsenal's Emirates Stadium with 300+ SEO, PPC, and AI leaders from 20+ countries?

* One stage. International speakers. One VIP networking reception. Featuring specialists like @lilyraynyc @thetafferboy @areej_abuali @chimammeje Navah Hopkins, @alexmoss , @THCapper , @lazarinastoy , @ItamarBlauer , @HelenPollitt1 , yours truly and many more!
* Think honest, tactical breakdowns from people running campaigns at scale.
* Then, between sessions, you’re sharing breakfast, lunch, coffee, and drinks with 300+ specialists from 20+ countries; the kind of conversations, insights, and connections that would never fit into a LinkedIn comment thread.

Amazing right? See you there 😎💪
​
🎁 Get 35% off all ticket types with the code SEOFOMO35. Register to Search n' Stuff now: https://t.co/xiageTlI3r

[Alex Moss @alexmoss]

@alex_whedon @cyberandy

[Alex Moss @alexmoss]

@danbarker @jvgraz @johnpeavoy The lack of accuracy is intentional and it's working unfortunately. We're way too late for changing these minds and will have consequences that last generations