Alex Bilichenko

CMO at @Markpoint_DSP, new programmatic media buying platform: native, display, video, mobile web and in-app supply in CEE, MENA, APAC, LATAM, NorthAm

[Ihor Lachenkov @igorlachenkov]

As a result of the overnight Russian strike on Lviv, it is known that three people have been killed and 19 others injured.

Preliminarily, one of the victims is a 14-year-old girl. The strike targeted residential buildings.

[Alex Bilichenko @Alex_Bilichenko]

Some thoughts on which steps businesses can take to win their consumers’ hearts and minds as the economy is gradually getting back on track, thanks @MarTechSeries: https://t.co/GnWEDKryeA

[Alex Bilichenko @Alex_Bilichenko]

@23MediaAudits Thank you, and totally agree as for the need for guidance

[Alex Bilichenko @Alex_Bilichenko]

Should #startups invest in #programmatic video advertising?

Some thoughts here 👉 https://t.co/PRGsgLZokn

[Markpoint @markpoint_dsp]

What's essential while planning #videoads campaign: considering mobile-first, streaming services, ad budgets shifts amid COVID-19, and more: https://t.co/iRCcgkYu8l

#programmaticadvertising #videoadvertising #videosupply #videodemand #rewardedvideo #inappvideoads

[DigitalAdBlog @Digital_Ad_Blog]

The State of in-app Advertising by @markpoint_dsp #mobile #inapp #adtech #adops #dsp
https://t.co/TrCk9LCdgL

[Alex Bilichenko @Alex_Bilichenko]

Put together a bunch of virtual #adtech and #programmatic events coming up in June. Mobile, digital audio, and more on the agenda: https://t.co/8WY53r9BgL

[Ari Paparo @aripap]

The Beeswax thesis:

1. AdTech market is VERY large;
2. Buyers becoming more sophisticated, can’t use “one size fits all” solutions
3. Very hard for older DSPs to adapt.

More in my blog post, linked below.

[Markpoint @markpoint_dsp]

#ProgrammaticDigest this week

👁 Impact on #adpricing. The latest IAB findings: https://t.co/NBGeSTvtZz

#programmatic #programamticads #videoads #marketing #adbudgets #ctv

[Equativ @Equativ]

@RomainJob, our Chief Strategy Officer will be present during the Milano Digital Week for the Ad Tech Conference on May, 28th at 3:30 pm CET.
Get a chance to listen to him & register through this link: https://t.co/3vBpmBq0R4

#MilanoDigitalWeek #programmatic #iabitalia #adtech

[Alex Bilichenko @Alex_Bilichenko]

What is #digitalaudio advertising?
A brief overview of digital audio ads types and formats: https://t.co/OwnPibzsog

#programmaticaudio #programmaticads #podcastads #streamingaudioads #voiceactivatedads

[Alex Bilichenko @Alex_Bilichenko]

#Programmatic101 series

[Markpoint @markpoint_dsp]

Talking about digital #mediabuying, its types and essential steps to make programmatic media buying efficient: https://t.co/AEsiA7J5cB

[Markpoint @markpoint_dsp]

#Programmaticaudio is having a moment now, yet it's still slow in attracting ad dollars compared to display, video, and native. What opportunities and issues does audio bring in? Some thoughts: https://t.co/owJ5Zy2vUY

Thanks to @moontechnolabs and #within for sharing insights!

[Alex Bilichenko @Alex_Bilichenko]

Watching @AcuityAds webinar: Focusing on what's going to last instead of trying to catch up the fast-changing aspects. Can't agree more on this take.

[Alex Bilichenko @Alex_Bilichenko]

Dark side of the ad tech.. Great investigation by Meg Graham:

[Meg Graham @megancgraham]

Last month, I started finding my stories on ad-supported sites that were ripping off content from publishers.

To see how easy it was to monetize these sites, I made one. Within days, I was approved by adtech co’s to run ads on stories “stolen” from CNBC https://t.co/5OCKOTHrMn

[Lara O'Reilly @larakiara]

I looked at how Olympics sponsors have been adapting their marketing.
The postponement means many marketers/teams will be working on a summer (2021) and winter Olympics (2022) simultaneously😬
Also shoehorned in an Eddie the Eagle reference. https://t.co/L3btVin2ZI

[Alex Bilichenko @Alex_Bilichenko]

Going to join two webinars coming up this week:

👉 Rebuilding Client Conviction for #Advertising During the Pandemic by @AcuityAds: https://t.co/Rj5LkjoVXE

👉 Overviewing current US #mediamarket and what to expect for the rest of 2020 with @GeoEdgePro: https://t.co/lE4RXj2waf

[Markpoint @markpoint_dsp]

🔎 @Kantar study on brands behavior during pandemic and future purchases: https://t.co/Ok6B7Oaz09

#programmatic #programmaticads #programmaticbuying #mediabuying #spo #supplychaintransparency #mediatransparency #adtech #consumerinsights #pandemic #covid19

[Alex Bilichenko @Alex_Bilichenko]

Takeaways from the recent @ISBAsays / @PwC report: https://t.co/lEgFgFbivv

#programmatic #programmaticadvertising

[Alex Bilichenko @Alex_Bilichenko]

Steps to building media buying strategy: https://t.co/ruT4zj70FP