What is UX (user experience)?
It's the feelings and thoughts we get after an interaction with a product. Did it leave you feeling joy or irritation? Was the process simple and fast or was it complicated and long-lasting? #NMKTRCH#MKTINGNEURO#XperientialMkt@lets_NEUROmkt
People can mince their words, but intonation, facial expressions and body language are much harder to control, so they can be more reflective to a person's subconsciousness.
@lets_NEUROMKT#NMKTRCH#MKTINGNEURO#XperientialMkt
Surprising fact: only 0.0003% bits we received with 6 senses are conscious. 95% of thinking are subconscious.
So, are we controlled by ourselves?
#NMKTRCH#MKTINGNEURO@lets_NEUROmkt
Traditional marketing research (surveys, focus groups etc.) has its limits, often trapped by the words we use. Enter neuromarketing research! It complements by revealing deeper insights beyond what words can convey
#NMKTRCH#MKTINGNEURO#XperientialMkt@lets_NEUROmkt
🧐💡🎯Understanding our customer's personality traits can really make all the difference in #marketing. Here's where the Big 5 Model comes in... it can help us make our communication so much more impactful and effective! @lets_NEUROmkt#NMKTRCH#MKTINGNEURO#XperientialMkt
Too much is too bad!
Information overload or INFOXICATION is a feeling you get when you are searching the web, you realise there’s so much data you can no longer think clearly.#NMTRCH#MKTINGNEURO#XperientialMkt@lets_NEUROmkt
Does such a thing as “Multitasking” exist ? Well the problem is, there’s no such thing as multitasking it’s a myth!! In fact, they’re doing less, getting more stressed out, and performing worse than those who single-task
#NMKTRCH#MKTINGNEURO#XperientialMkt@lets_NEUROmkt
An e.g of a lifestyle brand is Patagonia. It is known for its clothing and promoting sustainability. Customers’ll become loyal fans of the brand, not just for the products, but also for the lifestyle and values it promotes @lets_NEUROmkt#NMKTRCH#MKTINGNEURO#XperientialMkt
Well experiential marketing is not finding consumers for your product but finding product for your consumers and that's where Big 5 personality traits plays a huge role..
Let's dive into OCEAN
@lets_NEUROmkt#MKTINGNEURO#MKTINGNEURO