Alissa Heirigs

ACD of #copywriting at @CounterpartCD. #Memphis transplant. Fisherwoman, trumpet player, #wordnerd. Allergic to corporate speak.

[Alissa Heirigs @AlissaHeirigs]

#copywriting
Copy: "Peas"
"What about the size?"
"Well, that's why there's a photo."
"I feel like we need more description."
Copy Rev5:

[Alissa Heirigs @AlissaHeirigs]

I love that #ChatGPT makes you check "I am not a robot" when you log in. 😆 #ArtificialIntelligence

[Alissa Heirigs @AlissaHeirigs]

@DanGoldgeier Probably was supposed to be an image of a grill with steaks on it. Designer pivoted. No one told copywriter.

[Brave Copy ⏱️ @BraveCopy]

Great company stories are not company history. (THREAD)

[Alissa Heirigs @AlissaHeirigs]

This. Meeting-Free Friday is part of our culture at
@counterpartCD. Having a whole day to work uninterrupted is huge. #copywriting #creativity

[Counterpart @counterpartCD]

The world is (finally) catching up with us! Counterpart has had Meeting-Free Friday™ since 2014. "Ultimately, no-meetings policies allow for efficient collaboration while preventing focused, heads-down work from being disrupted." https://t.co/npRofyKsOP

[Alissa Heirigs @AlissaHeirigs]

Just read some #webcopy that included three whilsts on one page. I didn't read it all. Buy maybe I will afterwhilst. #copywriting

[Danny Wallace @dannywallace]

All I keep thinking is, "Why is the O big? WHY IS THE 'O' BIG?"
Is it supposed to be the hole in your arm?
Why is the O big?

[Counterpart @counterpartCD]

Accurate. #personas #marketing

[Alissa Heirigs @AlissaHeirigs]

@floppywriter I like their response better than, “oh, so how do you GET a copyright, anyway?”

[Counterpart @counterpartCD]

Happy birthday to us! We're 19 years old today. This year's celebration is even more meaningful since we're finally back in the office together. We can't wait for #20. Now somebody pass the cake! @sheperdsimmons @lisaevano @willenborg_anji

[Alissa Heirigs @AlissaHeirigs]

@sheperdsimmons Feeling the burn.

[Alissa Heirigs @AlissaHeirigs]

@sheperdsimmons 🧐

[Alissa Heirigs @AlissaHeirigs]

Technology makes #communication with #coworkers so much faster and easier. But it doesn't always help us communicate better. Sometimes you've just gotta pick up the phone. 📱📣♥️👋

[Alissa Heirigs @AlissaHeirigs]

We got potatoes! In the mail! Thanks, ⁦@IdahoanFoods⁩ !#TaterTuesday #OnlyInMemphis 🥔🥔🥔❤️❤️❤️

[Alissa Heirigs @AlissaHeirigs]

#PowerPoint: How can I help you? Your wish is my command. I'm here to make your life happy and your work easy. I really want to do whatever I can to make your day better.
Me: Ok, can we add slide numbers to this deck?
#PPT: Yeah, that's gonna be a problem.
#presentations

[Sheperd Simmons @sheperdsimmons]

Sometimes people will be impressed with your work, and they’ll say, “How did you write that?“ An honest answer would be, “At first, poorly.“ #writerslife #writing #WritingCommunity

[Alissa Heirigs @AlissaHeirigs]

If you haven't gone to https://t.co/GNtSA1YyfK for "unprecedented" synonyms at least five times this year, are you even a #copywriter? #copywritersunite

[UtterlyInteresting @UtterlyInterest]

My eldest son is 10 and he loves to paint. It’s apparently a ‘thing’ for Autistic kids, it is for him anyway, he spends hours every day painting/drawing/sketching.
I’m trying to get his work to a wider audience.
Anyhoo, have a look at his shop - https://t.co/QVOOV93Rvu

[Counterpart @counterpartCD]

#SEO IRL

[Sheperd Simmons @sheperdsimmons]

Some projects are a labor of love. Some projects are a labor of hate.
#work