altadicta

We are a London based design and engagement agency with expertise in internal communications, events and interior branding.

[altadicta @Altadictadesign]

Aldi is trialling its first checkout-free store allowing customers to scan a smartphone app to pick up their shopping and walk out without the need to pay at a till. Redefining the way customers shop via the use of tech will provide Aldi with a wealth of analytics and insights

[altadicta @Altadictadesign]

Travel brand #TUI has launched a range of all-inclusive travel packages designed for customers who are able to work remotely. More than 50 locations in locations such as Spain, Greece, Portugal, Morocco and Jamaica are being offered to let travellers work from holiday locations

[altadicta @Altadictadesign]

Pret a Manger will open branches in regional towns and cities in the UK, after seeing sales in those areas increase while city centre sales fell. It will also launch its subscription model, which sees customers pay £20 a month for up to five coffees a day #Pret #Marketing

[Marketing Week @MarketingWeekEd]

In today's marketing news:
- @O2
- @PernodRicardUK
-@Pret
-@TUIUK
- @DMA_UK
Read the full round-up here: https://t.co/va9FVDgheS

[altadicta @Altadictadesign]

Tesco is to offer customers of 10 east England stores the opportunity to buy products in reusable packaging which can be returned to store when finished, so they can be cleaned, refilled and used again. Learn more - https://t.co/cUAUpugo6w #Tesco #Sustainability #Recycle

[altadicta @Altadictadesign]

Bacardi is auctioning its first nonfungible token upon the release of its limited-edition rum Reserva Ocho Sherry Cask Finish. The NFT will showcase the rum through digital effects and interactive graphics designed by celebrity photographer Cam Kirk - https://t.co/l29fKTMFm2

[altadicta @Altadictadesign]

McDonald's in the past year has boosted downloads for its app with each of its Famous Orders collaborations with a celebrity. App installs jumped 23% during the first week of its hyped BTS Meal promotion, as younger consumers use the app to join the chain's loyalty program

[altadicta @Altadictadesign]

The number of consumers exposed to ads on TikTok nearly doubled from 19% last year to 37% this year as the video-sharing app saw skyrocketing popularity, according to findings from Kantar - https://t.co/uyRGbjWJsH #TikTok #Marketing

[altadicta @Altadictadesign]

Heineken has launched a global TV ad campaign for its Edelweiss wheat beer brand. The ‘Feel the Alps’ approach seeks to reflect the personality of the brand through a sensory and emotional cinematic experience. Watch the clip here - https://t.co/MZUrQX9toi #Marketing #Heineken

[altadicta @Altadictadesign]

Diageo has opened an eight-storey visitor experience for the world’s best-selling brand of Scotch whisky. The opening marks the culmination of a four-and-a-half-year project and is the centrepiece of Diageo’s £185m investment to promote Scotch whisky tourism in Scotland #Diageo

[altadicta @Altadictadesign]

Why all 35 L’Oreal brands are using influencers? Chief Digital and Marketing Officer Asmita Dubey states that authentic content is helping them sell their products. Discover more - https://t.co/XNgG4db3Rb #Influencers #Content #Marketing

[altadicta @Altadictadesign]

The Rise of Edutainment, a combination of education and entertainment, across social media has only just begun! #Kylie Cosmetics is the most recent brand to give the strategy a try kicking off the momentous occasion with a shoppable livestream - https://t.co/TC2tF6zHmV #Marketing

[altadicta @Altadictadesign]

As the pandemic concludes, brands of all backgrounds continue to turn to digital endeavors to maintain audience engagement and elevate their image. BMW digitises its car collection in a new initiative using augmented reality - https://t.co/75bnGW9Kp2 #BMW #ArtBasel #Digital

[altadicta @Altadictadesign]

The design team at Atladicta created a new look and feel for Sleep 8, the UK’s leading provider of smart sleep solutions. The tropical summer theme will be introduced showcasing the vibrancy of the brand through an exotic colour scheme, read more here - https://t.co/0Sm0Auvb3T

[altadicta @Altadictadesign]

YouTube has kicked off one of its biggest campaigns designed to attract Gen Z eyes to its new short-form content offering #YouTube Shorts. In a series of videos, the campaign demonstrates how young creators can make their own Shorts using music from today’s top musicians

[altadicta @Altadictadesign]

McDonald’s has launched its latest collaboration with hip-hop star Saweetie as its next Famous Orders celebrity partner. The platinum-selling artist has added her own twist to favorites such as the Big Mac and Chicken McNuggets with a rebranded ’Saweetie ’N’ Sour’ sauce

[Marketing Week @MarketingWeekEd]

In a bid to give employees a better work/life balance post-Covid, brands such as Unilever, Nationwide and Henkel are experimenting with new working patterns.

https://t.co/4ZbTAcQsSr

[altadicta @Altadictadesign]

7-Eleven is sending its Slurpee drinks on a private space flight, and upon their return, offering the cups to a select number of fans. With the launch of its Slurpee, 7-Eleven becomes the latest brand to leverage cultural interest in space to drive its marketing #Marketing

[altadicta @Altadictadesign]

Facebook is putting a significant investment in its creator community as it contends with rivals like Twitch and TikTok. The $1 billion investment in creators intend to attract newer creators and reward them for achieving certain benchmarks #Facebook #Reels #TikTok #Marketing

[altadicta @Altadictadesign]

Twitter grows from strength to strength as the social media platform has reported that daily user numbers increased by 11% for the second quarter along with a 74% increase in revenue. Are we entering a new post pandemic era of social media? #Twitter #SocialMedia #Marketing