Alexandre Castro

[Alexandre Castro @AlexandCastro22]

This ad uses a discount strategy to try to bring more people to spend in the casino #NMKTRCH #MKTINGNEURO #MKTINGNEURO @lets_NEUROmkt

[Arthur Santi @Arthursanti8]

The Game of the animals, although is ilegal in Brazil, is extremely popular. The guide seduces a lot the gamblers with the phrase of winning a lot of money easily
@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #MKTINGNEURO #MktingGambling

[Arthur Santi @Arthursanti8]

Play big, winning big, therefore a bigger wallet is needed
@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #MktingGamble

[Alexandre Castro @AlexandCastro22]

Gambling is prohibited in Brazil, however, it doesn't prevent people to bet in these games. Jogo do Bixo is one of the most famous games.
@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #MktingGambling

[Alexandre Castro @AlexandCastro22]

The value will determine if the product is cheap or not. If the price is high but the value is high too, the consumer is gonna buy it.

#Neuropricing #MKTINGNEURO #NMKTRCH #XperientialMkt @lets_NEUROmkt

[Arthur Santi @Arthursanti8]

Value and price are different, although most of people think is the same thing. The perception for the customers matters, so a different perspective can have an impact on ones company product. Distinguish is necessary
@lets_NEUROmkt
#NMKTRCH #XperientialMkt #MKTINGNEURO

[Alexandre Castro @AlexandCastro22]

How the price is shown to the consumer makes a big difference. If perfumes price were shown per liter, we probably wouldn't buy it.
#Neuropricing #MKTINGNEURO #NMKTRCH #XperientialMkt @lets_NEUROmkt

[Titwann_ @Titwann_]

It is amazing how we diferenciate the price per kilo and the price per liter, in most of the case when we buy liquid products (except for beverage) the price per liter is usually higher than 100€

#NMKTRCH #MKTINGNEURO #XperientialMkt
@lets_neuroMKT

[Alexandre Castro @AlexandCastro22]

They seem to be lower and increase the chance to consumers to buy the product.
#Neuropricing #MKTINGNEURO #NMKTRCH #XperientialMkt @lets_NEUROmkt

[la rim @rimaduhau]

prices that are visually simpler seem lower
#Neuropricing #MKTINGNEURO #NMKTRCH #XperientialMkt @lets_NEUROmkt

[Alexandre Castro @AlexandCastro22]

Indeed, higher prices make consumers think that the product has a high quality. But in lots of cases, the quality doesn't correspond to the high price.
@lets_NEUROmkt
#NMKTRCH #XperientialMkt #MKTINGNEURO

[Chloé Belaubre @BelaubreChloe]

‼️Low-prices --> low-quality product ‼️
Low prices can backfire for retailers because consumers sometimes see low prices as a sign of a low-quality product.

@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #XperientialMkt

[Alexandre Castro @AlexandCastro22]

I agree, in most cases, a 0.99 is the preferable option. However, in the luxury market, the best strategy is to use numbers without decimals.
@lets_NEUROmkt
#NMKTRCH #XperientialMkt #MKTINGNEURO

[Arthur Santi @Arthursanti8]

For marketing, the way of using numbers matter. Most times is preferable the short version, or even the 0.99 situation, it all have a great impact on the brain

@lets_NEUROmkt
#NMKTRCH #XperientialMkt #MKTINGNEURO

[Alexandre Castro @AlexandCastro22]

This is an example of an offer that increases consumers' willingness to buy more than one product. Consumers tend to think it's better to buy one and get the other for free than to receive a big discount on just one product.
#NMKTRCH #MKTINGNEURO #XperientialMkt
@lets_NEUROmkt

[Alexandre Castro @AlexandCastro22]

Free + shipping is a strategy that affects people's emotions, creating an irresistible offer. This offer becomes extremely attractive to consumers, when in fact the costs of the product are already included in the shipping. #NMKTRCH #MKTINGNEURO #XperientialMkt @lets_NEUROmkt

[Alexandre Castro @AlexandCastro22]

This is a very common strategy used by companies to induce people to spend more. Consumers tend to buy the $7 popcorn because they think it is a good deal to have a bigger popcorn for just $0.50 extra.
#NMKTRCH #MKTINGNEURO #XperientialMkt
@lets_NEUROmkt

[Alexandre Castro @AlexandCastro22]

Scarcity brings more value to the products because the demand is way higher than the supply. Consequently, these products are sold at a higher price.
#NMKTRCH #MKTINGNEURO #XperientialMkt
@lets_NEUROmkt

[Alexandre Castro @AlexandCastro22]

"price is what you pay value is what you get" - Warren Buffett
#NMKTRCH #MKTINGNEURO #XperientialMkt
@lets_NEUROmkt

[Alexandre Castro @AlexandCastro22]

They mix scarcity and a discount to increase the number of bookings through FOMO. In addition, they use their 7.9 grade and the 3000+ reviews to show social proof to the users. #XperientialMkt #NMKTRCH #MKTINGNEURO @lets_NEUROmkt

[Alexandre Castro @AlexandCastro22]

The social validation is a key factor when people decide to consume or not something. Reviews are very important when choosing a restaurant to eat, a hotel to stay, a city to visit… So social validation is very important #XperientialMkt #NMKTRCH #MKTINGNEURO @lets_NEUROmkt

[Xueru WANG @XueruWANG3]

The social validation is that if most people choose that, I'll choose that.
@lets_NEUROmkt
#MKTINGNEURO #NMKTRCH #XperientialMkt

[Alexandre Castro @AlexandCastro22]

I agree. In addition, scarcity in marketing also has the strategy to create FOMO in people. It makes people quickly go to buy the product because they are afraid they won’t be able to get it before it’s sell out. #XperientialMkt #NMKTRCH #MKTINGNEURO @lets_NEUROmkt

[Jeoffrey @joe34g]

The concept of scarcity is something extremely used in Marketing.
When brands use the term "limited edition", they play on people's emotions and make them think they are going to pass on a great opportunity.

@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #XperientialMkt

[Alexandre Castro @AlexandCastro22]

Scarcity affects peoples emotions. It increases the desire and demand of the product, and increases its value in a resell market. #XperientialMkt #NMKTRCH #MKTINGNEURO @lets_NEUROmkt

[Sarah @sarah_sebbane]

Scarcity creates the feeling. @lets_NEUROmkt #NMKTRCH #MKTINGNEURO

[Alexandre Castro @AlexandCastro22]

I agree, the exclusivity of the products make people to quickly buy everything and the items sell out. After that, the prices skyrocket due to the high demand. #XperientialMkt #NMKTRCH #MKTINGNEURO @lets_NEUROmkt

[Xueru WANG @XueruWANG3]

Why is this brand so popular and expensive? They use Scarcity Marketing to let us to act quickly to buy them.
@lets_NEUROmkt
#MKTINGNEURO #NMKTRCH #XperientialMkt

[Arthur Santi @Arthursanti8]

In this ad, the impact phrase relates to emotions on limbic brain, and the fact that is 100 calories is more to justify why the consumer should buy (neocortex)
@lets_NEUROmkt #XperientialMkt #NMKTRCH #MKTINGNEURO #Neurojustification