@blairadowler I think AI will be used in assisting brands to create the most effective marketing strategies. In the past few months I have noticed an increase in AI generated content. #mktg475
@blairadowler Mindspo is a wellness & spiritual company that helps people through meditation and different practices to improve mental and physical well being.
They post jounaling prompts that I find very engaging. It is one of the reasons why I follow them!
#MKTG475
@blairadowler Video shorts have been up incoming across all platforms. Examples such as instagram reels, TikTok, and YouTube Shorts. Using this approach seems to grab peoples attention the most! #mktg475
@blairadowler I use social media to keep informed on the newest trends/news and learn new things others share. Another big reason is to stay connected with lifelong friends and to network. My favorite platform is TikTok, I post a mix of personal and shared content on that platform. #MKTG475
@FrieldsIsabel @CopywriterBob@McDonalds I completely agree! Especially growing up and buying the happy meal, it makes me happy to see that they never got rid of that and are constantly keeping the toys up to date. #ICMKTG#WVU389
@LaurelAynne Little Debbie is an amazing brand that utilizes nostalgia. When I think of little Debbie I am reminded of being in the comfort of my childhood home which makes me want to go back in time and experience that feeling one more time! #ICMKTG#WVU389
@LaurelAynne Using micro-influencers, especially influencers on TikTok, is a canny marketing strategy. Though TikTok influencersโ fame tend to be short-livedโฆ it is a great strategy to make a new brand known while these people are trending. #ICMKTG#WVU389
@rennerremily@LaurelAynne Well said! Children must be protected from the internet, not exploited. They are too young to comprehend, making it highly inappropriate. #ICMKTG#WVU389
@LaurelAynne Though it is not illegal, it is unethical. Protecting the children should be at a companies top priority. If they want to target the young adult audience with clothing, rather they focus marketing to the parents. It is inappropriate to collect data from a child. #ICMKTG#WVU389
@smasheka_@LaurelAynne I completely agree with the mixed feeling aspect of things. I think thereโs a wide variety of people, depending on the brand, that are bothered by the change and some that arenโt. #ICMKTG#WVU389
@LaurelAynne 1. I feel like customers may be indifferent about this, I know people like consistency so a constant change may get frustrating for many, Especially when the change is a continues increase in the product. #ICMKTG#WVU389