In 2023, George Limiri and his wife Mekenze left the United States with their three children and settled in Meru, Kenya. They moved to give their kids a different environment and connect them with their African roots and extended family.
Since relocating, the couple built a luxurious bungalow on a two-acre plot in their village where they practice mixed farming. Mekenze said Kenya’s peaceful environment was a big appeal for raising their children.
Since moving, George and Mekenze have built two businesses: Limiri Travels, a tours and travel company, and Limiri Coffee. They recently launched their first batch of Limiri Farms Coffee, which is AA-grade Arabica from their farm in the Mount Kenya region.
The coffee is medium to dark roast and sells for Ksh 1,000 for 250g in Kenya, and Ksh 3,700 + Ksh 700 shipping for 450g in the US.
George and Mekenze met in Las Vegas in 2012 when George, then a record label owner, was looking for a vocalist and a mutual friend introduced them to Mekenze. What started as a work collaboration turned into a relationship as they spent long hours creating music together.
Men,
One day, your son will stand where you stand today,
• Paying bills
• Carrying burdens
• Murmuring alone
That is when he will finally understand the price a father pays when sacrificing himself for the family.
It is not in vain.
Work!
#MasculinitySaturday
Nike spent ten years trying to break the 2-hour marathon. They named a project after it. They built special shoes. They paid the greatest marathoner alive to chase it. Yesterday, a Kenyan runner finally did it in 1:59:30, wearing Adidas.
Sabastian Sawe used to be a pacemaker. A pacemaker is the kind of runner you hire to set the speed for the first few miles of a race and then drop out before the finish. In January 2022, Sawe got booked to do exactly that at a half-marathon in Spain. He'd never raced more than three miles in his life. He stayed in for the full 13 and won the whole thing. Adidas signed him not long after. Four years later, he became the first human ever to run an official marathon under 2 hours.
Nike, meanwhile, started this whole project in 2016 with a public goal called "Breaking2." They paid for the shoes, the pacemakers, the science labs, and Eliud Kipchoge himself. Kipchoge ran 1:59:40 in Vienna in 2019, but the event was a closed-course exhibition with rotating pacemakers and a pace car projecting a green laser line onto the road. The sport's governing body never recognized it as a real race. It didn't count.
Then Nike's running business cratered. Digital sales fell 26% in one quarter. Their share of footwear sold at Dick's Sporting Goods went from 39% to 32% in five months. On Running grew from $330 million to $1.8 billion between 2020 and 2025. Hoka nearly quadrupled. Roger Federer left Nike for On. Nike's board fired the CEO in October 2024.
Adidas spent the same period building a better shoe. The new Adizero Adios Pro Evo 3 took three years to develop. It weighs 97 grams, about 3.4 ounces, lighter than a deck of cards. A Wall Street Journal-cited study found that wearing a shoe 3.5 ounces lighter saves a runner around 57 seconds across a marathon. Sawe beat the third-place finisher by 58 seconds.
Adidas also did something Nike never did for Kipchoge. They wrote a $50,000 check to the official anti-doping body for track and field, asking it to test Sawe more aggressively than any other runner alive. He got tested 25 times in the two months before last year's Berlin Marathon, and Adidas signed up to fund this for the length of his contract. The logic: the moment Sawe ran a marathon this fast, the world was going to ask if he cheated, especially after his countrywoman Ruth Chepngetich got a 3-year doping ban in 2025. Adidas got out ahead of it.
The shoe retails at $500 and is barely available. Adidas's Adizero shoes won half of all major marathon races in 2024. Yesterday in London, four of the top five finishers wore the same Adidas shoe. Yomif Kejelcha crossed the line 11 seconds after Sawe and also broke 2 hours. The top three runners all beat the previous world record.
Nike's only response was an Instagram post. Three sentences long: "The clock has been reset. There is no finish line." That was their entire public reaction to losing a 10-year moonshot to their biggest rival.
BREAKING VIDEO: Kenya’s Sabastian Sawe becomes the first person ever to win a regular marathon in under two hours, setting a new world record at the London Marathon in 1:59:30!
Kenyans invented running™
🌧️ Nairobi Metropolis Weather Update: From 9 AM Sun 22 to 9 AM Mon 23 Feb 2026, increased rainfall intensity is expected with isolated heavy to very heavy showers and storms ⛈️. Some areas may see rainfall over 50mm in 24hrs.
Dear @ntsa_kenya, Nanyuki has done what you should be doing... Why do we have thousands of motorbikes in Nairobi with blinding, illuminating LED lights that can cause accidents to other drivers any time? Great work @LaikipiaCountyG
🌧️ Heavy Rains Set to Pound Several Regions as Flood Risk Rises (Dec 27–30)
🌧️Rainfall Alert: Dec 27, 2025
Heavy rainfall exceeding 20mm in 24hrs is expected over parts of the South-Eastern lowlands today the 27th Dec. Residents in low-lying areas should stay sharp and prepared.
Kenya's Special Operations Group (SOG) is a critical unit in our national security framework, tasked with protecting our borders and combating terrorism. Their rigorous training and covert operations are essential for maintaining Kenyans safety, especially in high-risk areas North Eastern & Coast. The balaclavas they wear are standard for elite units, ensuring their identities remain protected during dangerous missions. SOG also maintains security roadblocks between Garissa and Nairobi, which we understand are for our own safety. Let's support their efforts to keep us safe. #SOG #NationalSecurity #CounterTerrorism
We’re Hiring!
Recently, we ran a survey on our service quality and realized that we have a huge gap in communication.
To address this, we’ve decided to bring on board a Secretary who will assist us with:
✔️ Responding to social media and WhatsApp messages
✔️ Answering phone calls
✔️ Scheduling Pre-Purchase Inspections
Most times, qualifications are all about paperwork ; but not this time.
For this role, we’re not focused on certificates, but on self-expression and efficiency. That’s what truly matters to us.
If you believe this is something you can do, kindly send us a 1-minute introductory video on WhatsApp to 0719 664 422 before 24/10/2025.