RomainJob

Thinking ad tech and related.
Paris, Berlin, New York, Paris

[Ari Paparo @aripap]

Hashed emails cannot replace IDFA without explicit opt-in, per Apple’s FAQ: https://t.co/07H4XqeiMg

[RomainJob @RomainJob]

@aripap What does Facebook do then to target ads on their app?

[House Judiciary Dems @HouseJudiciary]

Documents from the Hearing on “Online Platforms and Market Power: Examining the Dominance of Amazon, Apple, Facebook and Google"

[Michael Nevins @mnevins]

We like the donation idea. @SmartAdServerEN also pledges to donate $1 to NAACP and Black Lives Matter Global Network for each vote for Smart today, up to a total $5k donation.

[Ari Paparo @aripap]

We've got two French champions playing today, will @SmartAdServerEN plant its flag on @TripleLiftHQ #adtechmadness 🇫🇷

[Ari Paparo @aripap]

Each day's battle in the Sell-Side bracket is like a little taste of Supply Path Optimization. Which company will be removed from the tournament's ads.txt file, heavyweight @RubiconProject or French champs @SmartAdServerEN?

[keachhagey @keachhagey]

Meanwhile, Google’s rivals in ad serving have been leaving the business. “The ad tech industry is like a cemetery,” said one antitrust lawyer.

[keachhagey @keachhagey]

Even as they compete—increasingly unsuccessfully—against Google properties like search and YouTube for ad dollars, virtually every major news publisher you can think of Google’s tools to place ads.

[Stephanie Layser @slayser8]

Just going to leave this one right here...
https://t.co/nwsakxGwOn

[Smart (FR) is now Equativ @SmartAdServerFR]

#MarketingRemix - Veronique Pican et Laurence Bonicalzi Bridier @lbridier (@MPublicite.) Annonceurs, éditeurs, adtech : stop à la schizophrénie !

[AdProfs @adprofs]

The results are in from last week's reader question: Who will end up benefitting most from Google's unified pricing change?

[RomainJob @RomainJob]

@samtingleff @AdMonsterGavin @SmartAdServerEN Google could put SSP at the exact same level than DSP but let publishers manage the financial relationship. All features of the RTB engine would apply (ad quality etc) I for instance never understood why Ad Manager ad rules or reporting could not apply directly to EBDA partner.

[Michael Nevins @mnevins]

Great event last week. The Smart team just crushed it. Anyone who's been to our events knows that we get it done. Often with Champagne @SmartAdServerFR

[Smart (FR) is now Equativ @SmartAdServerFR]

Découvrez dans Adtech Talks, les échanges animés autour du RGPD et de la sanction de la CNIL à l'encontre Google. https://t.co/0IgyCkkBub, présentée par Sebastien Couasnon avec notre CEO Arnaud CREPUT, François PELLEGRINI, Romain Gauthier, Hammad Benjelloun.
#Adtech #RGPD #CNIL

[Equativ @Equativ]

In a @Forbes article on GDPR & it's impact on EU tech, @mnevins, CMO, Smart said: "It can’t only be about revenue & performance— responsible data collection & privacy compliance have to be a priority.The user has to be given full control & transparency.” https://t.co/Ro6I2hMihk

[Smart (FR) is now Equativ @SmartAdServerFR]

Smart parmi le top 50 des entreprises qui recrutent dans le numérique en 2019 et numéro 1 dans l'adtech #frenchweb #adtech #recrutement https://t.co/0Cv8Shxn78

[Smart (FR) is now Equativ @SmartAdServerFR]

#AdTech : Smart va investir 3 millions d'euros pour enrichir son offre vidéo https://t.co/N7prMYlaNL via @strategies #SouverainetéNumérique

[RomainJob @RomainJob]

@adtechtroll @doubleverify @larakiara Isn't the whole thing that the scammers make a deal with the original site in order to have their SSP seat listed in the original ads.txt file and then generate bot traffic on a spoofed domain mimicking the original site??? If it is the case, it is good to educate pubs about it.

[Equativ @Equativ]

Leboncoin on stage from Mobile Marketing Forum Paris!
« Our strategic partnership with the leader mobile Smart Rtb+ enables us to boost our eCPM and Mobile Revenue! Smart RTB+: 32% of market share for display mobile in Programmatic »

[Equativ @Equativ]

"We see a trend of direct relationships between the demand & supply sides," said Lasse Nordsiek , DACH Country Manager, Smart."The share of private auctions & direct deals in programmatic is steadily increasing compared to open market transactions." @wuv https://t.co/zMQ48lETVH