🇦🇺 Alex is Building

I make tech brands go viral on X: on AI Businesses: built @bricktopians 🧱

[🇦🇺 Alex is Building @AlexIsBuilding]

This founder grew his app Cal AI to $50,000,000 in ARR

And got acquired by MyFitnessPal in 18 months.

Today I'm speaking with @jakecastilloooo, the co-founder behind Cal AI's growth.

Getting the exact playbook that you can follow to grow an app business to 8-figures in revenue.

Chapters:
0:00 Intro
0:56 From $9.50 in his bank account to 8-figures in revenue
7:30 The influencer playbook that made Cal AI grow
13:05 The right apps for Cal AI's strategy
17:32 How Jake evaluates influencers
22:16 How to DM influencers for your app
28:15 The simple hack that gets influencers interested
35:01 What it actually took to grow Cal AI
40:57 What it will take for you to grow your app
47:08 Final thoughts before you take the leap

[🇦🇺 Alex is Building @AlexIsBuilding]

@realtom_nft @bricktopians So dope brother 🏆

[🇦🇺 Alex is Building @AlexIsBuilding]

@calebrebelo_ @Riowgmi Big fan

[🇦🇺 Alex is Building @AlexIsBuilding]

@calebrebelo_ Excited brother 🔥

[🇦🇺 Alex is Building @AlexIsBuilding]

@eduardfausgil Someone had to do this. I bought my pocket and immediately stopped using it.

Also one feature request, if you can get it to sync without going to the app manually (which currently completely kills the experience) that would be massive.

[🇦🇺 Alex is Building @AlexIsBuilding]

@josephweb3 Fr

[🇦🇺 Alex is Building @AlexIsBuilding]

Roman knew his business would make money before he wrote a single line of code.

His playbook:
1. Start a service
2. Do it manually
3. Get as many clients as you can until you can't take any more
4. THEN turn it into a product

[🇦🇺 Alex is Building @AlexIsBuilding]

This guy took his AI startup to $4,000,000 in yearly revenue,

And he knew it would succeed before his team wrote a single line of code.

So I wanted to know how he did it (and how he grew so quickly).

In this episode @romanbuildsaas breaks down:

> How he validated https://t.co/Vjmg3P83Yi so that he knew he could get customers

> The reddit strategy that took them from $10k MRR to $25k MRR

> And whether it's worth getting into @ycombinator.

Chapters:
00:26 Validating the product before writing any code
03:05 The Reddit strategy that took them from $10K to $25K MRR
07:56 Growing through X articles and product demos
11:15 Their biggest growth channel: LinkedIn influencers
12:43 Creating lead magnets people actually want
14:04 Cold outreach strategy
15:43 Why people ignore your outreach messages
17:50 Finding and closing bigger customers
19:25 When to hire a sales team
21:16 How Y Combinator changed their ambitions
23:16 How to grow beyond $20K–$40K MRR

[🇦🇺 Alex is Building @AlexIsBuilding]

@jgonzalezferrer @AntSeed F*ck yes. Love to see this Javi 👏

[🇦🇺 Alex is Building @AlexIsBuilding]

@CAPTA1NSCARLET You're the one they're scared of 🤺

[🇦🇺 Alex is Building @AlexIsBuilding]

@atikrush @romanbuildsaas @Srabon_eth 🙏

[🇦🇺 Alex is Building @AlexIsBuilding]

This guy took his AI startup to $4,000,000 in yearly revenue,

And he knew it would succeed before his team wrote a single line of code.

So I wanted to know how he did it (and how he grew so quickly).

In this episode @romanbuildsaas breaks down:

> How he validated https://t.co/Vjmg3P83Yi so that he knew he could get customers

> The reddit strategy that took them from $10k MRR to $25k MRR

> And whether it's worth getting into @ycombinator.

Chapters:
00:26 Validating the product before writing any code
03:05 The Reddit strategy that took them from $10K to $25K MRR
07:56 Growing through X articles and product demos
11:15 Their biggest growth channel: LinkedIn influencers
12:43 Creating lead magnets people actually want
14:04 Cold outreach strategy
15:43 Why people ignore your outreach messages
17:50 Finding and closing bigger customers
19:25 When to hire a sales team
21:16 How Y Combinator changed their ambitions
23:16 How to grow beyond $20K–$40K MRR

[🇦🇺 Alex is Building @AlexIsBuilding]

@LiverpoolMTB @romanbuildsaas 100%

[🇦🇺 Alex is Building @AlexIsBuilding]

@knowixbuilds @romanbuildsaas ❤️🏆

[🇦🇺 Alex is Building @AlexIsBuilding]

@calebrebelo_ @knowixbuilds @romanbuildsaas Thank you my G

[🇦🇺 Alex is Building @AlexIsBuilding]

@YinusaWeb3 @romanbuildsaas Much love brother

[🇦🇺 Alex is Building @AlexIsBuilding]

@kelanoo @romanbuildsaas

[🇦🇺 Alex is Building @AlexIsBuilding]

@maxx_wiliam @romanbuildsaas Seen this playbook from so many people. Underrated strat

[🇦🇺 Alex is Building @AlexIsBuilding]

I've spoken to multiple founders now who have gotten their early customers on Reddit.

@romanbuildsaas from Gojiberry AI went from $10k to $25k MRR simply by:

1. Posting on Reddit every day

2. Making sure the posts were telling a story (not a pure promo), that happened to include their product.

3. Getting their friends to upvote it so that it would hit trending quickly within a subreddit and get way more attention from the communities.

[🇦🇺 Alex is Building @AlexIsBuilding]

This guy took his AI startup to $4,000,000 in yearly revenue,

And he knew it would succeed before his team wrote a single line of code.

So I wanted to know how he did it (and how he grew so quickly).

In this episode @romanbuildsaas breaks down:

> How he validated https://t.co/Vjmg3P83Yi so that he knew he could get customers

> The reddit strategy that took them from $10k MRR to $25k MRR

> And whether it's worth getting into @ycombinator.

Chapters:
00:26 Validating the product before writing any code
03:05 The Reddit strategy that took them from $10K to $25K MRR
07:56 Growing through X articles and product demos
11:15 Their biggest growth channel: LinkedIn influencers
12:43 Creating lead magnets people actually want
14:04 Cold outreach strategy
15:43 Why people ignore your outreach messages
17:50 Finding and closing bigger customers
19:25 When to hire a sales team
21:16 How Y Combinator changed their ambitions
23:16 How to grow beyond $20K–$40K MRR

[🇦🇺 Alex is Building @AlexIsBuilding]

@LeoCreaIA Appreciate you Leo 🙏

[🇦🇺 Alex is Building @AlexIsBuilding]

@igus_ai Hope you enjoyed Gus 💪

[🇦🇺 Alex is Building @AlexIsBuilding]

@maarcoofdezz Love this breakdown Marco 🏆

[🇦🇺 Alex is Building @AlexIsBuilding]

@Ifeanyi_gmi @bricktopians F*ck yes. Love this dude, welcome to the community