🇦🇺 Alex is Building

I make tech brands go viral on X: on AI Businesses: built @bricktopians 🧱

[🇦🇺 Alex is Building @AlexIsBuilding]

This founder grew his app Cal AI to $50,000,000 in ARR

And got acquired by MyFitnessPal in 18 months.

Today I'm speaking with @jakecastilloooo, the co-founder behind Cal AI's growth.

Getting the exact playbook that you can follow to grow an app business to 8-figures in revenue.

Chapters:
0:00 Intro
0:56 From $9.50 in his bank account to 8-figures in revenue
7:30 The influencer playbook that made Cal AI grow
13:05 The right apps for Cal AI's strategy
17:32 How Jake evaluates influencers
22:16 How to DM influencers for your app
28:15 The simple hack that gets influencers interested
35:01 What it actually took to grow Cal AI
40:57 What it will take for you to grow your app
47:08 Final thoughts before you take the leap

[🇦🇺 Alex is Building @AlexIsBuilding]

@kelanoo Nah the one on the right is so good lmao 😂

[🇦🇺 Alex is Building @AlexIsBuilding]

@CAPTA1NSCARLET Haha the good luck charm. Excited to hear all about it 🍻

[🇦🇺 Alex is Building @AlexIsBuilding]

@PixBuilds @_chuckyc My guy!

[🇦🇺 Alex is Building @AlexIsBuilding]

@kaitodan Love this brother. So good to hear that the videos were a part of your journey ❤️

[k. dan @kaitodan]

with 20$ a month, you can build self-run apps.

not there yet personally, but once I've watched all @AlexIsBuilding videos with AI builders, I've started my journey towards that goal.

I didn't vibe code much during the summer, thinking it was a bit too expensive (claude & gpt code would often run out of credits at the beginning of the year).

but now, I'm consistently back on track with it, and built so many useful stuff for 2a1c and La Sobremesa, with my spare time fully focused on my own apps.

Dissecta will definitely be my first released app (I'm still working on it, I need the MVP to be where I want it to be and we are close.

Grainwave is my first ever vibe coded visual OS, which I love and defined my branding lately. I love it, but it's scalable only at cost being built on top of Grok Imagine.

I'm having fun, I'm building stuff I like and all of this for 20 dollars a month. The moment these start compounding, I'll go for higher plans, but so far so good.

[🇦🇺 Alex is Building @AlexIsBuilding]

@realtom_nft @bricktopians So dope brother 🏆

[🇦🇺 Alex is Building @AlexIsBuilding]

@calebrebelo_ @Riowgmi Big fan

[🇦🇺 Alex is Building @AlexIsBuilding]

@calebrebelo_ Excited brother 🔥

[🇦🇺 Alex is Building @AlexIsBuilding]

@eduardfausgil Someone had to do this. I bought my pocket and immediately stopped using it.

Also one feature request, if you can get it to sync without going to the app manually (which currently completely kills the experience) that would be massive.

[🇦🇺 Alex is Building @AlexIsBuilding]

@josephweb3 Fr

[🇦🇺 Alex is Building @AlexIsBuilding]

Roman knew his business would make money before he wrote a single line of code.

His playbook:
1. Start a service
2. Do it manually
3. Get as many clients as you can until you can't take any more
4. THEN turn it into a product

[🇦🇺 Alex is Building @AlexIsBuilding]

This guy took his AI startup to $4,000,000 in yearly revenue,

And he knew it would succeed before his team wrote a single line of code.

So I wanted to know how he did it (and how he grew so quickly).

In this episode @romanbuildsaas breaks down:

> How he validated https://t.co/Vjmg3P83Yi so that he knew he could get customers

> The reddit strategy that took them from $10k MRR to $25k MRR

> And whether it's worth getting into @ycombinator.

Chapters:
00:26 Validating the product before writing any code
03:05 The Reddit strategy that took them from $10K to $25K MRR
07:56 Growing through X articles and product demos
11:15 Their biggest growth channel: LinkedIn influencers
12:43 Creating lead magnets people actually want
14:04 Cold outreach strategy
15:43 Why people ignore your outreach messages
17:50 Finding and closing bigger customers
19:25 When to hire a sales team
21:16 How Y Combinator changed their ambitions
23:16 How to grow beyond $20K–$40K MRR

[🇦🇺 Alex is Building @AlexIsBuilding]

@jgonzalezferrer @AntSeed F*ck yes. Love to see this Javi 👏

[🇦🇺 Alex is Building @AlexIsBuilding]

@CAPTA1NSCARLET You're the one they're scared of 🤺

[🇦🇺 Alex is Building @AlexIsBuilding]

@atikrush @romanbuildsaas @Srabon_eth 🙏

[🇦🇺 Alex is Building @AlexIsBuilding]

This guy took his AI startup to $4,000,000 in yearly revenue,

And he knew it would succeed before his team wrote a single line of code.

So I wanted to know how he did it (and how he grew so quickly).

In this episode @romanbuildsaas breaks down:

> How he validated https://t.co/Vjmg3P83Yi so that he knew he could get customers

> The reddit strategy that took them from $10k MRR to $25k MRR

> And whether it's worth getting into @ycombinator.

Chapters:
00:26 Validating the product before writing any code
03:05 The Reddit strategy that took them from $10K to $25K MRR
07:56 Growing through X articles and product demos
11:15 Their biggest growth channel: LinkedIn influencers
12:43 Creating lead magnets people actually want
14:04 Cold outreach strategy
15:43 Why people ignore your outreach messages
17:50 Finding and closing bigger customers
19:25 When to hire a sales team
21:16 How Y Combinator changed their ambitions
23:16 How to grow beyond $20K–$40K MRR

[🇦🇺 Alex is Building @AlexIsBuilding]

@LiverpoolMTB @romanbuildsaas 100%

[🇦🇺 Alex is Building @AlexIsBuilding]

@knowixbuilds @romanbuildsaas ❤️🏆

[🇦🇺 Alex is Building @AlexIsBuilding]

@calebrebelo_ @knowixbuilds @romanbuildsaas Thank you my G

[🇦🇺 Alex is Building @AlexIsBuilding]

@YinusaWeb3 @romanbuildsaas Much love brother

[🇦🇺 Alex is Building @AlexIsBuilding]

@kelanoo @romanbuildsaas