Experience
RTV
VMS
BurrellesLuce
39+ years
Director, Business Development
Sep 2011 – Present8 years 5 months
Greater New York City Area
Broadcast Expert!!!
6⃣ Ways @HP is Setting a New Standard for #DiversityAndInclusion in Tech ► #Diversity "...isn’t only about gender & race; it also encompasses education, sexual orientation, ability, veteran status, national origin, experience..." (@igotdibsbaer@TheMuse) https://t.co/jwyCQCndZD
Many corporate #PublicRelations shops report to the #CMO but #PRpros argue the function should report to the CEO; the “right” answer probably depends on the organization, says @Frank_Strong. #PR https://t.co/S9uKUpw5D1
We need to use #contentmarketing now more than ever so #sales can share content that answers questions, educates about the brand and the product or service, and ultimately builds #trust and authority, per @MarshallPRMaine (via @SpinSucks). #PR#marketing https://t.co/vbDM68WQjR
Pitching for contributed #content can be tricky.
@CrenshawComm's @amentavc offers: #PRtips And Tricks For Landing Bylined Content.
#PRpros#PR https://t.co/YDq0ZHbALb
What today's LGBTQ leaders want you to know about the #LGBTQ experience in #PR.
🗨️ If we make way for various voices, our work can be more representative of the world we live in. -@FinnPartners' Kate Peach
For @MuseumOfPR via @PRNEWS. #PRdiversity https://t.co/Xms3MzC3vL
How to Master Sales as a #SoloPR Pro.
"It is important to have a clear sense of the value of your expertise and solutions you provide." -@Craig_Sev via @SoloPR. #PRpros#PR https://t.co/vmBC3GAvIX
"You feel like you’re crafting the same content you did yesterday. Wait, or was that last week? You can’t imagine...another way to talk about your core topic."
@AnnGynn offers 18 #WritingTips to Overcome Your Writer’s Block via @CMIContent.
https://t.co/QNAJIOcv4W
#CMOs: Close the #Marketing and #Sales Gap, and You'll Close More Deals
"...nearly one in three buyers say they are presented with irrelevant information at some point during the sales process...", @YuHelenYu via @MarketingProfs. https://t.co/6RhIZ0M8tv
"If leaders want their people to perform well in an environment of uncertainty, then...ensure that truth, kindness, understanding and patience are part of the #companyculture."
Via @PRSA. #PR#comms#leadership https://t.co/AuePjnQOCv
Chicago now prefers “Black” with a capital “B” when it refers to racial and ethnic identity. “White” may also be capitalized when used in this sense, though individual preferences should be respected, and usage may depend on context. #ChicagoStyle https://t.co/CJUgNSiWt5
The @AP announced Friday afternoon it’s changing its style to capitalize Black when referring to it in a racial, ethnic or cultural way — a move newsrooms across the United States have made in recent weeks. #APStyle#PR#MediaRelations#PRpros https://t.co/DPe40W5PaI
#PR Industry Employees Petition Agencies For #RacialEquity / #PRdiversity#HoldThePRess is lobbying the industry to provide their number of Black employees, including execs, accounts that are Black-owned, #DiversityandInclusion action plans, and more. https://t.co/PEYX1OboKb